Build Sustainablity Into Your Brand Slowly

Julie Starr • August 13, 2020



Corporate responsibility and sustainable development: The contribution of digital transformation is vital. New technologies now play a leading role in the whole range of our daily functions, regardless of whether we realize it or not. When it comes to business, new technologies and digital transformation contribute to four key pillars:

  • To increase the turnover of a business, since it may no longer have geographical or other borders in relation to the public to which it is addressed for the sale of its products or the provision of its services.
  • Enhancing the loyalty of its customers, providing them with the supplies and tools that will satisfy them, so that they do not have to turn to a competitor.
  • To drastically reduce the operating costs of a business, thus increasing its profitability.
  • To increase the productivity of people in the company, through the use of specialized tools used by themselves and their managers, in order to collect data that demonstrates the areas in which each employee excels and those in which there is still room for improvement.

Digital channels are an important tool in the hands of each entrepreneur, to build a more responsible profile for his business, strengthening, in the long run, the brand name, fan base, and loyalty, which can then easily be converted into a purchase base. This is also something that contributes to an eco-friendly business approach. To ensure that you are building things up well and sustainability, you will need to upgrade certain technologies and also look at integrating new systems and services and in this case, you may need to look at lending companies to ensure you have the capital to do this. 

How to make things sustainable? 

Well taking things digital means you’re halfway there. You are using fewer resources than non-digital companies but you should also be mindful of how to do this in ways that don’t take up a lot of energy. For example, if you work in an office still, use solar panels to fuel things instead of gas and try to encourage any workers to cycle instead. These are tiny things that can help contribute massively. Most digital channels are characterized by immediacy and the ability to communicate in two ways, often in public and in real-time which is much easier and more sustainable than through letters, faxes and other methods. The public comments, asks for support, asks questions, publishes reviews and the way we communicate, the tone we use and the response time are all indicators that characterize your business. 

There are two other factors that drive customers to a brand: reputation and support. Customers want to be associated with brands that have a great name in the market and those that treat them as kings. Social media marketing helps businesses provide solutions to customer issues and build a relationship. This is accessible everywhere and provides people with instant gratification. We all use mobile phones and it can save on using energy systems to drive to speak which is how it contributes to moving forwards in a “green way” and is something all brands should seek to continue to do.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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