Build Sustainablity Into Your Brand Slowly

Julie Starr • August 13, 2020



Corporate responsibility and sustainable development: The contribution of digital transformation is vital. New technologies now play a leading role in the whole range of our daily functions, regardless of whether we realize it or not. When it comes to business, new technologies and digital transformation contribute to four key pillars:

  • To increase the turnover of a business, since it may no longer have geographical or other borders in relation to the public to which it is addressed for the sale of its products or the provision of its services.
  • Enhancing the loyalty of its customers, providing them with the supplies and tools that will satisfy them, so that they do not have to turn to a competitor.
  • To drastically reduce the operating costs of a business, thus increasing its profitability.
  • To increase the productivity of people in the company, through the use of specialized tools used by themselves and their managers, in order to collect data that demonstrates the areas in which each employee excels and those in which there is still room for improvement.

Digital channels are an important tool in the hands of each entrepreneur, to build a more responsible profile for his business, strengthening, in the long run, the brand name, fan base, and loyalty, which can then easily be converted into a purchase base. This is also something that contributes to an eco-friendly business approach. To ensure that you are building things up well and sustainability, you will need to upgrade certain technologies and also look at integrating new systems and services and in this case, you may need to look at lending companies to ensure you have the capital to do this. 

How to make things sustainable? 

Well taking things digital means you’re halfway there. You are using fewer resources than non-digital companies but you should also be mindful of how to do this in ways that don’t take up a lot of energy. For example, if you work in an office still, use solar panels to fuel things instead of gas and try to encourage any workers to cycle instead. These are tiny things that can help contribute massively. Most digital channels are characterized by immediacy and the ability to communicate in two ways, often in public and in real-time which is much easier and more sustainable than through letters, faxes and other methods. The public comments, asks for support, asks questions, publishes reviews and the way we communicate, the tone we use and the response time are all indicators that characterize your business. 

There are two other factors that drive customers to a brand: reputation and support. Customers want to be associated with brands that have a great name in the market and those that treat them as kings. Social media marketing helps businesses provide solutions to customer issues and build a relationship. This is accessible everywhere and provides people with instant gratification. We all use mobile phones and it can save on using energy systems to drive to speak which is how it contributes to moving forwards in a “green way” and is something all brands should seek to continue to do.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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