Going Green Without Compromising Productivity Or Profitability

Julie Starr • August 20, 2020



In today’s climate, adopting an eco-friendly approach to business is something that every entrepreneur should aim to do. Aside from the many benefits for the company, it’s a matter of human and social responsibility. Frankly, you cannot afford to ignore it any longer.  However, it’s equally crucial to ensure that going green won’t impact productivity or profitability. Not least due to the difficulties caused by the current economic climate. Here’s how to go green without falling into the red.

Reduce Energy Output

When thinking about ways to reduce the carbon footprint, reduced energy usage is the perfect starting point. Investments ranging from roof solar panels to efficient staff toilets will have a positive impact. However, it’s not all about energy usage during work hours. If you are currently using security guards, they are using various resources throughout the night. A business CCTV installation will consequently make a huge difference. It’ll also help you monitor the situation remotely. For the safety of your company, as well as the planet, this is one of the smartest moves you could ever make.

Make It Your Brand

The idea of building sustainability into your brand can take many forms. The idea of embracing digital ad campaigns is something that can actually boost conversions rather than hinder them. Many consumers actively want to buy from brands that show social responsibility. Promoting your commitment to the planet by supporting worthy causes is an easy solution that won’t impact your output. Meanwhile, packaging made from recyclable materials is another very wise move. From winning new clients to securing loyalty, an eco-friendly brand image will deliver stunning results.

Use Digital Team Communications

Great communication is at the heart of every successful business. This concept shouldn’t be restricted to customer interactions, though. Internal interactions and B2B links can also be facilitated by modern tech to save time, money, and the planet. The days of burning petrol or taking flights to meetings can be a thing of the past. VoIP tech , video conferencing, emails, and project management Apps can transform your approach to work. Better still, it removes any ambiguity from your venture.

Automate Where Possible

Machinery and equipment can complete an array of business tasks far quicker than any human. This naturally means that you will see greater productivity rates. When you learn to utilize energy-efficient appliances and tools, it’s possible to become greener. The best machines will use fewer materials and operate with less energy. On a related note, implemented the use of 3D printing can make prototyping and part replacements far better. The flexibility it offers can be a true game-changer.

Cut The Waste

Habitual changes often make the biggest impact. Cutting the waste from your operation can create a greener, leaner business that also turns a bigger profit. Stop leaving electronics on standby. Stop purchasing items that aren’t needed when existing products can be fixed. Consider using delivery services that pack your items with those of other companies. And be ready to lose unnecessary tasks from the daily operations. It only takes a few weeks to adopt winning habits. You’ve got this!

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.