Building a Sustainable Online Presence

Julie Starr • March 5, 2021



One aspect of business sustainability that is often overlooked is the online experience, but it’s just as important to carry your sustainable ethos through to your online presence as it is to make ethical material choices or set up an office recycling scheme.

With that in mind, here are a few things you can do to increase your  presence  online:

Use a green web host

Yes, it is possible to choose an eco-friendly web host for your business websites. These companies will typically use less energy than their competitors by employing methods like carbon offsetting and using energy-efficient data centers. By using them, you can easily cut your business’ carbon footprint by a significant amount, and if you let people know you’re using a green web host, you can perhaps encourage them to follow suit.

Think about sustainable web design

You may be surprised to find that sustainable website design is also a thing. By using a minimalist design, businesses can lower the amount of energy consumption tier website racks up, which is always a good thing. Not only that but minimalist website design is often more pleasing tor the customer, far easier to navigate and much more attractive to customers, so it really is a win-win situation.

Carbon offsetting

Carbon offsetting is the practice of compensating for any carbon dioxide emissions that come about as a direct result of your actions, It often involves planting trees to capture any future carbon, but there are numerous forms it can take.

If you’re serious about making your business as sustainable as possible online and off, you should look into carbon offsetting everything from your manufacturing processes to the energy you use to power your data servers and keep the lights on.

Use energy-efficient tech

It has always been the case that some tech products use more energy than others, so it would be a really good idea to do your research and find the laptops, phones, and whatever other tech you use to build your online presence, that uses the least amount of energy possible. It would also help to turn tech off at the mains when you are not using it because putting things on standby can use way more energy than you might think.

Talk about your efforts

A really easy way to build a sustainable online presence is to use your platform to talk about green and sustainability-related issues, The more information you put up there about sustainable living and what you’re doing to build a sustainable brand the more people you will inspire to do the same. Obviously, your online presence is primarily about selling your stuff, but talking about eh issues facing the planet is something you can do regularly to inform your audience, and it will also help to boost your profile and cement your status as an ethical brand, so there really is nothing to lose.

Your online presence is just as important as your offline one when it comes to sustainability, so take the time to get it right!

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.