How To Be More Sustainable With Your Marketing
Julie Starr • March 9, 2021
We live in a time when it is more important than ever to be sustainable. Our planet is heading to a point of no return and we need to take care of it while we can, protecting it for our future generations. As a business, it is natural that you will want to incorporate sustainability into your business model – after all, not only is this great for you and for the environment but also can help to draw people in and encourage them to purchase from you as well. No matter what sort of business you are, whether you work in
product design and development
or run a marketing agency, there are always things you can do. If you are looking to be more sustainable within your company then we have put together some top tips to help you be more sustainable in your marketing.
- Get more digital – We live in a time where everyone is connected to the web and printing is dying. No longer do you need to have your business cards all printed out, or to bring loads of flyers with you to a trade show or an event. Instead, why not generate a QR code that can lead someone straight to your website or contact details? This saves paper wastage and also means that they will be straight on the brand or page that you want them to be – rather than them having to type it all in manually.
- Don’t use promo items that will get chucked away –
We’ve all been to events or trade fairs where we have collected up a myriad of objects that people are trying to push. Whether this is a pen, a novelty stress ball, or a memory stick with one singular press release on it, most of the time it is things that we will never look at again and probably end up chucking away. Instead, give away items that are useful and not so damaging such as a reusable coffee cup, hemp tote bags, soap, or candles.
- Recycle where you can –
So many offices still don’t have a strong
recycling
strategy so it is important for you to do your bit with this. If you do need to use paper items, then once you are finished with them, don’t chuck them away, instead recycle them. This seems simple but so many businesses don’t do this as often as they should.
- Get certified – If you are offering services or working in a certain way that really promoted the planet and is eco-friendly, then why not get certified? By having this certification it will show your commitment to the environment and how much you really care. Certain certifications can be actively sought out by customers so can help generate more business and income too. These include ones such as Fairtrade, Waterwise, Organic, Rainforest Alliance, and if something is vegan.
These are just a few simple ways you can be more sustainable within your marketing. By making small changes you will soon find that you have made a big difference.
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions: Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.