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How To Be More Sustainable With Your Marketing
Julie Starr • March 9, 2021
We live in a time when it is more important than ever to be sustainable. Our planet is heading to a point of no return and we need to take care of it while we can, protecting it for our future generations. As a business, it is natural that you will want to incorporate sustainability into your business model – after all, not only is this great for you and for the environment but also can help to draw people in and encourage them to purchase from you as well. No matter what sort of business you are, whether you work in
product design and development
or run a marketing agency, there are always things you can do. If you are looking to be more sustainable within your company then we have put together some top tips to help you be more sustainable in your marketing.
- Get more digital – We live in a time where everyone is connected to the web and printing is dying. No longer do you need to have your business cards all printed out, or to bring loads of flyers with you to a trade show or an event. Instead, why not generate a QR code that can lead someone straight to your website or contact details? This saves paper wastage and also means that they will be straight on the brand or page that you want them to be – rather than them having to type it all in manually.
- Don’t use promo items that will get chucked away –
We’ve all been to events or trade fairs where we have collected up a myriad of objects that people are trying to push. Whether this is a pen, a novelty stress ball, or a memory stick with one singular press release on it, most of the time it is things that we will never look at again and probably end up chucking away. Instead, give away items that are useful and not so damaging such as a reusable coffee cup, hemp tote bags, soap, or candles.
- Recycle where you can –
So many offices still don’t have a strong
recycling
strategy so it is important for you to do your bit with this. If you do need to use paper items, then once you are finished with them, don’t chuck them away, instead recycle them. This seems simple but so many businesses don’t do this as often as they should.
- Get certified – If you are offering services or working in a certain way that really promoted the planet and is eco-friendly, then why not get certified? By having this certification it will show your commitment to the environment and how much you really care. Certain certifications can be actively sought out by customers so can help generate more business and income too. These include ones such as Fairtrade, Waterwise, Organic, Rainforest Alliance, and if something is vegan.
These are just a few simple ways you can be more sustainable within your marketing. By making small changes you will soon find that you have made a big difference.
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects. The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.