Building Your Clientele Base

Julie Starr • September 7, 2022



When you run a business of any type, you’re going to be heavily reliant on one group of people – your clientele. These are the people who buy your products and services and, hopefully, who you’ll be able to build a good relationship with to secure ongoing business and profits. One area that many businesses find themselves struggling with is sourcing and creating their clientele in the first place, or expanding to bring more clientele on board. Hopefully, some of the information above should help you to achieve this goal.

Advertising

Perhaps the most commonly engaged technique for building clientele is advertising. Letting people know what you have to offer can make all the difference when it comes to building awareness of your services and letting people see why they should work with or shop with you. There are all sorts of advertisements out there, from TV ads to radio, print ads, digital ads, and more. Of course, you need to put plenty of thought, time, and research into your ads. If you’re a lawyer doing a TV ad, you’ll need to learn How to Dress a Lawyer for a Legal Marketing TV Ad and make sure that your contact details are plastered over the screen. If you’re getting into PPC, you’ll need to know where your customer base spends time online so you can target them as best possible. The list goes on.

Be Active on Social Media

Creating business profiles on social media is a great move when it comes to building your clientele. You need to make yourself and your goods or services as visible as possible, and many people spend hours on end scrolling through their social media feeds. The most popular for businesses tend to include Instagram, Twitter, and LinkedIn. Make sure that your content is well thought out and appropriate. Make sure that it is on brand and professional. Avoid engaging with areas that can divide opinions, such as politics or current events.

Have Business Cards

Sure, business cards may seem relatively old-fashioned, but they still do have good use nowadays. You never know when you might meet someone who could become a future client or who could recommend you to someone who they know is in need of or seeking your services. Having a professional business card on hand at all times means you can pass over your contact details in a fast and straightforward manner. Make sure that their design is on brand and that they are a quality print, as the card itself will reflect on you.

Follow Up

Often, people will enquire about what you have to offer, but you may then not hear from them again for a while. You need to make sure that you always follow up . Silence or distance doesn’t always mean someone isn’t interested in what you have. They may have just forgotten your brand name or details and not be able to get back in touch. They may have been distracted or preoccupied with something else, and a follow up can catch their attention again. Of course, make sure only to follow up once or twice, as you don’t want to pester anyone.

Hopefully, some of the tips above will get your journey to a bigger clientele started out in the right direction!

Leveraging Social Media for Effective Sustainability Stakeholder Engagement

By Julie Starr • March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.

Amplifying Climate Action: The Critical Role of Communications in Advancing Davos 2025 Initiatives

By Julie Starr • March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.
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