Business Automation and Sustainability Methods

Julie Starr • June 2, 2023

The time has come when business automation and sustainability practices are no longer separate. Neither are they a choice. The world is moving towards green initiatives across all sectors, and the question is whether you will wait and lose out or get on the ride early. If you choose to use automation methods early, you will help your business fortify itself against sweeping changes that are predicted to come to every industry with global green initiatives.


Massively Reduced Paperwork

There is a massive problem with paper in all industries. We rely on it too much, and in fact, we overuse it to some extent. Paper is unnecessary for most things, including customer relations, company reports, and even the contract process, all of which can be digital. Automated solutions can help you reduce paper at tour business. For example, you can lower the amount of paper used with AI tools that catch and cancel mailings for appointments that are confirmed.


Automation and Sustainability with Real-Time Data

Data is all we hear about these days. It is everywhere. And with good reason. The more data we have, the better informed we are. And the more informed we are, the more accurate and efficient the decision-making process becomes. With automation, you access accurate data that is as good as it can be. You can use this data to measure KPIs and other metrics related to sustainability initiatives with the goal of reducing your company’s overall environmental impact.


Improved Costs Analysis

You can’t measure the entire impact of your business without clean and relevant data. And most data that comes in can be convoluted and irrelevant. This costs more time and money. But it also means some costs stay hidden from view. Yet automated data solutions can analyze data and pick out necessary items related to sustainability and eco-impact. As a result, you can make more informed decisions related to your green initiative budget and increase its efficiencies.


Managing Energy Output

Of course, energy efficiency, waste, and management are priority topics concerning sustainability. And managing this manually can be a big task. Automation can help with:

  • Collecting and visualizing energy usage data across multiple company sites.
  • Using timers and sensors to switch off energy supplies that aren’t needed.
  • AI tools can help shut down large-scale systems much faster than a human.
  • You can set up automated alerts to systems that have been left switched on.
  • Heating and environmental controls can be automated to stay within boundaries.


Automating energy usage has become easier than ever today. Custom systems that use a combination of software and smart technology are affordable, efficient, and very powerful.


Reduce Greenwashing to Attract Skilled Workers

A recent survey found that almost 70% of people looking for jobs would be happier working for a company with a strong green initiative. Yet you must be honest in your approach to eco-friendly policies without inflating your actions. You can use automated systems to provide insights about your genuine sustainability practices with accurate data. You can then share this data with auditors, shareholders, and employees to reduce greenwashing and attract genuine interest.


Automation and Sustainability Improves HR

Human Resources (HR) is the backbone of a company. Without HR, the hiring process, payroll, and even data protection would be almost impossible. But the sheer amount of work that is involved in quality HR services can be overwhelming. Yet many HR tasks are repetitive, which is where automation shines. Posting, printing, and even onboarding take time and money. But you can digitize all of these and automate the entire process so HR can get on with complex tasks.


Future-Proofing Your Business

More companies are moving towards automation. And many others are implementing green initiatives. There are relatively few that are using the two together. However, this is slowly but surely changing. Getting on the ride now will ensure better business practices for the next few years. This is because of the rapidly advancing changes in AI systems with automation, and indeed, a changing shift in sustainability practices is inevitable. You can lead, or you can follow.


Improve Shipping and Delivery

Getting your customers their products to them in a timely manner is one of the most important tasks any business can undertake. With major brands doing same day deliveries and stressing speed consumers have come to expect that they will get what they have ordered in as short a time as possible. To this end, you have to make sure that you put systems in place to get deliveries out on time. One way to do this is with route planning software. When doing deliveries it's important to know the most fuel efficient and fastest routes to take. This software can help you do that, this way you can give your customers what they ordered in a timely manner.


Summary

Automation and sustainability are combining for improved business and industry practices all over the world. With automation, you can reduce how much paper you use, enhance your energy output and management, and make sure your company is ready for the AI revolution. Yet, at its core, you can also use automation to analyze, identify and display data that is wholly relevant to your current objective, such as reducing energy waste and costs that are hidden.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.