These Tips will Help you to Make your Business More Sustainable

Julie Starr • June 21, 2023

If you don’t feel as though your business is as green as it could be, then now is the time for you to be making a positive change. If you can make your business greener then this will help you to attract new clients and it will also reduce your carbon footprint. Take a look below to get some ideas.


Save Energy

Your energy use will vary quite dramatically, depending on the size of your business, and the type of business you decide to run. That said, on average, businesses use between 15,000 and 25,000 kWh of energy annually.  One way for you to reduce your energy use would be for you to maximize the amount of natural light in your business premises. This is a great way for you to reduce energy bills and it can also help your employees with their general wellbeing. Think about using bright colour schemes on the walls so you can bounce the light around, and where natural light is absent, use motion-sensor lighting to save energy. If you want to benefit the environment even more, consider investing in electric vehicles. Although these do use energy, it’s nowhere near as harmful to the environment. Remember, you can now buy electric car chargers online, for a very affordable price.


Reduce your Digital Impact

When you host a website, everything will be hosted on a server. Servers like this use a ton of energy to run and they also need to be kept cool. Your website will use more energy if you have a large amount of files stored, or if you make a lot of data requests. One way for you to work around this would be for you to make sure that your site is powered using green energy. Making sure that your website developer carries out website clean-ups will also reduce the amount of impact that your site has on the environment.


Power Management

Make sure that you take the time to activate the power management feature on your computers. This system will put your PC or your laptop in low power mode after it has been inactive for some time. The great thing about doing this is that you simply have to touch a key, to wake it up again. This could save you a small fortune and it is a great way for you to cut down on the amount of energy you use too.  It’s also very good practice for you to power down your computers at night. Leaving your laptop on charge is never a good idea either, so make sure that you keep that in mind.


Choose Green Energy Suppliers

A very easy way for you to make your business greener would be for you to try and sign up with a green energy supplier.  Some provide a mixture of green energy sources and others guarantee that you are going to get 100% renewable energy. Most of them are super cost-efficient too.  Look into them today to find out more.

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.