Business Sustainability Trends To Follow

Julie Starr • May 14, 2022



Over the past few years, people have become more and more interested in making their personal and professional lives more sustainable. Many businesses are constantly told that they aren’t doing enough to make their business model more sustainable, which is fair. Retailers are often singled out because general trash and too much packaging are two of the biggest causes of the huge landfills that pollute the world. Offices also use a lot of energy, and many of them don’t follow ways to save resources. We’ve put together a list of some sustainability trends that all businesses should be aware of to help you make your business more environmentally friendly .

Sharing Data

It’s one thing to tell your clients that you use sustainable practices and products that are good for the environment. It’s another thing to show the public that you’re keeping your word. Today, many people who work for businesses want them to be more open about how sustainable they are. This means sharing information about everything from your carbon footprint to proof that they are doing things to make up for the bad things they do to the environment. For example, they might show that they are planting trees to make up for the carbon emissions caused by their global deliveries or that the solar panels on their office or store generate more power than they use from fossil fuels.

Sustainable Packaging 

Even though this has been a problem for a long time, people are more upset than ever about how much packaging is used that can’t be recycled. Plastics are one of the biggest sources of pollution on land and in the sea, and many marine creatures get sick or die after eating plastic. As there are better, more sustainable ways to package products with recycled plastic, like eco-friendly polythene , for example, all retail businesses should try to find other ways to package their goods. And when you buy general office items and supplies, it’s important to get them from businesses that care a lot about being environmentally friendly.

  Reducing Waste

As important as it is for your business to use sustainable packaging and materials, it is just as important for your office and employees to waste less. Recycling programs should be strongly encouraged and enforced, so you can be sure you’re slashing waste as much as possible. Food waste doesn’t have to end up in landfills either. Work with businesses that are good for the environment, like those that turn this waste into biofuel, and think about sending good-condition unwanted items, like old furniture, to charity shops.

  Green Initiatives 

Green initiatives are another great idea for your business, both from an eco-friendly point of view and as a way to send a good message to the public. This can mean anything from running big campaigns to get people to recycle to changing the way your office works from top to bottom. Going paperless, using a different energy source, using programs to help you, such as Rezatec , or taking part in a global project like planting trees are all great ideas. Switching to working from home could also be a good idea because it could save you money and reduce your company’s electricity use by eliminating the need for an office.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.