How to Start a Sustainable Trucking Company

Julie Starr • May 14, 2022



Today’s trucking industry is rapidly changing. The emergence of e-logs and other digital compliance solutions has made it possible for fleets to operate more efficiently . The increased adoption of telematics and connected vehicles improves fleet uptime and monitors driver performance to help reduce accidents. These changes also make drivers happier, safer, and more productive by eliminating unproductive waiting time, cutting downtime during maintenance, and proactively monitoring vehicle performance. This has led to an increased demand for companies that can provide services related to this type of truck—known as sustainable trucking companies.

Do your research into sustainability in trucking .

Before deciding to start a sustainable trucking company, make sure you have researched the viability of this type of business. And if you are thinking of investing in an existing sustainable trucking company, you should conduct due diligence to determine its financial viability. As mentioned above, the demand for clean diesel trucks has grown significantly. This has created a new market for sustainable trucking companies to take advantage of this demand. However, there are a few things you should keep in mind before entering this market. Sustainability currently plays a significant role in trucking. But since it is a relatively new concept for many truckers, you need to do your part to educate the industry on how to be sustainable and why it is essential. 

Align with sustainability allies and partners

Reaching out to various allies and partners can help you get your sustainable trucking company up and running quickly and efficiently. Some of the most important partners to consider are policymakers, regulators, logistics providers, and customers. Working with policymakers and legislators can help ensure that your business complies with the latest regulations and that your customers can remain compliant. 

Logistics providers such as truck manufacturers, fleet owners, fleet management companies, and suppliers can provide you with essential equipment and services to help you get your business off the ground. These include everything from vehicles to maintenance and telematics services, helping you get your business off the ground and running efficiently. 

Ensure drivers are on board with your sustainability efforts

Before you hire any drivers looking for careers in truck driving , you should ensure they are on board with your sustainability efforts. Drivers can be excellent advocates for your sustainability efforts by sharing their knowledge with your customers. Likewise, they can also help you improve your sustainability efforts by providing feedback and recommendations on how you can do better. 

Use eco-friendly fuel sources .

In addition to using clean diesel trucks, sustainable trucking companies also work to reduce pollution and achieve greater fuel efficiency. One of the most effective ways to do this is by using bio-based or renewable fuels in vehicles. While diesel engines have been proven to run on blends of bio-based and renewable energies, trucks that operate on natural gas reduce emissions by up to 99% .

Use technology to improve route planning and logistics .

A vital part of any sustainable trucking company is the planning and logistics behind each trip. These include the route, fuel efficiency, and more. Some key technologies that can help improve these efforts include the following: 

  • Satellite-based navigation systems 
  • Real-time traffic information 
  • ELD technology
  • IoT devices 
  • Real-time fuel prices
  • Digital maintenance logs 

These technologies can help you plan the best route, avoid traffic jams, minimize idling time, track maintenance, reduce fuel usage, etc. They can also help you plan your trips using various sustainability factors, such as fuel prices and the weather. The IoT devices and real-time data that these technologies provide can also allow you to provide better service to your customers. This includes tracking the location of shipments, managing inventory, and ensuring drivers are meeting delivery timeframes.

Reducing Holiday Waste: Simple Steps to Protect Our Planet

By Julie Starr • December 24, 2024
The holiday season is a time of joy, giving, and celebration, but it’s also a time of excess. Each year, Americans generate 25% more waste between Thanksgiving and New Year’s—that’s approximately one million extra tons of trash per week. From single-use wrapping paper to food waste and disposable decorations, the environmental impact of the holidays is staggering. At Taiga Company, we believe that with intentional action, the holidays can still be festive without compromising our planet. Here are the key statistics behind holiday waste and practical solutions for reducing it, including ways consumers and companies can take part in creating a more sustainable future. The Holiday Waste Problem in Numbers 4.6 million pounds of wrapping paper : Americans use this much wrapping paper annually, and much of it isn’t recyclable due to metallic coatings or glitter. 38,000 miles of ribbon : Enough to wrap around the planet, most of which ends up in landfills. 40% of food waste : Nearly half of the food prepared during the holidays goes uneaten. 2.3 billion pounds of e-waste : Many old electronics are discarded as new ones are gifted, contributing to rising electronic waste levels. Alternatives for Responsible Disposal While these numbers are daunting, small changes can make a big impact. Here are a few sustainable alternatives: Rethink Wrapping : Use recyclable or reusable materials like kraft paper, fabric wraps, or old maps. Avoid wrapping paper with glitter or metallic elements, which cannot be recycled. Mindful Gifting : Opt for experiences over physical items, such as concert tickets, cooking classes, or charitable donations in a loved one’s name. Choose gifts with minimal packaging or items made from sustainable materials. Reduce Food Waste : Plan holiday meals carefully to avoid over-preparing. Donate leftovers to food banks or compost food scraps. Recycle Smartly : Break down cardboard boxes and remove plastic tape before recycling. Research local recycling rules to ensure items are sorted correctly. Handle E-Waste Properly : Donate old electronics in working condition to schools or charities. Use certified e-waste recycling programs to dispose of unusable electronics responsibly. How Consumers Can Take Part Individuals play a crucial role in reducing holiday waste. Here’s how: Educate Yourself : Learn about what can and cannot be recycled in your area. Shop Smart : Purchase items with minimal or recyclable packaging. Reuse and Repurpose : Save gift bags, bows, and ribbons for future use. Spread the Word : Share tips and resources with friends and family to inspire sustainable holiday habits. How Companies Can Lead the Way Companies have a unique opportunity to set the tone for sustainability during the holidays. Here’s how: Employee Education : Host workshops on reducing waste and responsible recycling. Share holiday waste reduction tips via internal communications. Community Engagement : Partner with local organizations to host recycling or composting events. Sponsor donation drives for clothing, electronics, or food. Sustainable Gifting : Offer eco-friendly corporate gifts or donate to environmental charities in employees’ names. Reduce waste from holiday parties by using reusable or compostable serving ware. Measure Impact : Track waste reduction efforts and share results with employees and the community to encourage ongoing participation. Benefits of Reducing Holiday Waste The benefits of holiday waste reduction extend beyond a cleaner planet: Fewer Resources Used : By reusing and recycling, we conserve raw materials and reduce the strain on natural ecosystems. Lower Carbon Emissions : Cutting down on waste and adopting sustainable practices helps decrease greenhouse gas emissions. Improved Community Well-Being : Sustainable practices foster a sense of collective responsibility and environmental stewardship. This holiday season, let’s celebrate in a way that honors both tradition and the planet. By making small, intentional changes, we can significantly reduce waste and create a positive ripple effect that benefits everyone. At Taiga Company, we’re here to support individuals and organizations in their sustainability journeys, ensuring that our celebrations align with the values of environmental stewardship and care. Ready to make this season greener? Contact us to learn how we can help your company lead the way in holiday sustainability efforts.

2025 Marketing Trends in Sustainability Corporate Communications

By Julie Starr • December 24, 2024
As we move into 2025, the landscape of sustainability corporate communications continues to evolve at an accelerated pace. Stakeholders are more informed and connected than ever before, placing greater emphasis on authenticity, transparency, and tangible progress.  Here at Taiga Company, we’ve been closely monitoring the trends shaping sustainability communications, helping purpose-driven brands stay ahead of the curve. Here are the key marketing trends defining 2025, along with actionable insights to implement them effectively. 1. Authenticity and Transparency Stakeholders expect more than promises—they demand measurable action and open dialogue. In 2025, companies will be: Enhancing Accountability : Frequent updates on ESG commitments, such as net-zero goals or water stewardship efforts, build trust and demonstrate progress. Leveraging Third-Party Validation : Collaborations with credible organizations and certifications are essential to reinforcing authenticity. Telling Stories Through Data : Visual and interactive formats, such as infographics or dashboards, make data accessible and engaging, enhancing transparency. 2. Integration of AI and Data Analytics Artificial intelligence and data analytics are transforming the way sustainability narratives are crafted and delivered: AI-Driven Content Creation : Tools like ChatGPT streamline the development of tailored, impactful messaging. Predictive Analytics : These tools help identify emerging sustainability trends and stakeholder concerns, informing more proactive communication strategies. 3. Stakeholder-Centric Engagement Effective communication goes beyond broadcasting—it involves creating meaningful connections: Personalized Messaging : Tailor content for all stakeholders - investors, employees, and customers - to make it relevant to their unique interests. Interactive Platforms : Encourage two-way conversations through live Q&A sessions, social media interactions, or virtual town halls. 4. Emphasis on Circular Economy Circular economy initiatives are gaining momentum as businesses adopt sustainable production and consumption models: Showcasing Circularity : Highlight innovative recycling programs, product reuse initiatives, and extended producer responsibility (EPR) strategies . Collaboration Stories : Share success stories of partnerships across the supply chain to demonstrate collective impact. 5. Climate Action as a Core Theme Climate change remains a central focus for sustainability communications: Net-Zero Narratives : Companies must set clear, measurable goals and provide regular updates to showcase progress . Localized Impact : Emphasize how climate initiatives are tailored to specific regions or communities for maximum relevance. 6. Social Media for Sustainability Social platforms remain critical for amplifying sustainability messages, with new trends emerging in 2025: Short-Form Videos : Platforms like TikTok and Instagram Reels are ideal for quick, impactful storytelling. Behind-the-Scenes Content : Showcase the authentic work behind sustainability efforts to connect on a human level. Hashtag Campaigns : Use branded and trending hashtags strategically to expand global reach. 7. Employee Advocacy Employees are powerful ambassadors for sustainability initiatives: Internal Champions : Empower employees to share their personal stories and the company’s sustainability milestones. Training Programs : Equip your workforce with tools and knowledge to effectively amplify your message. 8. Purpose-Driven Partnerships Collaborations will continue to play a significant role in 2025: NGO and Community Alliances : Partner with organizations to co-create solutions to shared challenges. Cross-Industry Partnerships : Highlight efforts to address systemic issues like renewable energy adoption and water scarcity . 9. Technology and Interactive Formats Engaging, tech-driven content captures attention and educates audiences: Augmented Reality (AR) : Create immersive experiences to visualize sustainability impacts, such as carbon reduction or waste diversion. Interactive Content : Gamified quizzes, journey maps, and other interactive tools engage audiences while educating them. 10. Diversity, Equity, and Inclusion (DEI) in Sustainability Sustainability communications must integrate DEI principles : Equity-Focused Messaging : Showcase how initiatives promote inclusion, particularly in underserved communities. Intersectional Narratives : Highlight how environmental goals align with social equity and justice. 11. Global-to-Local Approach Localizing global sustainability efforts ensures they resonate with diverse audiences: Localized Content : Adapt messaging to reflect regional needs, priorities, and cultural context. Community Impact Stories : Share tangible benefits delivered to local communities through sustainability initiatives . 12. Compliance and Risk Mitigation Stakeholders value organizations that proactively address regulatory and compliance challenges: EPR and Regulatory Messaging : Demonstrate leadership in complying with extended producer responsibility and other regulations. Proactive Crisis Communication : Develop clear plans to address ESG-related challenges transparently and effectively. Closing Thoughts 2025 is set to be a transformative year for sustainability corporate communications. By staying ahead of these trends, purpose-driven brands can strengthen stakeholder trust , amplify their impact, and authentically showcase their commitment to a sustainable future. At Taiga Company, we’re here to help you navigate this evolving landscape and craft communications strategies that resonate and deliver results. Let’s create change together. Contact us today to explore how we can elevate your sustainability communications in 2025 and beyond!
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