How to Start a Sustainable Trucking Company

Julie Starr • May 14, 2022



Today’s trucking industry is rapidly changing. The emergence of e-logs and other digital compliance solutions has made it possible for fleets to operate more efficiently . The increased adoption of telematics and connected vehicles improves fleet uptime and monitors driver performance to help reduce accidents. These changes also make drivers happier, safer, and more productive by eliminating unproductive waiting time, cutting downtime during maintenance, and proactively monitoring vehicle performance. This has led to an increased demand for companies that can provide services related to this type of truck—known as sustainable trucking companies.

Do your research into sustainability in trucking .

Before deciding to start a sustainable trucking company, make sure you have researched the viability of this type of business. And if you are thinking of investing in an existing sustainable trucking company, you should conduct due diligence to determine its financial viability. As mentioned above, the demand for clean diesel trucks has grown significantly. This has created a new market for sustainable trucking companies to take advantage of this demand. However, there are a few things you should keep in mind before entering this market. Sustainability currently plays a significant role in trucking. But since it is a relatively new concept for many truckers, you need to do your part to educate the industry on how to be sustainable and why it is essential. 

Align with sustainability allies and partners

Reaching out to various allies and partners can help you get your sustainable trucking company up and running quickly and efficiently. Some of the most important partners to consider are policymakers, regulators, logistics providers, and customers. Working with policymakers and legislators can help ensure that your business complies with the latest regulations and that your customers can remain compliant. 

Logistics providers such as truck manufacturers, fleet owners, fleet management companies, and suppliers can provide you with essential equipment and services to help you get your business off the ground. These include everything from vehicles to maintenance and telematics services, helping you get your business off the ground and running efficiently. 

Ensure drivers are on board with your sustainability efforts

Before you hire any drivers looking for careers in truck driving , you should ensure they are on board with your sustainability efforts. Drivers can be excellent advocates for your sustainability efforts by sharing their knowledge with your customers. Likewise, they can also help you improve your sustainability efforts by providing feedback and recommendations on how you can do better. 

Use eco-friendly fuel sources .

In addition to using clean diesel trucks, sustainable trucking companies also work to reduce pollution and achieve greater fuel efficiency. One of the most effective ways to do this is by using bio-based or renewable fuels in vehicles. While diesel engines have been proven to run on blends of bio-based and renewable energies, trucks that operate on natural gas reduce emissions by up to 99% .

Use technology to improve route planning and logistics .

A vital part of any sustainable trucking company is the planning and logistics behind each trip. These include the route, fuel efficiency, and more. Some key technologies that can help improve these efforts include the following: 

  • Satellite-based navigation systems 
  • Real-time traffic information 
  • ELD technology
  • IoT devices 
  • Real-time fuel prices
  • Digital maintenance logs 

These technologies can help you plan the best route, avoid traffic jams, minimize idling time, track maintenance, reduce fuel usage, etc. They can also help you plan your trips using various sustainability factors, such as fuel prices and the weather. The IoT devices and real-time data that these technologies provide can also allow you to provide better service to your customers. This includes tracking the location of shipments, managing inventory, and ensuring drivers are meeting delivery timeframes.

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Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

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Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.