Business Sustainability: Why You Need It

Julie Starr • June 15, 2021



In the current contemporary world, adopting sustainability in your business strategies is imperative to achieve long-term success. According to a recent poll, seventy percent of the respondents admitted that their enterprises have official sustainability governance in place. As expectations on company responsibility soar, your business should improve the societal and environmental conditions to acquire top-line financial merits and get more attention from investors. This post will explain why your business needs to incorporate sustainable business strategies.

Enhanced Brand Reputation

While surveying over 53,000 American consumers, 58% said that they ascertain the company’s effect on Mother Nature when considering where to buy products and services. This figure translates to more than 68 million consumers who’re more likely to opt for companies that adopt sustainable business strategies . In addition, most consumers would settle for products or services from companies that give back to their communities. This technique makes ‘doing good’ a trending approach in advertising campaigns when improving brand awareness.

Apart from boosting brand awareness, practicing and encouraging resource conservation penetrates deeper to your workers and customers.

Offers a Competitive Edge

ESG (Environmental, Societal, and Governance) metrics are primarily used to identify how sustainable and ethical a company is. McKinsey states that firms with impressive ESG ratings constantly outpace the market in the long and medium-term. In addition, aligning sustainability with your business goals offers a purpose that attracts skilled personnel to foster financial success.

Hiring other sustainable business leaders such as cell tower lease experts also sparks a more substantial purpose in your business. They’ll design a roadmap for your enterprise and employees to engage and connect with your company stakeholders on the societal and environmental platforms.

For instance, cell tower leases may involve issues like ecological due diligence. An experienced cell tower lease expert will help you make informed and sustainable business decisions by explaining the details of each assessment report.

There’s Increased Demand for Sustainable Products

With your improved brand image, most people would want to be associated with your company, especially the millennial and Zen generation who’ve been consuming daily diets of ecological protection messages. A 2019 research report concluded that 73% of consumers worldwide are ready to adopt consumption habits with a less negative impact on the environment. Additionally, sustainable product retail sales have increased by more than twenty percent since seven years ago.

A millennial won’t object to paying more for sustainable products. If your corporation focuses on sustainable practices and products, it could acquire market share by increasing sales and attracting sustainability-minded clients.

Engages Your Ecosystem

Most people agree that collaboration is essential in tackling issues and drafting broader sustainability solutions. The MCG/MIT data indicates that sixty-seven percent of executives consider sustainability a niche that requires collaboration to thrive. When you liaise with other purpose-driven, successful and innovative companies, it’s easier to address some of the planet’s pressing problems.

Takeaway

Sustainability isn’t about foregoing proceeds to entice Mother Nature. Rather, it’s an important element to achieve business growth and success. You risk losing credibility from investors and opportunities to create revenue if you fail to incorporate this strategy. Drafting a sustainability plan is critical when making efforts to secure your company’s future.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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