Can Anything Be Done To Make Manufacturing More Sustainable?

Julie Starr • May 31, 2022



If we want to make the modern economy more sustainable , we need to address inefficiencies in manufacturing. For more than 100 years, manufacturing has been a poster child for environmental challenges. The “dark satanic mills” of the 19th century fired the popular imagination and led many people to believe that manufacturing was humanity’s greatest sin. 

The truth is a little more nuanced than that. Modern factories are actually incredibly clean and careful with their waste production. Heavy-duty chemical pallets for industrial use are often sustainable in their materials, too. But you could be doing more. You could be looking at the materials you choose with more depth. Businesses are doing plenty to ensure that they are sustainable right now.  However, they could go further. In this post, we take a look at all the things that manufacturers could do to make their operations more sustainable .

Save Time

Sometimes simply speeding up your operations or running a cycle faster without using more energy can result in less impact on the environment . If you can get more done in a shorter amount of time, then you can shut down your systems and save on power. In a large-scale production facility, you may be able to reduce how many machines you need to turn out the same quantity of products.

Share Power Between Machines

Factories often lose a lot of energy in the form of heat. When machines spin up to their full-cycle speed, they either dissipate energy into manufactured products or in the form of heat as they wind down. The latter is problematic because it represents wasted energy. 

However, power-sharing among machine tools is becoming more popular. For instance, seaming machines and cutting machines often share power through a single wire. By sharing servos and other opponents that contain kinetic energy the system can redistribute power between different functions when required by the process itself. This is a little bit like how hybrid cars take waste energy from braking and use it to charge the engine.

Choose Your Vendors Wisely

Another thing you can do to make your enterprise more sustainable is to choose your vendors wisely. Find a metal component manufacturer that focuses on reducing their carbon emissions and waste. Look for vendors who actively promote their green credentials.

Reduce Or Eliminate Pollution

Consumers are becoming increasingly educated on the environmental effects of the production of certain materials. They will often reject consumer items made according to manufacturing processes that generate potentially damaging byproducts. For instance, consumers are interested in machinery that uses as little coolant as possible or in manufacturing processes that reduce the number of offcuts. 

Recycle More

Recycling has become a major issue at trade shows and conferences. It is no longer acceptable for companies to fill giant hoppers with waste material and then send them to landfills. Consumers now want them to account for all of the energy that they use in their production processes, not just the energy cost of material that goes directly into products. 

In many cases, manufacturers are addressing this issue by bringing recycling facilities on-site . By moving facilities in this way, they are reducing the energy costs associated with transporting items large distances, cutting down on energy use even further.

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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