Can Content Be Sustainable?

Julie Starr • January 25, 2022



Generally speaking, website content is designed to get consumers looking your way and to ensure that they stick around. Unfortunately, studies reveal that general internet use of this nature causes as much as 3.7% of global emissions . As such, despite your sustainability focuses elsewhere, the chances are that your content campaigns are doing a fair amount of environmental damage.

Unfortunately, in a world where online competition is rife, content is no longer a negotiable aspect of the business. The question is, how exactly can you improve content sustainability without ditching it all together?

In large part, this comes down to making sure customers spend generally less time consuming your content. This is largely counter-intuitive considering that the entire purpose of content is to keep people around, but it is possible without sales detriment if you manage this more fast-fire content approach in the following ways. 

Step 1: Make it visual

Lengthy blog articles might be great for keywords, but they’re guaranteed to take a while to consume. By comparison, visual aids offer a far quicker way to get your message across, and may even help you when it comes to impressing top search moguls like Google. It is important to note that video is perhaps the exception to this rule, especially considering the increased energy consumption necessary for even basic streaming. However, compressed images that require far less energy output can be more useful, especially if you streamline them by ensuring each image has a purpose, supplementing using animations/embeds , and even blurring unnecessary backgrounds to reduce file size. 

Step 2: Ensure website accessibility

Well-structured content and website navigation that sits nicely within that can significantly reduce the time consumers spend browsing your website, especially cutting down on energy-consuming page loads, etc. Optimized digital experiences that combine content seamlessly with the rest of your website make that possible, and, while sometimes complex to ensure in-house, can be achieved easily enough by working with an Episerver solutions partner like Guidance. With professional help in your corner, you should find it far easier to ensure content that links well with the rest of your site, and navigation that’s intuitive enough to halve the time consumers typically spend looking around.

Step 3: Call your customers to action

Sustainable marketing should always aim to cut back on anything unnecessary, both in terms of materials used and what your marketing is saying in the first place. With content, especially, unnecessary blog articles that seem to go on with no real purpose are both bad for business and guaranteed to lead to wasted energy without purpose. As such, effective and worthy content should always call customers to a clear course of action that ultimately makes the time they spend here worthwhile, whether that’s directing them straight to your stock listings, or even calling them to make positive sustainable changes themselves to offset the energy that they’re using here.

Sustainability really should stretch to every corner of your business, and, as you can see here, your content is no exception! 

 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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