Can Content Be Sustainable?

Julie Starr • January 25, 2022



Generally speaking, website content is designed to get consumers looking your way and to ensure that they stick around. Unfortunately, studies reveal that general internet use of this nature causes as much as 3.7% of global emissions . As such, despite your sustainability focuses elsewhere, the chances are that your content campaigns are doing a fair amount of environmental damage.

Unfortunately, in a world where online competition is rife, content is no longer a negotiable aspect of the business. The question is, how exactly can you improve content sustainability without ditching it all together?

In large part, this comes down to making sure customers spend generally less time consuming your content. This is largely counter-intuitive considering that the entire purpose of content is to keep people around, but it is possible without sales detriment if you manage this more fast-fire content approach in the following ways. 

Step 1: Make it visual

Lengthy blog articles might be great for keywords, but they’re guaranteed to take a while to consume. By comparison, visual aids offer a far quicker way to get your message across, and may even help you when it comes to impressing top search moguls like Google. It is important to note that video is perhaps the exception to this rule, especially considering the increased energy consumption necessary for even basic streaming. However, compressed images that require far less energy output can be more useful, especially if you streamline them by ensuring each image has a purpose, supplementing using animations/embeds , and even blurring unnecessary backgrounds to reduce file size. 

Step 2: Ensure website accessibility

Well-structured content and website navigation that sits nicely within that can significantly reduce the time consumers spend browsing your website, especially cutting down on energy-consuming page loads, etc. Optimized digital experiences that combine content seamlessly with the rest of your website make that possible, and, while sometimes complex to ensure in-house, can be achieved easily enough by working with an Episerver solutions partner like Guidance. With professional help in your corner, you should find it far easier to ensure content that links well with the rest of your site, and navigation that’s intuitive enough to halve the time consumers typically spend looking around.

Step 3: Call your customers to action

Sustainable marketing should always aim to cut back on anything unnecessary, both in terms of materials used and what your marketing is saying in the first place. With content, especially, unnecessary blog articles that seem to go on with no real purpose are both bad for business and guaranteed to lead to wasted energy without purpose. As such, effective and worthy content should always call customers to a clear course of action that ultimately makes the time they spend here worthwhile, whether that’s directing them straight to your stock listings, or even calling them to make positive sustainable changes themselves to offset the energy that they’re using here.

Sustainability really should stretch to every corner of your business, and, as you can see here, your content is no exception! 

 

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.