Can Content Be Sustainable?

Julie Starr • January 25, 2022



Generally speaking, website content is designed to get consumers looking your way and to ensure that they stick around. Unfortunately, studies reveal that general internet use of this nature causes as much as 3.7% of global emissions . As such, despite your sustainability focuses elsewhere, the chances are that your content campaigns are doing a fair amount of environmental damage.

Unfortunately, in a world where online competition is rife, content is no longer a negotiable aspect of the business. The question is, how exactly can you improve content sustainability without ditching it all together?

In large part, this comes down to making sure customers spend generally less time consuming your content. This is largely counter-intuitive considering that the entire purpose of content is to keep people around, but it is possible without sales detriment if you manage this more fast-fire content approach in the following ways. 

Step 1: Make it visual

Lengthy blog articles might be great for keywords, but they’re guaranteed to take a while to consume. By comparison, visual aids offer a far quicker way to get your message across, and may even help you when it comes to impressing top search moguls like Google. It is important to note that video is perhaps the exception to this rule, especially considering the increased energy consumption necessary for even basic streaming. However, compressed images that require far less energy output can be more useful, especially if you streamline them by ensuring each image has a purpose, supplementing using animations/embeds , and even blurring unnecessary backgrounds to reduce file size. 

Step 2: Ensure website accessibility

Well-structured content and website navigation that sits nicely within that can significantly reduce the time consumers spend browsing your website, especially cutting down on energy-consuming page loads, etc. Optimized digital experiences that combine content seamlessly with the rest of your website make that possible, and, while sometimes complex to ensure in-house, can be achieved easily enough by working with an Episerver solutions partner like Guidance. With professional help in your corner, you should find it far easier to ensure content that links well with the rest of your site, and navigation that’s intuitive enough to halve the time consumers typically spend looking around.

Step 3: Call your customers to action

Sustainable marketing should always aim to cut back on anything unnecessary, both in terms of materials used and what your marketing is saying in the first place. With content, especially, unnecessary blog articles that seem to go on with no real purpose are both bad for business and guaranteed to lead to wasted energy without purpose. As such, effective and worthy content should always call customers to a clear course of action that ultimately makes the time they spend here worthwhile, whether that’s directing them straight to your stock listings, or even calling them to make positive sustainable changes themselves to offset the energy that they’re using here.

Sustainability really should stretch to every corner of your business, and, as you can see here, your content is no exception! 

 

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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