Can You Truly Take Tech To The Green Side?

Julie Starr • January 26, 2022

When it comes to sustainability in business, digital technologies are often painted as the bad guys. Certainly, the fact that the internet alone is responsible for as much as 3.7% of global greenhouse emissions is enough to make any ethically conscious company shudder. Unfortunately, with online activity now essential for success, even businesses that are aware of this often high cost of tech usage have no choice but to invest. 

Of course, sustainability focuses like ethical energy usage can go a long way towards offsetting this damage, but there’s still a lot of ground to cover before it’s possible to even come close to limiting the damage created this way. Hence why, for green-minded businesses, something called sustainable technology is increasingly becoming a pressing focus.

As well as referring to the most sustainable sourcing of energy reserves, this term has largely come to refer to technology that provides environmental good. This sustainable focus can both reduce the amount of technology being used and, hopefully, offset the damage created by residual digitizations. Keep on reading to find out just a few of the most pressing sustainable technology focuses currently making that possible.

# 1 – Automating unnecessary processes

Automation is responsible for a great many of the sustainable focuses that we’ll be discussing here, but it deserves a mention of its own because automating even unrelated in-house processes can make a huge difference to energy outputs. Targeted solutions like automated process discovery that specifically highlight weak points in a company’s digital infrastructure can especially help to eliminate time-consuming and eco-damaging tech-led processes. Furthermore, automation significantly reduces the time each team member must spend in front of a computer, which can lead to significantly more time spent on eco-focuses including sustainable practices, eco-collaborations, and general environmental good. All because of the implementation of a technology that you previously dismissed for being as bad as the rest. 

# 2 – Sourcing supply chain improvements

As can be seen from the implementation of certain technologies such as shelf-canning robots and built-in sensors by companies like Walmart , technology that helps with the management and simplification of general supply chain processes can also make a huge difference from an environmental standpoint. Again, this is in large part thanks to reducing the need for far lengthier tech-led manual processes for the same purpose. However, the ability of this technology to significantly reduce supply chain wastage is perhaps its main selling point. This is especially evident in Walmart food chains, where self-led technology has significantly reduced food waste with a positive environmental impact when paired with general reductions in output, largely offsetting any energy that these technologies require to function in the first place.

# 3 – Seeking more sustainable solutions

Generally speaking, sustainable solutions such as collaboration and energy sourcing , etc. are limited to things like word of mouth recommendations, or the options that are closest to your company location. However, by providing simplified access to far wider-reaching sustainable solutions, internet usage, in particular, can lead to significant improvements elsewhere in your company. This is going to be difficult to justify if members of your team spend hours on the internet seeking sustainable partnerships of this nature, but targeted, limited searching for the right companies to work with can make a huge difference to processes overall. From changing energy suppliers to ensuring partnership with a more eco-friendly delivery service, well-chosen searches of this kind can more than make up for the energy usage they cost in the first place. Offsetting energy consumption with automation, in general, can especially afford you the energy usage needed to enjoy this benefit without compromising on your green standing in general.

# 4 – Using tech for social good

Outside of making certain sustainable business practices possible , it’s also important to note that a generalized focus on using technology to do environmental good can also largely justify the energy needed to make them possible in the first place. Social media campaigns like those seen from companies like Ford are a prime example of this, with this otherwise necessary aspect of digital marketing operations being targeted towards direct environmental good. From petitions to fundraising campaigns and beyond, taking social good online can certainly help to see tech doing more environmental good than it does damage over time.

Sustainable technology may be a step away from everything you’ve learned, but the reality is that it isn’t difficult to both offset digital damage and find a positive way around it when you keep these unique, and importantly green, approaches in mind. 

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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