Can You Truly Take Tech To The Green Side?

Julie Starr • January 26, 2022

When it comes to sustainability in business, digital technologies are often painted as the bad guys. Certainly, the fact that the internet alone is responsible for as much as 3.7% of global greenhouse emissions is enough to make any ethically conscious company shudder. Unfortunately, with online activity now essential for success, even businesses that are aware of this often high cost of tech usage have no choice but to invest. 

Of course, sustainability focuses like ethical energy usage can go a long way towards offsetting this damage, but there’s still a lot of ground to cover before it’s possible to even come close to limiting the damage created this way. Hence why, for green-minded businesses, something called sustainable technology is increasingly becoming a pressing focus.

As well as referring to the most sustainable sourcing of energy reserves, this term has largely come to refer to technology that provides environmental good. This sustainable focus can both reduce the amount of technology being used and, hopefully, offset the damage created by residual digitizations. Keep on reading to find out just a few of the most pressing sustainable technology focuses currently making that possible.

# 1 – Automating unnecessary processes

Automation is responsible for a great many of the sustainable focuses that we’ll be discussing here, but it deserves a mention of its own because automating even unrelated in-house processes can make a huge difference to energy outputs. Targeted solutions like automated process discovery that specifically highlight weak points in a company’s digital infrastructure can especially help to eliminate time-consuming and eco-damaging tech-led processes. Furthermore, automation significantly reduces the time each team member must spend in front of a computer, which can lead to significantly more time spent on eco-focuses including sustainable practices, eco-collaborations, and general environmental good. All because of the implementation of a technology that you previously dismissed for being as bad as the rest. 

# 2 – Sourcing supply chain improvements

As can be seen from the implementation of certain technologies such as shelf-canning robots and built-in sensors by companies like Walmart , technology that helps with the management and simplification of general supply chain processes can also make a huge difference from an environmental standpoint. Again, this is in large part thanks to reducing the need for far lengthier tech-led manual processes for the same purpose. However, the ability of this technology to significantly reduce supply chain wastage is perhaps its main selling point. This is especially evident in Walmart food chains, where self-led technology has significantly reduced food waste with a positive environmental impact when paired with general reductions in output, largely offsetting any energy that these technologies require to function in the first place.

# 3 – Seeking more sustainable solutions

Generally speaking, sustainable solutions such as collaboration and energy sourcing , etc. are limited to things like word of mouth recommendations, or the options that are closest to your company location. However, by providing simplified access to far wider-reaching sustainable solutions, internet usage, in particular, can lead to significant improvements elsewhere in your company. This is going to be difficult to justify if members of your team spend hours on the internet seeking sustainable partnerships of this nature, but targeted, limited searching for the right companies to work with can make a huge difference to processes overall. From changing energy suppliers to ensuring partnership with a more eco-friendly delivery service, well-chosen searches of this kind can more than make up for the energy usage they cost in the first place. Offsetting energy consumption with automation, in general, can especially afford you the energy usage needed to enjoy this benefit without compromising on your green standing in general.

# 4 – Using tech for social good

Outside of making certain sustainable business practices possible , it’s also important to note that a generalized focus on using technology to do environmental good can also largely justify the energy needed to make them possible in the first place. Social media campaigns like those seen from companies like Ford are a prime example of this, with this otherwise necessary aspect of digital marketing operations being targeted towards direct environmental good. From petitions to fundraising campaigns and beyond, taking social good online can certainly help to see tech doing more environmental good than it does damage over time.

Sustainable technology may be a step away from everything you’ve learned, but the reality is that it isn’t difficult to both offset digital damage and find a positive way around it when you keep these unique, and importantly green, approaches in mind. 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.