Can You Truly Take Tech To The Green Side?

Julie Starr • January 26, 2022

When it comes to sustainability in business, digital technologies are often painted as the bad guys. Certainly, the fact that the internet alone is responsible for as much as 3.7% of global greenhouse emissions is enough to make any ethically conscious company shudder. Unfortunately, with online activity now essential for success, even businesses that are aware of this often high cost of tech usage have no choice but to invest. 

Of course, sustainability focuses like ethical energy usage can go a long way towards offsetting this damage, but there’s still a lot of ground to cover before it’s possible to even come close to limiting the damage created this way. Hence why, for green-minded businesses, something called sustainable technology is increasingly becoming a pressing focus.

As well as referring to the most sustainable sourcing of energy reserves, this term has largely come to refer to technology that provides environmental good. This sustainable focus can both reduce the amount of technology being used and, hopefully, offset the damage created by residual digitizations. Keep on reading to find out just a few of the most pressing sustainable technology focuses currently making that possible.

# 1 – Automating unnecessary processes

Automation is responsible for a great many of the sustainable focuses that we’ll be discussing here, but it deserves a mention of its own because automating even unrelated in-house processes can make a huge difference to energy outputs. Targeted solutions like automated process discovery that specifically highlight weak points in a company’s digital infrastructure can especially help to eliminate time-consuming and eco-damaging tech-led processes. Furthermore, automation significantly reduces the time each team member must spend in front of a computer, which can lead to significantly more time spent on eco-focuses including sustainable practices, eco-collaborations, and general environmental good. All because of the implementation of a technology that you previously dismissed for being as bad as the rest. 

# 2 – Sourcing supply chain improvements

As can be seen from the implementation of certain technologies such as shelf-canning robots and built-in sensors by companies like Walmart , technology that helps with the management and simplification of general supply chain processes can also make a huge difference from an environmental standpoint. Again, this is in large part thanks to reducing the need for far lengthier tech-led manual processes for the same purpose. However, the ability of this technology to significantly reduce supply chain wastage is perhaps its main selling point. This is especially evident in Walmart food chains, where self-led technology has significantly reduced food waste with a positive environmental impact when paired with general reductions in output, largely offsetting any energy that these technologies require to function in the first place.

# 3 – Seeking more sustainable solutions

Generally speaking, sustainable solutions such as collaboration and energy sourcing , etc. are limited to things like word of mouth recommendations, or the options that are closest to your company location. However, by providing simplified access to far wider-reaching sustainable solutions, internet usage, in particular, can lead to significant improvements elsewhere in your company. This is going to be difficult to justify if members of your team spend hours on the internet seeking sustainable partnerships of this nature, but targeted, limited searching for the right companies to work with can make a huge difference to processes overall. From changing energy suppliers to ensuring partnership with a more eco-friendly delivery service, well-chosen searches of this kind can more than make up for the energy usage they cost in the first place. Offsetting energy consumption with automation, in general, can especially afford you the energy usage needed to enjoy this benefit without compromising on your green standing in general.

# 4 – Using tech for social good

Outside of making certain sustainable business practices possible , it’s also important to note that a generalized focus on using technology to do environmental good can also largely justify the energy needed to make them possible in the first place. Social media campaigns like those seen from companies like Ford are a prime example of this, with this otherwise necessary aspect of digital marketing operations being targeted towards direct environmental good. From petitions to fundraising campaigns and beyond, taking social good online can certainly help to see tech doing more environmental good than it does damage over time.

Sustainable technology may be a step away from everything you’ve learned, but the reality is that it isn’t difficult to both offset digital damage and find a positive way around it when you keep these unique, and importantly green, approaches in mind. 

By Julie Starr February 17, 2025
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