Could Being More Eco-Conscious Save Your Business Money?

Julie Starr • March 15, 2022



Saving money and cutting back on running costs is a priority for all businesses. You can save your company money and be more eco-conscious at the same time. With a few basic changes to your operations, you can make your business much greener and save yourself quite a bit of money. 

Use Green Cleaning Products

Your housekeeping team ought to be provided with greener cleaning products. A lot of cleaning products use a lot of harsh, dangerous chemicals. If these chemicals are breathed in, they are not only dangerous to the staff that has to use them, but they also have a negative impact on the environment. Choose greener products that are non-toxic. These are safer for the people using them, and better for the planet too. Other maintenance should be green too. Look for commercial building repair contractors with green practices. 

Find More Eco-Friendly Promotional Materials

Many companies use promotional items like tote bags and notebooks to advertise their business, but these can generate a lot of waste. Whether you keep a pile of promotional notepads and a pot of pens in all your meeting rooms or give out water bottles and keyrings at trade shows, you could be doing more harm to the planet than you realize. Instead, look at promotional items made from recycled materials, and that can be recycled again instead of contributing to landfills. Give away things that are useful, so they actually get used instead of thrown away. A free pen is often useful, as are items like notepads and post-it notes. These are more likely to be kept and used than things like tote bags with your logo which just get thrown out. 

Discourage The Commute

Cars are one of the worst offenders for causing damage to the environment. If your staff usually drive to work, think about you can make it easier for them to make a greener commute or not commute at all. 

An ideal company location is within walking distance of a train station. Offer to buy yearly travel passes for your staff to use the bus or train to travel to work, and take back payments from their wages every month. 

Fit secure bike racks and provide showers for those who cycle to work, and consider joining a salary exchange scheme where you buy bikes for staff, who would then pay you back in the form of salary deductions. 

Offer more options for remote working too. 

Reduce Plastic Waste

Most offices use a lot of single-use plastic, such as disposable cups in the water machine and plastic trays of sandwiches ordered in for meetings. Do what you can to reduce the amount of plastic that your office uses. Don’t refill the sleeves of plastic cups in the water machine next time it’s empty and instead stock the kitchen with mugs, glasses, or water bottles that can be washed and used again. 

For meetings, order food from companies that use recycled or biodegradable packaging instead of plastic. Instead of bottled water, fill a jug with water, ice and fruit. It looks nicer on the meeting room table and doesn’t use plastic. 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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