Everything You Need To Start Your Own Sustainable Agriculture Business

Julie Starr • March 3, 2021



If you want to live a more eco-friendly lifestyle and own your own business at the same time, you should consider starting a sustainable farm. It’s a very flexible business option that you can use as your main source of income or a way of supporting yourself while working part-time. As long as you set your farm up in the right way, you can make sure that it has a limited impact on the environment and you may even be able to make it completely self-sufficient. Here’s everything you need to get started. 

Decide What To Farm  

Before you do anything else, you need to think about what you are going to farm. If you are aiming to create a sustainable farm, it’s best to steer clear of livestock like cows because they are not very environmentally friendly. Instead, you should think about growing sustainable vegetables , like peas or broccoli, for example. 

Finding Some Land  

Once you have decided what you want to farm, you need to find a plot of land. If you already have a decent amount of land on your current property, you may be able to start the farm at home. Otherwise, you will have to look for local land for sale. When you find somewhere suitable, always have a survey carried out and check the state of the soil. The last thing you want is to buy a piece of land and then find out that the soil isn’t suitable for growing your chosen crops. 

Investing In Equipment  

Farming requires a lot of equipment, so you’ll need to invest a bit of money. Firstly, you’ll need simple things like vehicles, and you should use custom built work trucks to make field work a breeze and improve efficiency. You will also need vehicles for harvesting crops too. You can reduce the environmental impact of this by purchasing second-hand vehicles. As well as vehicles, you should invest in irrigation systems to water your crops. Automatic watering systems and drip irrigation systems are both effective ways to conserve water and make your farm more sustainable. 

If you are struggling with the startup costs, you should look into the available funding. There are programs by organizations like the National Sustainable Agriculture Coalition (NSAC) to help people set up and run sustainable agricultural businesses. 

Creating A Brand 

Now that you have a farm and all of the equipment you need, you can start growing some crops and thinking about selling them. With this in mind, you need to create a brand for your new agricultural business. If you want to be successful, you should build sustainability into your brand and highlight the fact that your farm is very low-impact. Consumer attitudes towards food are changing and many people are looking for less impactful diet options. This often covers things like packaging but people are also more likely to be interested in where their food comes from and how it’s produced. 

Implementing Sustainable Farming Practices 

Research and employ sustainable farming practices that employ a holistic view. Take into consideration water, soil, biodiversity, and waste management.

Follow these steps and you can start your very own sustainable agriculture business.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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