Five Things You Should Do When Starting An Eco-Friendly Business

Julie Starr • April 5, 2021



Now, more than ever, it’s important that we do all we can to keep our business practices sustainable. Eco-friendly doesn’t need to mean difficult, and luckily there are a number of unobtrusive, forward-thinking ways you can adapt your business idea to help save the planet. 

  1. Re-evaluate your approach

So you’ve decided to take the plunge with a new business idea, read up on how to start an LLC in any state , and got your team assembled. By all accounts, you’re ready to start making the first moves towards making your dream a reality- but now’s the time to take a step back from your concept and reflect. Is this a business idea that will really help people in the long run? If your concept is one that unavoidably relies on unsustainable practices or generates a lot of waste, maybe it’s time to re-evaluate your core business idea into something more sustainable.

  1. Go paperless

As you find yourself starting to put your business into motion, you may find a lot of paperwork start to pile up. While it might be tempting to stick with physical copies, digitizing your records can have a huge number of benefits. Sorting and accessing your documents will become much easier, and your company’s carbon footprint will be smaller to boot. If you choose this route, it’s important to make sure that you equip your machines with top-quality data security protocols to make sure any sensitive information you have doesn’t get compromised. 

  1. Make your business headquarters eco-friendly

If you find yourself in possession of a base of operations for your new, eco-savvy business, make sure that your sustainable ethos extends to the work area you inhabit. Invest in things like eco-friendly lighting , heating, and insulation to keep your space running as healthily as possible. Not to mention that by keeping wasteful consumption to a minimum, you’ll be saving yourself some money in the long run.

  1. Sustainable energy

One of the biggest crises our planet is facing right now is our wasteful expenditure of fossil fuels, causing levels of irreparable damage to our world’s ecology. Fortunately, there are a huge variety of green alternative power sources which can help to offset this impact, if even by a small amount. Consider looking into solar panels, wind energy, or tidal power as new power sources for your processes, and dealing with suppliers who specialize in them.

  1. Work with other eco-friendly companies

Sadly, it can be difficult trying to keep your company sustainable, which is why it’s important to collaborate with other businesses dedicated to preserving our world. For example, rather than working with a notoriously wasteful or polluting company as a supplier, consider reaching out to brands that make an effort to keep waste at a low level. Working together like this can help start to shift industry norms, and affect real change in the ways in which legislators and companies view climate change. 

By making a few small changes to the way you approach your business, it can be incredibly easy to lower your emissions and cut out unnecessary and harmful waste, while also saving some money along the way.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.