Five Things You Should Do When Starting An Eco-Friendly Business

Julie Starr • April 5, 2021



Now, more than ever, it’s important that we do all we can to keep our business practices sustainable. Eco-friendly doesn’t need to mean difficult, and luckily there are a number of unobtrusive, forward-thinking ways you can adapt your business idea to help save the planet. 

  1. Re-evaluate your approach

So you’ve decided to take the plunge with a new business idea, read up on how to start an LLC in any state , and got your team assembled. By all accounts, you’re ready to start making the first moves towards making your dream a reality- but now’s the time to take a step back from your concept and reflect. Is this a business idea that will really help people in the long run? If your concept is one that unavoidably relies on unsustainable practices or generates a lot of waste, maybe it’s time to re-evaluate your core business idea into something more sustainable.

  1. Go paperless

As you find yourself starting to put your business into motion, you may find a lot of paperwork start to pile up. While it might be tempting to stick with physical copies, digitizing your records can have a huge number of benefits. Sorting and accessing your documents will become much easier, and your company’s carbon footprint will be smaller to boot. If you choose this route, it’s important to make sure that you equip your machines with top-quality data security protocols to make sure any sensitive information you have doesn’t get compromised. 

  1. Make your business headquarters eco-friendly

If you find yourself in possession of a base of operations for your new, eco-savvy business, make sure that your sustainable ethos extends to the work area you inhabit. Invest in things like eco-friendly lighting , heating, and insulation to keep your space running as healthily as possible. Not to mention that by keeping wasteful consumption to a minimum, you’ll be saving yourself some money in the long run.

  1. Sustainable energy

One of the biggest crises our planet is facing right now is our wasteful expenditure of fossil fuels, causing levels of irreparable damage to our world’s ecology. Fortunately, there are a huge variety of green alternative power sources which can help to offset this impact, if even by a small amount. Consider looking into solar panels, wind energy, or tidal power as new power sources for your processes, and dealing with suppliers who specialize in them.

  1. Work with other eco-friendly companies

Sadly, it can be difficult trying to keep your company sustainable, which is why it’s important to collaborate with other businesses dedicated to preserving our world. For example, rather than working with a notoriously wasteful or polluting company as a supplier, consider reaching out to brands that make an effort to keep waste at a low level. Working together like this can help start to shift industry norms, and affect real change in the ways in which legislators and companies view climate change. 

By making a few small changes to the way you approach your business, it can be incredibly easy to lower your emissions and cut out unnecessary and harmful waste, while also saving some money along the way.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.
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