Four Ways Your Ecommerce Can Go Green Without Impacting Your Supply Chain

Julie Starr • May 10, 2022



Going green does not have to upset your entire supply chain, but it can improve it.

There are some tangible ecommerce integrations you can take to reduce the environmental effect of your eCommerce business (even if you start small) without negatively impacting your bottom line.

Use Eco-Friendly Packaging

Excessive and non-recyclable packaging contributes significantly to trash. Eco-friendly packaging is created from recycled or easily recyclable or compostable materials.

You should try to use recyclable and/or biodegradable cardboard and plastic solutions such as boxes, bags, tape, padding, and even labels.  You should also try to use branded custom packaging solutions created from environmentally acceptable materials.

Though converting to a more sustainable packaging option is more expensive, 70% of consumers polled said they would pay extra for sustainable packaging. Having said that, investing in environmental packaging is worthwhile.

Stay Away From Single-Use Plastics

Single-use plastics contribute significantly to waste, pollution, and global warming. It is critical to develop measures to decrease their consumption throughout your supply chain if you can try to eliminate them completely.

This could include doing away with the practice of packaging each individual item in the order in its own bag (or employing ships in its own container packaging) or minimizing the amount of marketing collateral included with each order.

While some types of products do need individual packaging for safety or sanitary reasons, consider using a biodegradable bag or one produced from recycled materials instead.

Offer Carbon Offsets For Shipping

As previously stated, shipping produces carbon emissions that contribute to climate change.

Ecommerce companies may compute the exact carbon footprint of every individual order and offset it by contributing the exact amount to certified carbon offsetting programs that actively reduce the quantity of carbon in the atmosphere.

Carbon offsets are an excellent tool for making your online business more sustainable. Even if your company is online, daily shipping operations generate a significant amount of carbon emissions. When attempting to offset carbon emissions, you may want to have a wide portfolio of offsetting initiatives.

Spread Your Inventory

Many clients are accustomed to receiving quick and expedited shipments at a low cost. If you ship from a warehouse in California, for example, it’s very hard to get your customer’s item to them in New York in only two days using ground shipping, which is less harmful to the environment than air shipping.

Many 3PL firms make it simple for retailers to distribute goods across various fulfillment locations. Orders are completed from the nearest fulfillment center to the order’s final destination, maximizing last-mile delivery and lowering shipping costs.

Not only do you exceed client expectations by using an inventory distribution plan, but you also maintain a more sustainable shipping option.

These are just four of the ways you can make your eCommerce store become more environmentally friendly. There are, of course, other methods to use. Do you know any? Or do you use any in your business? Please share some of them in the comments section below. 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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