Going Green, Making Your Business Eco-Friendly

Julie Starr • June 4, 2020



One of the biggest pulls to go green is that it can often save money in the long run. While there is more than money at stake, your company’s bottom line should look healthy.

Utilities

Gas, electricity, water. Some of the most significant changes that a business is likely to see. In fact, for large companies, these can quickly run into the thousands. Swapping all the light bulbs to LED power-saving bulbs can make a big difference. They last longer and use less energy. Look for power companies that work with natural energy sources. If you own the building, solar panels produce an incredible amount of energy in summer months. Research alternatives.

Internet

There are several things you can change about how you use the internet within your business. Look for a green host. Green web hosting companies address some of the issues involved with internet usage. They invest in carbon offsetting schemes and renewable energy sources. You can also cut down the number of resources you need by using a cheap VPS to speed up communications.

Landscaping

The space around your building is prime real estate for making a local impact. Creating green spaces is great for your employees, as it gives a productivity boost. But the green can also provide a much-needed space for insects and other wildlife. It can also contribute to cleaning the air. 

Telecommute

Many service-based businesses can work remotely. Studies show that remote workers can be more productive . When there are less staff in the building, the company will use less energy. There will be fewer cars on the road, and productivity is higher. 

Food and Drink

You can make a significant impact here. If you provide food and drinks to your staff, then you can choose where you source from. Look for organic, local produce. Or choose companies whose ethical values align with your own. You can find many coffee and tea companies that have recyclable bags. Opt for loose tea and ethically sourced beans to make a broader impact. Where possible, have a compost program in place too. 

Employees

Your business won’t go green unless everyone is on board. This means training staff in recycling programs. Create a culture within your company that has clear goals for sustainability. Encourage staff with perks for taking public transport and carpooling. Reusable water bottles and travel mugs will help establish good habits. You can place your company logo on to integrate your green efforts and your company. 

All companies should be considering their impact on the world. Looking for a range of ways to reduce energy consumptions, and impart those aims to their staff. Create a business that stands for something and makes changes where possible. People care where their products come from, how they’re sourced and what a business stands for. Companies of all sizes can make an impact through learning and adjusting. New technology, new processes, and future thinking that make changes where they are most needed.

By Julie Starr April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
By Julie Starr April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.