Going Green: Registering Your Business as Sustainable

Julie Starr • February 22, 2023



Going green is becoming increasingly crucial for businesses. Whether you are a small business owner, corporate executive, or environmental enthusiast, you can significantly impact your business by transitioning to sustainable operations.

Registering your business as sustainable is an excellent way to demonstrate your commitment to environmental stewardship. Like how you would ensure you have used an IRS federal tax identification number filing service when setting up your business to ensure you are legal, registering for sustainable credentials can also be a valuable option as consumer habits change to ensure longevity . 

 

Doing so can provide long-term benefits, such as cost savings, improved customer loyalty, and enhanced brand awareness.

Integrating sustainable practices into your business model is crucial in today’s eco-conscious market. One effective strategy is incorporating green technologies, such as opting for hydraulic power unit rental instead of purchasing. Hydraulic power units are essential for many industrial operations, and choosing rental options ensures you are using the latest, most efficient models that comply with environmental standards. This practice supports sustainability by reducing waste associated with manufacturing and disposing of outdated equipment. Additionally, many rental companies offer maintenance and repair services, ensuring optimal performance and longevity of the equipment. By adopting hydraulic power unit rental, you are taking a significant step towards registering your business as sustainable, demonstrating a commitment to environmental responsibility, and appealing to eco-conscious clients and partners.


This article will provide the steps you need to take to register your business as sustainable and demonstrate your commitment to the environment. By following the steps outlined here, you can ensure that your business is positively impacting the planet.

Going green

As businesses across the world strive to become more sustainable, the importance of registering your business as sustainable is becoming increasingly apparent. Whether you are a small business owner, corporate executive, or environmental enthusiast, you can significantly impact your business by transitioning to sustainable operations. Registering your business as sustainable is an excellent way to demonstrate your commitment to environmental stewardship. It can also provide long-term benefits, such as cost savings, improved customer loyalty, and enhanced brand awareness. 

Certifications

First and foremost, it’s essential to look into the different sustainability certifications available. Many organizations offer certifications that recognize businesses for their efforts to reduce their environmental impact. Depending on the type of business you run, there are a variety of certificates to choose from, such as LEED (Leadership in Energy and Environmental Design) , BCorp (Benefit Corporation), and EcoConsult.

Each of these certifications has its own criteria and requirements, so it’s essential to research and determines the best fit for your business. For example, LEED certification is ideal for companies seeking to reduce their energy use, while BCorp certification focuses more on social responsibility. Once you’ve identified the proper certification, you can begin registering your business as sustainable.

Government schemes

Next, it’s essential to join any government-backed sustainability schemes . Many governments worldwide offer various incentives and subsidies for businesses that demonstrate a commitment to sustainability. These can include tax credits, grants, and other financial support. It’s essential to research the schemes in your area and take advantage of any incentives offered to help you transition your business to sustainable operations.

Once you’ve registered your business as sustainable, it’s essential to ensure that you are meeting your sustainability goals and deadlines. This can involve monitoring your energy use, water consumption, and waste production to ensure you stay on track. You should also review your sustainability policies and practices regularly to ensure they are current and in compliance with applicable regulations.

Stay in the know

Finally, it’s essential to stay up to date with the latest developments in sustainability . This can involve attending events and conferences, reading industry publications, and networking with other professionals in the field. By staying informed, you can ensure that your business meets the latest standards and stays ahead of the competition.

Conclusion

By following these steps, you can ensure that you are taking the necessary steps to register your business as sustainable. This can provide numerous benefits, such as cost savings, improved customer loyalty, and enhanced brand awareness. Not only that, but you can also positively impact the planet by transitioning your business to sustainable operations. 

So, if you’re ready to make a positive change and register your business as sustainable, follow the steps outlined here and get started today.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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