How To Become More Sustainable With Your Skincare In 2023

Julie Starr • February 28, 2023



As a skincare buff, you may be proactive enough to have your skincare routine already in place. If you’re one of those that started their skincare routine in their 20s, you’re already winning. Investing in your skincare is important, especially from a young age. 

After all, you want preventative measures for aging rather than trying to find products to fix what’s already happened. Sustainability is important, especially within the beauty and fashion industries in particular. There’s so much manufacturing, and equally a lot of waste being disposed of that’s harming the environment.

While the brands themselves can be active in their change for the better of the environment, you should be making a similar effort. How do you become more sustainable with your skincare in 2023? Here are a few tips to help you find sustainability in your skincare routine!

Recycle and reuse any empty skincare bottles or packaging 

A good way to help ensure you’re being environmentally conscious is by recycling and reusing any empty skincare bottles or packaging. Thankfully, many beauty businesses are rethinking their packaging to make it more sustainable and eco-friendly.

Try to opt for refillable skincare products and those that come in eco-friendly packaging. The type of packaging that’s biodegradable or could at least be reused for something else.

When you’re finished with any skincare products, ensure you’re disposing of them correctly. A lot of the packaging is likely going to be recyclable and in some cases, could be passed onto charities to make use of for those who may be able to refill them with other lotions or products.

Try to minimize the amount of waste you’re creating by reusing and recycling where possible. It makes all the difference.

Minimize your routine to just a few products

Try to keep things minimal when it comes to your routine. While the seven-step routine is embraced by many, you are likely to find that you can condense this down into just a few products at a time.

For example, you might not need to have a night cream and serum. There are creams out there that offer a mix of both without needing to buy two separate products. If you love a cleanser, why not buy a double cleanser so you can skip buying any makeup remover?

Not only does it help minimize the number of products you’re buying, but it also helps save you a lot of time during your skincare routine. Granted, it’s a blissful experience for many to do a skincare routine in the mirror every evening. 

However, for those who don’t have a lot of time, reducing the number of products you need for the day ahead or before heading off to the land of nod can be helpful.

Make use of small and independent businesses

Sustainability is often about buying from the right businesses. There are lots of big businesses out there; as a result, a lot of waste comes with these big corporations. However, smaller, more independent businesses will often buy less to sell so that they don’t end up with waste themselves.

Wasted products are a waste of money for a business, so as a customer and skincare user, it’s worth buying from those smaller brands. Brands like Medik8 specialize in skincare products that work.

Opt for the smaller brands when shopping for skincare products. This can also translate with anything you buy from any business in any industry. Looking for a new outfit? Try a sustainably conscious brand instead of one that mass-produces clothes at a worryingly low cost. It’s important to be part of the crowd making an active effort to be more sustainable.

Use reusable cloths and pads for removing makeup

To help reduce the amount of waste you’re creating daily, consider those cotton pads or cleansing wipes you use to take off your makeup. They go into the bin and end up in landfills, where they take a long time to break down properly.

While there are some now that are made out of biodegradable materials, it’s well worth using reusable cloths and pads when removing makeup. If you do a skin care routine daily and wear makeup daily, you’re likely getting through a lot of pads and makeup wipes.

Try investing in one or two reusable clothes and pads to see how you get on. 

Try making your homemade face masks

If you want to get creative with your skincare, why not make your own face masks? Homemade face masks can be done with a lot of stuff you might already have in your cupboards or fridge.

For example, a coffee scrub is great for those who want a natural exfoliant. You’ve got turmeric which is good for helping brighten the skin. There are plenty of opportunities to make quick face masks out of simple products found in your kitchen.

You can easily mix the food ingredients with a bit of shea butter or coconut oil to make a homemade mask or scrub that you can then keep in your fridge.

Look at ingredients carefully

When it comes to sustainability, it’s all about the products you shop for and what those products are made from. With skincare, there are some ingredients that will be sustainably sourced and others that might not be so kind to the environment.

It’s worth taking a good look at the back of your skincare products and the ingredients that each one has. Parabens, for example, are notable for not being great for the environment, and so it’s important to avoid products with these where possible.

Becoming more sustainable with your skincare is doable and is a great way to help the world that we live in. Therefore, if you’re looking to make a few changes to your skincare habits for the environment’s benefit, use the tips above.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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