How To Become More Sustainable With Your Skincare In 2023

Julie Starr • February 28, 2023



As a skincare buff, you may be proactive enough to have your skincare routine already in place. If you’re one of those that started their skincare routine in their 20s, you’re already winning. Investing in your skincare is important, especially from a young age. 

After all, you want preventative measures for aging rather than trying to find products to fix what’s already happened. Sustainability is important, especially within the beauty and fashion industries in particular. There’s so much manufacturing, and equally a lot of waste being disposed of that’s harming the environment.

While the brands themselves can be active in their change for the better of the environment, you should be making a similar effort. How do you become more sustainable with your skincare in 2023? Here are a few tips to help you find sustainability in your skincare routine!

Recycle and reuse any empty skincare bottles or packaging 

A good way to help ensure you’re being environmentally conscious is by recycling and reusing any empty skincare bottles or packaging. Thankfully, many beauty businesses are rethinking their packaging to make it more sustainable and eco-friendly.

Try to opt for refillable skincare products and those that come in eco-friendly packaging. The type of packaging that’s biodegradable or could at least be reused for something else.

When you’re finished with any skincare products, ensure you’re disposing of them correctly. A lot of the packaging is likely going to be recyclable and in some cases, could be passed onto charities to make use of for those who may be able to refill them with other lotions or products.

Try to minimize the amount of waste you’re creating by reusing and recycling where possible. It makes all the difference.

Minimize your routine to just a few products

Try to keep things minimal when it comes to your routine. While the seven-step routine is embraced by many, you are likely to find that you can condense this down into just a few products at a time.

For example, you might not need to have a night cream and serum. There are creams out there that offer a mix of both without needing to buy two separate products. If you love a cleanser, why not buy a double cleanser so you can skip buying any makeup remover?

Not only does it help minimize the number of products you’re buying, but it also helps save you a lot of time during your skincare routine. Granted, it’s a blissful experience for many to do a skincare routine in the mirror every evening. 

However, for those who don’t have a lot of time, reducing the number of products you need for the day ahead or before heading off to the land of nod can be helpful.

Make use of small and independent businesses

Sustainability is often about buying from the right businesses. There are lots of big businesses out there; as a result, a lot of waste comes with these big corporations. However, smaller, more independent businesses will often buy less to sell so that they don’t end up with waste themselves.

Wasted products are a waste of money for a business, so as a customer and skincare user, it’s worth buying from those smaller brands. Brands like Medik8 specialize in skincare products that work.

Opt for the smaller brands when shopping for skincare products. This can also translate with anything you buy from any business in any industry. Looking for a new outfit? Try a sustainably conscious brand instead of one that mass-produces clothes at a worryingly low cost. It’s important to be part of the crowd making an active effort to be more sustainable.

Use reusable cloths and pads for removing makeup

To help reduce the amount of waste you’re creating daily, consider those cotton pads or cleansing wipes you use to take off your makeup. They go into the bin and end up in landfills, where they take a long time to break down properly.

While there are some now that are made out of biodegradable materials, it’s well worth using reusable cloths and pads when removing makeup. If you do a skin care routine daily and wear makeup daily, you’re likely getting through a lot of pads and makeup wipes.

Try investing in one or two reusable clothes and pads to see how you get on. 

Try making your homemade face masks

If you want to get creative with your skincare, why not make your own face masks? Homemade face masks can be done with a lot of stuff you might already have in your cupboards or fridge.

For example, a coffee scrub is great for those who want a natural exfoliant. You’ve got turmeric which is good for helping brighten the skin. There are plenty of opportunities to make quick face masks out of simple products found in your kitchen.

You can easily mix the food ingredients with a bit of shea butter or coconut oil to make a homemade mask or scrub that you can then keep in your fridge.

Look at ingredients carefully

When it comes to sustainability, it’s all about the products you shop for and what those products are made from. With skincare, there are some ingredients that will be sustainably sourced and others that might not be so kind to the environment.

It’s worth taking a good look at the back of your skincare products and the ingredients that each one has. Parabens, for example, are notable for not being great for the environment, and so it’s important to avoid products with these where possible.

Becoming more sustainable with your skincare is doable and is a great way to help the world that we live in. Therefore, if you’re looking to make a few changes to your skincare habits for the environment’s benefit, use the tips above.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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