Great Ways You Can Enhance Your Business

Julie Starr • September 28, 2021



When you run a business it can be hard to reach your goals and get to the success that you want your business to be. It is also hard to change the way you run your business especially if you are set in your ways but the only way to start reaching your goals is to make changes along the way, the big task is knowing what changes you need to make in your business, so these few tips will give you some ideas of what you can do to help enhance your business.

Assess your marketing strategy

When trying to grow a business, the way you market it is very important. When marketing you are trying to reach your target audience, but it is very easy to sink money into marketing and not get the results you are looking for because you are not marketing in the right places. You need to research your customer base and make sure that you are marketing in the places where you are going to reach your target audience so you are not pumping money and getting small results.  However, if you feel like you don’t have the time or knowledge to do this yourself, feel free to get in contact with managed marketing services to take care of this aspect of your business for you! Loads of companies outsource their marketing departments, and this allows you to focus on the tasks that require your attention most, while your marketing efforts are being optimized by professionals!

Try to boost your online presence

Having an online presence is really important for businesses in these modern days because most of the time potential customers are going to look your business up before looking to make a decision on using it. Therefore if you have a poor online presence they are not likely to come and use your business, you can grow your online presence by building a great captivating site that customers can get updates on and see what your business is all about. Also engaging on social media with existing and potential customers is a great way to have an increased online presence and also help with customer satisfaction as they have a place to reach you on and react with the business.

How to Develop a Strong Local Digital Presence

A ‘local’ digital presence is something that many small businesses have never considered, but it is increasingly critical in today’s hyper-connected world. The local digital company that offers Digital Health Services helps you create a footprint on the web for your business with search engine optimization (SEO) and social media marketing. This improves your online visibility and can drive more traffic to your business website, blog, or social pages. It also helps customers find you when they search for specific services in their local community.

Try adding in software

Software has grown so much in this technological age so using it for your business can really help to increase growth. For example, if you were to run a physio center you could get physio practice management software , that will allow you to manage all appointments and clients so everything is all in one easy to access place. This will streamline your business and make sure that you are not wasting valuable time going from system to system in order to complete an appointment or transaction for your client.

Become more sustainable

In this modern time sustainability has become a massive thing so being able to go greener and use more sustainable resources you are going to do your part to help the planet while also growing and saving money for your business. More customers look to sustainable and eco friendly businesses for their purchases so this can give you an edge on the competition when it comes to customer retention and getting new customers in.

If you are struggling to get your business where you want it to be then it may be that you need to make a few decisions and changes within your business to help it grow to where you need it to be. These tips in the guide should be able to help you get started on making those changes and enhancing your business to where you want it.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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