Great Ways You Can Enhance Your Business

Julie Starr • September 28, 2021



When you run a business it can be hard to reach your goals and get to the success that you want your business to be. It is also hard to change the way you run your business especially if you are set in your ways but the only way to start reaching your goals is to make changes along the way, the big task is knowing what changes you need to make in your business, so these few tips will give you some ideas of what you can do to help enhance your business.

Assess your marketing strategy

When trying to grow a business, the way you market it is very important. When marketing you are trying to reach your target audience, but it is very easy to sink money into marketing and not get the results you are looking for because you are not marketing in the right places. You need to research your customer base and make sure that you are marketing in the places where you are going to reach your target audience so you are not pumping money and getting small results.  However, if you feel like you don’t have the time or knowledge to do this yourself, feel free to get in contact with managed marketing services to take care of this aspect of your business for you! Loads of companies outsource their marketing departments, and this allows you to focus on the tasks that require your attention most, while your marketing efforts are being optimized by professionals!

Try to boost your online presence

Having an online presence is really important for businesses in these modern days because most of the time potential customers are going to look your business up before looking to make a decision on using it. Therefore if you have a poor online presence they are not likely to come and use your business, you can grow your online presence by building a great captivating site that customers can get updates on and see what your business is all about. Also engaging on social media with existing and potential customers is a great way to have an increased online presence and also help with customer satisfaction as they have a place to reach you on and react with the business.

How to Develop a Strong Local Digital Presence

A ‘local’ digital presence is something that many small businesses have never considered, but it is increasingly critical in today’s hyper-connected world. The local digital company that offers Digital Health Services helps you create a footprint on the web for your business with search engine optimization (SEO) and social media marketing. This improves your online visibility and can drive more traffic to your business website, blog, or social pages. It also helps customers find you when they search for specific services in their local community.

Try adding in software

Software has grown so much in this technological age so using it for your business can really help to increase growth. For example, if you were to run a physio center you could get physio practice management software , that will allow you to manage all appointments and clients so everything is all in one easy to access place. This will streamline your business and make sure that you are not wasting valuable time going from system to system in order to complete an appointment or transaction for your client.

Become more sustainable

In this modern time sustainability has become a massive thing so being able to go greener and use more sustainable resources you are going to do your part to help the planet while also growing and saving money for your business. More customers look to sustainable and eco friendly businesses for their purchases so this can give you an edge on the competition when it comes to customer retention and getting new customers in.

If you are struggling to get your business where you want it to be then it may be that you need to make a few decisions and changes within your business to help it grow to where you need it to be. These tips in the guide should be able to help you get started on making those changes and enhancing your business to where you want it.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.