Great Ways You Can Enhance Your Business

Julie Starr • September 28, 2021



When you run a business it can be hard to reach your goals and get to the success that you want your business to be. It is also hard to change the way you run your business especially if you are set in your ways but the only way to start reaching your goals is to make changes along the way, the big task is knowing what changes you need to make in your business, so these few tips will give you some ideas of what you can do to help enhance your business.

Assess your marketing strategy

When trying to grow a business, the way you market it is very important. When marketing you are trying to reach your target audience, but it is very easy to sink money into marketing and not get the results you are looking for because you are not marketing in the right places. You need to research your customer base and make sure that you are marketing in the places where you are going to reach your target audience so you are not pumping money and getting small results.  However, if you feel like you don’t have the time or knowledge to do this yourself, feel free to get in contact with managed marketing services to take care of this aspect of your business for you! Loads of companies outsource their marketing departments, and this allows you to focus on the tasks that require your attention most, while your marketing efforts are being optimized by professionals!

Try to boost your online presence

Having an online presence is really important for businesses in these modern days because most of the time potential customers are going to look your business up before looking to make a decision on using it. Therefore if you have a poor online presence they are not likely to come and use your business, you can grow your online presence by building a great captivating site that customers can get updates on and see what your business is all about. Also engaging on social media with existing and potential customers is a great way to have an increased online presence and also help with customer satisfaction as they have a place to reach you on and react with the business.

How to Develop a Strong Local Digital Presence

A ‘local’ digital presence is something that many small businesses have never considered, but it is increasingly critical in today’s hyper-connected world. The local digital company that offers Digital Health Services helps you create a footprint on the web for your business with search engine optimization (SEO) and social media marketing. This improves your online visibility and can drive more traffic to your business website, blog, or social pages. It also helps customers find you when they search for specific services in their local community.

Try adding in software

Software has grown so much in this technological age so using it for your business can really help to increase growth. For example, if you were to run a physio center you could get physio practice management software , that will allow you to manage all appointments and clients so everything is all in one easy to access place. This will streamline your business and make sure that you are not wasting valuable time going from system to system in order to complete an appointment or transaction for your client.

Become more sustainable

In this modern time sustainability has become a massive thing so being able to go greener and use more sustainable resources you are going to do your part to help the planet while also growing and saving money for your business. More customers look to sustainable and eco friendly businesses for their purchases so this can give you an edge on the competition when it comes to customer retention and getting new customers in.

If you are struggling to get your business where you want it to be then it may be that you need to make a few decisions and changes within your business to help it grow to where you need it to be. These tips in the guide should be able to help you get started on making those changes and enhancing your business to where you want it.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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