What is a DRP And Why Do You Need It?

Julie Starr • September 25, 2021

 

A disaster recovery plan or DRP is not the same as a business continuity plan (BCP).  It’s so easy to confuse the two and yet, if you knew the subtle differences you will never make this mistake again. In the hierarchy of recovery plans, it goes something like this. A crisis communication plan (CCP), then a disaster recovery plan and finally a business continuity plan. A DRP can be considered as a recovery plan that will be useful during the event.  As an example, perhaps a fire is raging in your warehouse, then you activate your DRP and begin to limit the damage being done. But why would you need this if you already have a BCP and a CCP? Here are the subtle differences.

 

What is being harmed?

The first thing you do is get your managers to tell you what are the key mission activities in their respective areas. For example, for the IT team to function, they require power to keep the servers ticking over. So some kind of emergency power generator specifically for the IT infrastructure is required. For the financial team, they need a connection to the financial markets and your business bank account, so some kind of internet access to the banking mainframe is required. You could have an emergency internet service provider that can provide support for your tablets or laptops so your team can function while away from work. So as you can see, key mission activities need to be fully understood before a recovery plan can be forged.

Reputational recovery

So as a warehouse is being flooded, you need to let customers and the media know what is going on. Customers haven’t gotten their orders and they get angry during a crisis which they have no idea is happening. That isn’t their fault, it’s your own. Working with a reputation management agency will let you know what kind of communication types you have at your disposal. They will form a communication plan which you can use to communicate with the media, customers, investors and the market, letting them all know what is going on and what you’re doing to save as much as you can. Reputational damage is long-lasting, so it’s very important you are prepared.

Going to the transition

So you have limited the damage of a crisis event, but now you need to get back online. Let’s say you have pumped out the floodwaters in your warehouse, but how will you get it up and running again? You need to transition to your BCP. This will be things like doing a health and safety risk assessment of the damage, replacing broken items, getting power back on and helping employees who are hurt, etc. This transition is done by completing a checklist of DRP activities. This is how you know when you can move on when the event is over and the damage limitation activities are completed. 

  A DRP is the compilation of activities done during a crisis event, in order to limit the damage that is being done. Every business needs one so you can save as many assets as possible in real-time. 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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