Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing
Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started.
Optimize for a Low-Carbon Web
- Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy.
- How to reduce your impact:
- Host green: Choose web hosts that use renewable energy or offset emissions.
- Clean up your code: Streamlined, efficient code reduces load times and energy use.
- Compress and reduce images: Smaller files mean faster pages and fewer emissions.
- Limit heavy media: Videos and animations are carbon-intensive; use them mindfully.
A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience.
Email Marketing with Intention
- Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up.
- How to reduce your impact:
- Clean your lists: Remove inactive subscribers to avoid waste.
- Segment wisely: Only send emails to those who will truly benefit.
- Use plain-text when possible: It’s lower in data and often more accessible.
- Reduce frequency: Send fewer, higher-quality emails with genuine value.
Intentional emailing reduces not only emissions but also improves deliverability and engagement.
Sustainable SEO and Content Strategy
- Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load.
- How to reduce your impact:
- Create evergreen content: Focus on high-quality pages that stay relevant longer.
- Streamline your site structure: Fewer clicks to find content = less energy use.
- Use minimal plugins and scripts: Especially ones that load on every page.
- Green your CMS: Some content management systems are more resource-efficient than others.
Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills.
Rethink Marketing Automation
- Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy.
- How to reduce your impact:
- Audit regularly: Retire old workflows and outdated automations.
- Optimize syncing: Reduce how often and how much data is transferred.
- Segment with purpose: Better targeting means fewer wasted sends.
- Use expiration dates: Don’t let outdated content or assets live forever.
Efficient automation can reduce emissions and improve performance.
Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential.
Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
You've probably swapped out the plastic straws for the reusable or bamboo ones, and you've remembered your tote bags at the grocery store. You might have even composted a banana peel or two. But going green or living a sustainable lifestyle on a bigger scale takes a lot more work and a lot more consideration. Building sustainability into your community isn't just good for the environment, it's also a fast tech way to bring people together and reduce your costs. If you want a healthier and happier place to live, the best thing you can do is make sure that your environment is a healthy one. Let's take a look at some simple ways that you can make your community more sustainable. Build a community garden There are a few things more satisfying than growing your own food, but if you get all of your neighbors involved you can make it a community effort. You can each choose a vegetable or a fruit to grow and then work with one another to trade off. One of you could grow zucchinis and others can grow capsicums and you can then build a community where you can even make your own salsas. Add compost bins to your neighborhood to keep the food scraps out of the landfill, and feed your gardens at the same time. Promote solar power for your public spaces One of the most powerful ways to gratify the community is to harness the power of the actual sun. By encouraging solar panel installation for public housing , community centers and schools, you can help reduce utility costs, promote long term energy independence and cut carbon emissions. It's a smarter solution that benefits everybody involved, especially in areas where energy affordability matters the most. Host a green clean up day Bringing your community together with an eco-friendly clean up day is a great way to introduce and maintain sustainability concepts into the neighborhood. A volunteer group can pick up litter, plant trees, recycle electronics or even paint over graffiti. Once a month you could trade off who does a run to the tip for any overflowing rubbish so that your neighborhood stays clean and tidy. You can make this quite the event and generally when people come together to work in a community it goes very well. Opt for better community lighting Traditional street and building lights are energy hogs, but switching to LED lighting can slash your energy usage while making public areas safer and brighter. Work with local leaders in your local councils as well as property managers to explore a lighting upgrade in your parks, schools and public walkways. Not only will these last longer, but they'll also reduce maintenance costs and look great doing it. Organize car free days Cars are great, but they're not always the most sustainable option. If as a community, you campaign for a better local bus service or bike rally , you'll be able to reduce emissions, promote exercise and reimagine your streets as a community. No matter where you begin—whether it’s planting a garden, organizing a cleanup, or switching to renewable energy—your efforts ripple outward. And in today’s world, your local sustainability work can inspire others far beyond your block. Remember to use social media to share what you're doing, highlight community partners, and tag your city or neighborhood to encourage broader participation. A t Taiga Company , we believe that communications are a critical tool for scaling impact. A single post or photo can spark momentum, draw support, and help shape a culture of sustainability — one story, one neighborhood, one city at a time.
There are several powerful reasons why you might want to make sure you are taking good care of your place of business . For one thing, it is often going to mean that you are much more likely to give off a good first impression to people, and that can be really powerful and important from a marketing point of view and as branding. But it’s also about making sure your people have a good place to work, and doing all you can to keep that the case. This is going to be hugely important for your workforce and therefore the future of your business. Given that, what are some of the things that you should make sure you are thinking about here? In this post, we are going to discuss some of the main ways to take good care of your place of business. If you are bearing in mind at least some of the following, you should find that this is much more likely to succeed. Let’s take a look. Cleanliness Is Vital If you want to make sure that your place of work is as good as can be, one of the main things you’ll want to look into is cleanliness. Keeping the place clean is the kind of thing that is both really simple and yet hugely powerful, and it’s vital to make sure that you are doing all you can to really make this work. So it’s something you are certainly going to want to think about if you are keen on making sure your place of business is working as well as it should. This is also about making a good first impression, and if your place of business is clean that is definitely going to be much easier to make sure of. So if you are doing that, you can be certain that your place of business is going to be so much better all in all. Routine Maintenance This is another vital thing that is going to make things a lot easier in the workplace. If you are able to keep the maintenance of your place of business under wraps, that is going to really help a lot, and it’s going to mean that you are so much more likely to be able to keep your business itself credible as well. The fact is that good maintenance, and especially having a strong routine for your maintenance, will help you in voiding most of the headaches that you are otherwise going to come up against. So this really is a hugely important concern that you need to be aware of. Small things like leaky faucets can add up to be huge problems if you are not careful, so it’s vital to make sure that you are doing all you can to avoid these sorts of issues. It’s all about checking routeinly and making sure that there is someone in charge who can really help and do what is needed. If you can do that, it really will make a huge difference to the business itself. Keep The Exterior Tidy You should also make sure you are thinking about the exterior of the building, and that you are doing all you can to try and keep this as tidy as possible. If you are able to do that, it’s the kind of thing that is really going to make a world of difference to what people think of your business, so that is something that you should certainly focus on here. Keeping the exterior tidy can be made easier with use of an edger for any grass edges, as well as making sure that you are keeping the whole place weed-free. These are the sorts of things that really help. It also means checking the outside of the building, to see whether you might need to install a new sign or whether the exterior just needs a clean. These are the kinds of things that really make a huge difference to how people perceive the business, so it’s vital to make sure that you are aware of this. Safety First Throughout all of this, you need to remember that your business needs to focus on safety above all. So everything you do in the place of business should take this into account, and you need to make sure that you are aware of some of the ways in which you can make this a reality. If you can do that, it really is going to help. At its core, taking care of your place of business isn’t just about operations—it’s a reflection of the values you embody as a brand. A clean, safe, and well-maintained space communicates respect for your employees, pride in your work, and a commitment to long-term stewardship. These are also foundational principles of sustainability. At Taiga Company, we help businesses translate those principles into clear, engaging communications , supporting internal alignment, external brand trust, and stakeholder engagement around sustainability and workplace integrity.