World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

Julie Starr • March 24, 2025

At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day, we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms.


Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out.


PepsiCo: From Field to Community, Global Water Replenishment in Action


PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic.


What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.”

Suntory Global Spirits: Water at the Heart of the Brand


Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement.


Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity.
Learn more on Suntory’s efforts via their LinkedIn post.


Asahi Group Holdings: Building Local Water Resilience Together


In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post.

Why This Matters


At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.



If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.

Social Media’s Shift from Fact-Checking: Implications for Corporate Truthfulness

By Julie Starr • March 17, 2025
In an era where information moves at the speed of a click, businesses are facing new challenges in ensuring the integrity of their communications. Recent policy changes at platforms like Meta, which are stepping away from traditional fact-checking mechanisms , have significant implications for brand reputation and public trust. Companies must now take proactive steps to verify the accuracy of their messaging and maintain credibility in an increasingly complex digital landscape. The Consequences of Reduced Fact-Checking on Brand Trust With fewer checks and balances in place on social media platforms, misinformation can spread unchecked, directly impacting public perception. A single misleading post—whether shared unintentionally or as part of a disinformation campaign—can tarnish a company’s reputation, erode consumer confidence, and even result in legal repercussions. In industries such as sustainability and Environmental, Social, and Governance (ESG), where credibility is paramount, businesses must be especially vigilant in safeguarding their public image. Misinformation has led to widespread skepticism, forcing brands to double down on transparency. Additionally, reduced content moderation is allowing false narratives to thrive, posing risks for companies striving to maintain credibility. Why Internal Fact-Checking Teams Are Essential As traditional fact-checking mechanisms weaken, organizations must take control of their own truthfulness by establishing internal fact-checking teams. These teams can: Vet all outgoing communications, from press releases to social media posts, to ensure they are factually accurate. Monitor for false information circulating about the company and swiftly respond to correct the record. Collaborate with reputable third-party fact-checkers and industry experts to validate claims before publication. Best Practices for Engaging Audiences & Correcting Misinformation To navigate the evolving social media landscape, brands should adopt best practices that reinforce their commitment to truthfulness: Be Transparent – Share sources and data to back up claims in social media posts and corporate communications. Respond Quickly & Clearly – When misinformation spreads, address it promptly with clear, fact-based corrections to prevent false narratives from taking hold. Engage Thoughtfully – Avoid reactionary responses and instead provide well-researched, constructive engagements when countering false claims. Educate Audiences – Use social platforms to promote media literacy, helping followers recognize misinformation tactics and seek reliable sources. Partner with Fact-Checking Organizations – Collaborate with established fact-checkers and advocacy groups to enhance credibility and reinforce public trust. Upholding Integrity in the Age of Misinformation At Taiga Company, we recognize the importance of transparent and responsible communication, particularly as we navigate sustainability and ESG topics. The shift in social media’s approach to fact-checking presents challenges, but it also creates an opportunity for companies to lead by example. By committing to rigorous fact-checking, swift misinformation response strategies, and proactive audience engagement, businesses can maintain trust and reinforce their credibility in an era of information uncertainty.

Leveraging Social Media for Effective Sustainability Stakeholder Engagement

By Julie Starr • March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.
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