Guaranteed Ways To Build A Team Of Engaged Employees

Julie Starr • January 28, 2022



Building a team of engaged employees should be something every business owner makes a priority. If your team is disengaged with the work and workplace, you can hardly expect maximum output and optimal results. Engaged employees are productive employees, and will often go above and beyond to get results. Let’s take a look at some guaranteed ways you can build your own team of engaged employees:

Commit To Your Employees 

First of all, you need to commit to your employees – get to know them as people . Of course, there’s a line you shouldn’t cross between boss and friend, but you should get to know them and take an interest in their lives. Remember their names and things about them so you can strike up a conversation with them in the future. Let them know that you do care about them, and don’t just see them as employees. 

Offer Training and Resources

Offering the right training and resources for your team means that they not only grow professionally but personally, too. An inability to move forward within a company is one of the main reasons employees choose to leave and work elsewhere. Make sure they can climb the ladder if they want to, and provide things like team-building activities to ensure they can all work with one another effectively. 

Make sure you also provide resources to make their lives easier, such as collaboration software, equipment, and so on.  Engaging employees on business sustainability and integrating personal sustainability plans will not only educate employees on sustainable business practices that help the business to flourish, but will also provide guidelines to living a sustainable lifestyle outside of the work environment.

Provide Them with Tools for Success

This means giving your employees the resources for problem-solving, access to additional training, and strategies for handling difficult situations. Your employees will feel much more valued and appreciated when they know they have the support to handle any situation that may come their way. For example, disaster management training and tools can equip employees with the skills and knowledge to handle unexpected crises, leading to a stronger and more confident team. By providing your employees with all the tools they need to succeed in their jobs, they will feel empowered to do their best work and ultimately be more engaged in their roles.

Listen To Employee Feedback and Do Something About It 

Encourage employee feedback, whether anonymous or not. Once you have their feedback, treat it as valuable advice and follow up on it. If you don’t do anything with employee feedback, they will believe that you don’t care whether they are happy and comfortable at work or not. You can’t get too attached to the way you have always done things if your team is giving you hints that they are unhappy – or outright telling you that something needs to change. 

Provide Incentives and Bonuses For Your Team 

You should provide more than just the bare minimum for your team. Incentives and bonuses are crucial and will help them to see that you appreciate them. Incentives and bonuses could be monetary, days out, vouchers, or even ESOP to give your team some ownership over the business. You can also give more days off than the minimum, gym memberships, and anything else you believe will encourage your team to work hard for you. 

Allow Flexibility 

Allowing flexibility within your workplace will help to keep your team engaged. If they need to be at home for some reason one day, allow them to work from home. Make sure they feel like they can come to you when they need time off, or have an issue that you can help with. Don’t be rigid in your way of thinking or the way you conduct your business. 

Building a team of engaged employees takes work, but it should be a focus for any business owner! 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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