How Can We Keep Science Environmentally Friendly?

Julie Starr • February 7, 2022



Scientific study is a delicate process. It is an essential part of our progress, but it can also lead to environmental damage. Dangerous chemicals can be used in laboratories, and they are often difficult to dispose of. Dirty and hazardous chemicals are known to cause cancer, congenital disabilities, and other health problems. They also cause acid rain, which harms the environment and makes it difficult to breathe. Scientists must be careful when using dangerous materials and always be conscious of ways to improve their labs’ sustainability. But what methods are available to keep science sustainable and environmentally friendly?

Reduce the number of chemicals used in research

Dangerous chemicals can cause problems for both the environment and the living creatures inhabiting it. Therefore, reducing the amount of these chemicals used by scientists is essential. However, this is an incredibly difficult task. Safety procedures require checking, back-ups, and retesting. In order to reduce the number of chemicals used, it’s key to ensure that there are no mistakes or slip-ups that may compromise tests. Investing in equipment to help with this, such as a cryostat , should help to keep samples safe and working.

By reducing the number of chemicals used in research, you can ensure that labs will be more sustainable for the environment and for the people who use them.

Find and use alternative methods for disposal

One of the most important ways to maintain environmentally friendly science is finding and using alternative disposal methods. By using a more sustainable and environmentally-friendly form of disposal , scientists can avoid dangerous chemicals and environmental damage. You can also recycle materials in your lab to be less harmful to the environment.

Use recycled materials

One of the most sustainable ways to manage science is to use recycled materials. By using recycled materials, scientists can make their processes more sustainable. It should cut down on the amount of energy that is used to create these materials. Additionally, by using recycled materials, scientists can avoid creating new hazardous chemicals.

Finding recycled materials for scientific labs isn’t quite as straightforward as finding them for regular workplaces. Still, there are plenty of places online that specialize in providing recycled materials for scientific workplaces.

Use sustainable energy

One of the most important ways to keep science environmentally friendly is to use sustainable energy. Sustainable energy is generated without compromising the environment or causing environmental damage. This type of energy can be more expensive and harder to find, but it offers many advantages over traditional energy sources. For one, sustainable energy doesn’t create any pollution. It’s also much easier to recycle than traditional energy sources, which means that it can be used multiple times.

Labs use a lot of energy to run, so turning to renewable forms of energy can make a massive difference in sustainability for science.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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