Here’s Why Happiness Should Be Your Business Ethos

Julie Starr • May 6, 2024

Building a business can be full of stress, uncertainty and pretty ugly moments whilst you’re in the trenches. Although you can’t avoid some pressured moments, you can choose to take the happy high road when it comes to all aspects of your business. Cultivating an ethos that is based on happiness will help to keep you grounded during those trying times. It will also help to attract the right employees and customers in your business realm so that you are always crossing paths with people who think in the same way as you. When it comes to employee satisfaction, you should always try to keep them as happy as possible, as they are truly what makes your business go round. Happiness isn’t a linear scale, but it can certainly help to give your business the edge over your competitors as it will be a more appealing and positive establishment overall. If you’re unsure how to weave happiness into the ethos of your business, here are a handful of ideas to help you get started.


You’ll Retain Your Team for Longer


When you make a conscious effort to cultivate a happy and positive working environment for your employees, they are much more likely to stick around. Employee retention is vital if you’re hoping to create a happy and cohesive workplace for your team. Moreover, you will also reduce unnecessary costs by having to retrain new employees on a regular basis. It’s important to hold onto the hard-working staff members you have as they will be an asset to your team for many years to come.


Your Employees Will Be More Passionate


When your employees are working in a truly happy and thriving environment they will be much more passionate about what they do. The last thing you want is a team of people who are lackluster about the tasks at hand, and they need a regular shove in order to boost their motivation. Building a positive and supportive environment means that your workers feel more comfortable talking about their issues and sharing their creative ideas. Nurturing your employees and encouraging them to take action in every job role they undertake will help them to carve out their own place in your company so that they can feel as though they’re making a real impact. This is a mindful way to approach the management of your team as it always keeps their emotions and person goals in mind too.


You’ll Be Committed to Continuous Improvement


When you’re striving towards a happy state of mind throughout your business, your work will never truly be done. To some people this may seem like you’re carrying out a thankless task, but it actually means you’re dedicated to continuous improvement for the future. One of the most effective ways you can do this is look into options such as
enterprise service management. With an integrated system which combines digital services and IT systems your employees will have everything they need in a simplified format. Instead of long and complicated processes, you can have smooth and positive automated processes which reduce employee errors and frustration. Having a simple and smooth system for your employees to use will ultimately make them happier and more content as they carry out their daily roles.


Your Clients Will Sense the Positive Ethos


Clients and customers need to be assured that their hard earned money is never going to waste. Buying from an honest, upbeat and positive business is what many people prioritize so this is why you should consider making it part of your business ethos. You would be surprised at how quickly your clients sense this sort of joyful way of approaching a business.


You’ll Start to Think More About the Environment


When you make a conscious effort to bring more happiness and positivity into your workplace, you will start to think more about other things that matter. Whether you’re focusing on the mental health of your employees, or you’re approaching your business in a more sustainable manner, this sort of business ethos is bound to be a healthier place to work all round.


Your Brand Will Build a Good Reputation


Consumers can spot a positive brand from a mile away, which can work wonders for your profits and sales. Although it’s not always about the numbers, it can give you a sense of comfort that your hard work to promote positivity at work isn’t going unrecognized. Not only will people want to buy from you as you have strong ethics and excellent attitudes, but top talent will also want to work for you too. Nowadays, people can be more picky about where they choose to work, especially if a certain workplace isn’t offering the right type of support or positive ethos. Building a good brand reputation is possible as long as you are being authentic throughout the process.


You Will Feel Less Stressed


When you’re a business owner, it can be very difficult to
manage stress, especially when you have so much on your plate at a time. However, if you regularly instill a happy and positive ethos into your business workplace, this is going to have an impact on your mood too. It’s not only your clients and employees who deserve to feel happy and positive; you deserve to reap some of the rewards you have created yourself. Instilling this happy business ethos means that you are much likely to adopt this way of thinking for yourself too.


Turning your business into a happy, centered and calm place to be won’t happen overnight, but it is possible when you have the future in mind. When your brand chooses happiness over conflict, stress and upset you will have a happier set of customers and employees altogether. It’s clear to see why your business might improve when you adopt the ethos of happiness, from more passionate employees to a better brand reputation. As you start to implement these culture changes in your workplace, hopefully all of your hard work starts to shine through in multiple ways.

By Julie Starr April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.
By Julie Starr April 20, 2025
Sustainability is no longer a nice-to-have—it’s a business imperative. From shifting customer expectations to regulatory momentum and investor pressure, today’s competitive landscape demands more than short-term cost savings. Companies are being called to demonstrate leadership by embedding sustainable practices across their value chain. For many organizations, this transformation can feel overwhelming. But it doesn’t have to be. Strategic outsourcing can unlock both environmental benefits and operational efficiency—helping your company do more with less while strengthening its sustainability performance. By partnering with service providers who specialize in sustainability, you can streamline operations, reduce environmental impact, and build trust with customers, employees, and investors alike. Below are some key areas where outsourcing can support your sustainability journey. Green Energy Consulting Services Are you wondering how to lower energy consumption without impacting business performance? Green energy consultants specialize in reducing carbon footprints through practical, scalable solutions. These experts analyze your energy usage and identify opportunities like switching to renewables, upgrading to energy-saving systems, or adopting smart technologies. Outsourcing initiatives such as solar panel installation or wind-powered electricity procurement signals your organization’s long-term commitment to environmental leadership. And as with many sustainability investments, the result is not just impact—it’s also efficiency and cost savings. Framed in the right way, these actions can become powerful stories that demonstrate your company's values to customers and stakeholders. Sustainable Supply Chain Management A sustainable supply chain is essential for companies aiming to lead in today’s circular economy. Third-party logistics providers and supply chain consultants can help in auditing your supply chain to uncover inefficiencies, and recommend improvements aligned with eco-conscious goals. By outsourcing this function, you gain access to experts who help embed sustainability into procurement practices—using local materials, reducing waste, and improving freight efficiency. Many providers can also connect you with suppliers that share your environmental standards, enabling a cohesive approach to sustainable sourcing. These supply chain enhancements not only reduce emissions and waste—they also reinforce your brand’s environmental credibility across the stakeholder ecosystem. Eco-Friendly IT and Cloud Computing Running a tech-intensive business? Traditional on-site data centers are energy-intensive. Outsourcing IT infrastructure to green cloud providers can dramatically lower your environmental impact. Cloud vendors who use renewable energy for data storage and server operations offer an efficient alternative to on-premise solutions. They also reduce hardware waste and improve system performance—making them both eco-friendly and future-ready. For organizations prioritizing digital sustainability, this move can be a cornerstone of your environmental strategy—and a strong signal of innovation to your stakeholders. Sustainable Junk Removal Services Sustainable operations include responsible waste management. Outsourcing junk removal to companies that prioritize recycling and charitable donations keeps unnecessary items out of landfills and extends the life cycle of materials. These services allow businesses and individuals to declutter responsibly, supporting both environmental and community well-being. It’s a simple but visible action that can reinforce your sustainability message both internally and externally. Carbon Offsetting Services Not all emissions can be eliminated—but many can be offset. Specialized outsourcing firms help companies calculate, track, and neutralize their carbon emissions through strategic reforestation projects , renewable energy, or community resilience projects. These providers simplify the path to carbon neutrality, enabling your business to meet emissions targets without overwhelming internal resources. When shared transparently, these efforts can build credibility and show stakeholders your commitment to real climate action. Green Building and Facility Services For organizations with a physical footprint, outsourcing to green building service providers supports both environmental and business performance. Whether you're retrofitting with energy-efficient systems, reimagining interior layouts for LEED certification, or upgrading lighting and HVAC, retrofitting to eco-friendly office design supports long-term thinking. Outsourcing this expertise ensures you’re not only meeting today’s expectations—but also building for tomorrow’s workforce and market needs. Outsourced R&D for Sustainable Products Developing greener products doesn’t need to be done in-house. By outsourcing R&D to sustainability-focused experts, your company can bring innovative ideas—like biodegradable packaging or low-impact materials—to market faster. These partnerships inject creativity and specialized knowledge into your product development pipeline, helping you stay ahead of regulatory shifts and consumer demand. More importantly, they support a brand narrative rooted in innovation and responsibility. Conclusion: Aligning Profit with Purpose Sustainability isn’t just about compliance—it’s about competitiveness, resilience, and leadership. Outsourcing to sustainability-minded providers allows your business to focus on core strengths while accelerating progress toward environmental and ESG goals. From energy and IT to supply chain and product development, these partnerships offer a smart path forward—one that balances operational efficiency with lasting impact.  At its best, sustainable outsourcing isn’t a sideline strategy. It’s a meaningful part of how forward-thinking companies align profit with purpose—and demonstrate what’s possible when businesses lead with values.