4 Ways Your Small Business Can Lead In Employee Satisfaction

Julie Starr • January 20, 2023



If you recently started a small business and expanded your team, you may be thinking about how you can keep your new staff feeling their best. In the event that employee satisfaction wasn’t a top priority before, now’s your time to create a healthy work environment. Here are four easy ways to lead in employee satisfaction and make your business one your employees will feel proud to be a part of:

1. Incentives

To combat the mundaneness of the everyday workflow, introduce friendly competition for a small reward to motivate those who need an extra push. Everyone wants to feel that their work is benefiting the greater cause, whether it be from generating sales or efficiently delegating a team. Creating incentives that reward employees for their efforts will keep them engaged and striving to work their hardest.

Looking for incentive ideas? Here are a few ways to reward your staff:

  • Establish an employee recognition program
  • Give out company-branded apparel or items
  • Hold more frequent compensation reviews
  • Offer continued learning or development opportunities

Employee recognition isn’t just for top performers. It’s also important to acknowledge those who’ve been trying their hardest and staying consistent or improving in their work efforts! 

2. Benefits

Growing a team means providing a benefits package employees can feel secure with. Health insurance, paid family leave, and retirement plans are among the many crucial components to creating the perfect package. Adding extra benefits that offer employee perks such as a health and wellness program, can be highly favored by employees. If you don’t feel financially comfortable providing these big-ticket items for your employees just yet, obtaining the sufficient funds to put these in place can help get you in a more comfortable position. Not only are these benefits essential for the well-being of your employees, but they can also be a major attraction for job applicants. 

3. Work-Life Balance

Being a small business allows greater flexibility, which is something many larger corporations can’t offer their employees. With 48% of Americans identifying as being a workaholic , burnout among your team can feel inevitable. Therefore, being adaptable and flexible with your employees can make a lasting impact on the efficiency of your business! 

 

As an employer, promoting work-life balance can seem counterintuitive, but encouraging employees to take a personal day now and then can increase their productivity. Balance doesn’t always have to mean taking a day off, seeing that employees take a lunch break or even a walk around the office can allow them a mental break throughout their day. You may want to also look into how to create a 24 hour schedule depending on your line of work. This way you can avoid one particular employee being overworked and experiencing burnout.

 

To further avoid burnout, making flexible work hours a part of your business model can give employees a more relaxed way to schedule their work week. Having a 9-5 every day can become a tiring routine; working a different 8-hour schedule within business hours could be the change in workflow your employees need!

4. Team Building

If you expand your business and onboard more people to the team, creating team-building activities can be a great way to invite innovation and creativity into the workplace. Collaboration among different departments will ensure everyone understands your company’s goals and offer the opportunity to witness everyone’s contribution. 

Many companies encourage team building through company-wide retreats. Holding one for your employees can help everyone feel comfortable meeting one another without the pressure of missing out on day-to-day work requirements or easing back into in-person work. 

Here are a few events you can host to kickstart team-building traditions:

  • Hire a speaker for a day
  • Rent a park for a company picnic
  • Have an office party to celebrate a big win
  • Create weekly or bi-weekly company meetings 

Not everyone who works for you will be excited to come to work every day, but slowly introducing these practices into your small business will create a culture your  employees will be increasingly excited to work in. This will make you a stronger employer and increase your employee’s satisfaction!

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.