4 Ways Your Small Business Can Lead In Employee Satisfaction

Julie Starr • January 20, 2023



If you recently started a small business and expanded your team, you may be thinking about how you can keep your new staff feeling their best. In the event that employee satisfaction wasn’t a top priority before, now’s your time to create a healthy work environment. Here are four easy ways to lead in employee satisfaction and make your business one your employees will feel proud to be a part of:

1. Incentives

To combat the mundaneness of the everyday workflow, introduce friendly competition for a small reward to motivate those who need an extra push. Everyone wants to feel that their work is benefiting the greater cause, whether it be from generating sales or efficiently delegating a team. Creating incentives that reward employees for their efforts will keep them engaged and striving to work their hardest.

Looking for incentive ideas? Here are a few ways to reward your staff:

  • Establish an employee recognition program
  • Give out company-branded apparel or items
  • Hold more frequent compensation reviews
  • Offer continued learning or development opportunities

Employee recognition isn’t just for top performers. It’s also important to acknowledge those who’ve been trying their hardest and staying consistent or improving in their work efforts! 

2. Benefits

Growing a team means providing a benefits package employees can feel secure with. Health insurance, paid family leave, and retirement plans are among the many crucial components to creating the perfect package. Adding extra benefits that offer employee perks such as a health and wellness program, can be highly favored by employees. If you don’t feel financially comfortable providing these big-ticket items for your employees just yet, obtaining the sufficient funds to put these in place can help get you in a more comfortable position. Not only are these benefits essential for the well-being of your employees, but they can also be a major attraction for job applicants. 

3. Work-Life Balance

Being a small business allows greater flexibility, which is something many larger corporations can’t offer their employees. With 48% of Americans identifying as being a workaholic , burnout among your team can feel inevitable. Therefore, being adaptable and flexible with your employees can make a lasting impact on the efficiency of your business! 

 

As an employer, promoting work-life balance can seem counterintuitive, but encouraging employees to take a personal day now and then can increase their productivity. Balance doesn’t always have to mean taking a day off, seeing that employees take a lunch break or even a walk around the office can allow them a mental break throughout their day. You may want to also look into how to create a 24 hour schedule depending on your line of work. This way you can avoid one particular employee being overworked and experiencing burnout.

 

To further avoid burnout, making flexible work hours a part of your business model can give employees a more relaxed way to schedule their work week. Having a 9-5 every day can become a tiring routine; working a different 8-hour schedule within business hours could be the change in workflow your employees need!

4. Team Building

If you expand your business and onboard more people to the team, creating team-building activities can be a great way to invite innovation and creativity into the workplace. Collaboration among different departments will ensure everyone understands your company’s goals and offer the opportunity to witness everyone’s contribution. 

Many companies encourage team building through company-wide retreats. Holding one for your employees can help everyone feel comfortable meeting one another without the pressure of missing out on day-to-day work requirements or easing back into in-person work. 

Here are a few events you can host to kickstart team-building traditions:

  • Hire a speaker for a day
  • Rent a park for a company picnic
  • Have an office party to celebrate a big win
  • Create weekly or bi-weekly company meetings 

Not everyone who works for you will be excited to come to work every day, but slowly introducing these practices into your small business will create a culture your  employees will be increasingly excited to work in. This will make you a stronger employer and increase your employee’s satisfaction!

5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.