How Can Your Business Be Sure To Build A Better Brand Image

Julie Starr • September 2, 2021



The formula for success in business includes many different elements. However, a strong brand image is more important than most. After all, if you are unable to impress the customers, you will not gain the sales needed to achieve your desired results.

Setting a great first impression will give your brand the perfect foundation to build upon. It opens the door to forming meaningful interactions while also inspiring instant trust. As such, creating a strategy aimed at creating a strong brand image should be deemed essential.

Here are just some of the key features that should appear in that strategy.

 

#1. A Strong Workforce

Human interactions are the key to forming strong business relationships. Crucially, though, the vast majority of client communications will be handled by your employees. As such, making them the brand’s biggest USP should be considered a priority.

It is a process that begins with finding the best candidates for all sales or customer-facing roles . A friendly nature and a positive attitude towards the brand are key traits to consider. Once you have found the right people, you can focus on their sales scripts and selling tools.

Many businesses find that a uniform or dress code is vital too. As long as it ensures that all team members represent the company in the right way, impressing consumers becomes far easier. Without the right workers, the success of other branding elements will be undone.

 

#2. Online Visibility

When thinking about brand image, most business owners jump straight to thoughts of the imagery used. In reality, though, even the best designs and ideas will fail to make an impact if nobody knows of its existence. Visibility brings awareness and increased trust.

Consumers will research brands online, even when dealing with offline challenges. Knowing how to get onto the first page of Google will bring a wealth of rewards. Similarly, a large social media following inspires trust and encourages users to share the brand.

While SEO and search engine rankings are a primary target, you need to know your niche. Getting your brand name seen in the right places is vital. Whether through organic placements or paid services, reaching your demographic is crucial.

 

#3. A Distinct Brand Image

When looking to build a brand, most business owners focus on attractive designs. Logos, shop fronts, color schemes, and web designs can all play a role. In reality, though, it’s not simply a case of building a presentable brand. You must ensure it is a memorable one.

The fact is that most people interact with thousands of brands every month. Most of the interactions are instantly forgotten. Working with a video production company to create powerful visual content that users remember will give you a huge advantage. Embrace it.

Most people need seven touchpoints before converting. The memorable and engaging content that paints your brand in a fun image will give you a far better shot at achieving them. Besides, it’ll enable you to provide far greater insight than a simple poster or leaflet.

 

#4. Green Habits

Customers are now more interested in working with brands that reflect their own views and outlooks on life. This demand has been the driving force behind increased social responsibility from brands. In all sectors and locations. Yours must join the revolution.

Adopting e Making Eco-Friendly Changes to Your Business habits can manifest in many ways. Using better insulation and solar energy are two great options. Teaming up with a greener packaging company will work wonders too. You should also look to reduce your use of plastic and damaging materials.

Unnecessary travel is another cause of added emissions. Finding solutions like shared courier services and partial trucks will have a positive influence. It will impress the customers and employees while removing any personal guilt. perfect.

 

#5. Customer Reviews

Social proof has become an increasingly central ingredient in the recipe for success. Consumers have a greater number of options than ever before but know that all brands will promote themselves as the best. Asking impartial people for advice has become the norm.

The power of recommendation is nothing new, but the approach to finding it has changed. Consumers know that social influencers will only team up with reliable brands. So, your company should be eager to find popular accounts that share a similar audience to yours.

Client testimonials are another key feature to consider. Verified reviews gained through Google, Trustpilot, and other platforms will boost your reputation. The fact that the trustworthy nature will also enhance your SEO presence is merely a bonus.

 

#6. Clear Contact Details

When consumers encounter your brand for the first time, they will look for reasons to avoid using it. While most will accept that mistakes happen, they will not stand for inadequate brand responses. Seeing that you are quick and fair will aid their view of your brand.

All contact details should be clear on the company website, social media channels, and offline settings. Even a small company can use chatbot software and virtual receptionists to stay alert at all times. Crucially, you must show a genuine desire to help in all interactions.

As well as clear contact details, it is advised that you use returns policies, clear delivery details, and policies to your advantage. When you can also prove that their personal data, including payment details, are safe, success is assured.

 

#7. Celebrate Accolades

Nobody has the time to research every brand they use in detail. Even when a consumer plans to analyze shortlisted brands before making a final decision, they need shortcuts to form that list. As a business, then, you must look to prove your value right away.

Your words and branded content help the cause. For the best results, you should showcase awards , association memberships, and other accolades. This shows that you offer a professional service that has previously achieved great things. And can continue to do so.

It’s not arrogance to show pride in your business accomplishments. Not least because it will settle the nerves felt by your prospective leads. While setting a great first impression is only one step en route to success, it is a giant leap to take.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.

Cutting Cost Without Cutting Corners

By Julie Starr • May 20, 2025
No one likes having to tighten their belts, especially when it comes to running a business or managing a big project, but sometimes cutting costs isn’t just a good idea - it’s actually the only way to keep things moving. The tricky part, of course, is doing it without sacrificing quality or ending up with a long list of regrets you’ll be paying for (literally in many cases) later. The thing to remember is that cost-cutting doesn’t have to mean cutting corners, and if you can be a bit creative and rethink how you usually do things, you can reduce your spending and still get great results. With that in mind, keep reading to find out more. Not only does this support your project, but it can support sustainable business initiatives as well. You Don’t Have To Buy Everything One of the most common ways money disappears in business is buying things you don’t need to buy. If you’re in the trade or construction field, you already know how expensive equipment can be, especially when it’s only needed on occasion, which is why it’s crucial to get out of the idea of having to buy everything - there are other ways. Rather than buying every tool, machine, or device upfront, it’s worth thinking about short-term options instead, and that way you don’t have to commit thousands to something you’ll only use once or twice a year. Instead, renting can help bridge the gap between affordability and getting good results, and you’ll still have access to the tools you need. For example, if you’ve got a job coming up that needs specific welding gear but you don’t use it regularly, you’re better off exploring welding equipment rental rather than buying it. You’ll get high-quality, up-to-date equipment, but you avoid the ongoing expense of maintenance, storage, or even depreciation. And when the job is complete, it just goes back with no wasted budget or clutter. Aim For Better Planning Another area where money leaks is in poor planning . The fact is that scheduling and communication are basically very often the difference between staying under budget and going over budget. Over-ordering materials, miscommunication between suppliers, last-minute bookings, and so on all has an impact and the ability to add up and cost significantly more. Spending a bit more upfront in the planning process can save considerable amount of funds later, which is why it’s worth planning projects in phases, double-checking inventory before you place any new orders, and staying as realistic as possible about delivery times. In doing so, you’re not just avoiding waste, you’re keeping the entire project on track, and that’s going to give you much better results and success in the future. Use Tech In Useful Ways We’ve all seen the impressive new software packages with prices to match, but tech doesn’t have to be expensive to work well, and in fact, using a few smart digital tools can save hours of time and lots of paperwork, especially if you’re managing a team or you’ve got multiple projects to juggle all at once. Free or low-cost apps for time tracking, job scheduling, or being able to share communication can help you avoid missed communications and reduce admin hours. And of course, spreadsheets can still work if you like using them, but adding a digital tool to the mix could be just what you need to reduce confusion, mistakes, and having to repeat work. Invest Where It Counts Saving money doesn’t mean always choosing the least expensive option or not buying something when you really do need it. Sometimes, saving money just means choosing the best value item over time, and factoring in sustainable concepts taht support the project and business case. Be mindful and invest in the right things. You’ll want to fund equipment and purchases that support safety and the items that your team use every day that support the business. Cutting corners on essentials might save you money at the start, but it usually just creates more problems later on, and it’s just not worth the risk. Invest wisely.