How Company Ethics Affects Employee Retention

Julie Starr • August 3, 2022



In recent years, ethics has become a much more important factor when it comes to building a successful company. Having good moral principles can not only help you to win over business by making customers feel better about their purchase, but it can also affect the pride that employees have in their work and the faith they have in your company. 

All in all, this can impact how many of your employees stay and how many leave. By practicing good ethics, you may find that you’re able to encourage more employees to stay loyal. Below are just a few examples of company ethics and how they can impact employee retention. 

Honesty and transparency

Employees want to work for an honest company – both to its employees and customers. If employees are constantly expected to lie or not mention certain things, it will affect their morale. Try to encourage honesty and transparency where possible. If certain practices are being covered up due to being immoral or illegal, it’s probably a sign that you should abandon these practices – they may eventually come to light if you’re not careful (and it could be an ex-employee that reveals them). 

Environmental awareness

All businesses should be doing their part to reduce environmental damage. This is important not just for saving the planet but for saving your workforce. A recent study found that 1 in 5 employees were considering leaving their job due to lack of green practices . Just what are some of the big ways in which businesses can become more eco-friendly? Using less paper, recycling, reducing energy consumption, and reducing plastic are all ways in which businesses can become more eco-friendly. Raising money for environmental causes can be another great way to become greener by actively fighting climate change. 

Data protection

It’s important that you’re protecting the data of both employees and customers. A data breach or leak could result in sensitive information becoming compromised. As a company, it is your duty to keep all data secure. Employees and customers should also have the right to withhold data or information providing that it’s not necessary to pay for your product or work for your company. If you’re not sure whether you’re protecting your data adequately enough, it could be worth talking to an expert for advice. 

Diversity and inclusion

It’s also important that your workplace supports diversity and inclusion. This involves hiring employees from a range of different backgrounds and actively supporting those with special requirements (such as providing disabled-friendly access to customers and employees with disabilities). A recent study found that 81% of workers would quit due to poor diversity practices at work . Make sure that you are not discriminating against any groups by not hiring them, offering poor pay or not making accessibility changes to your workplace. 

Treatment of workers

The biggest ethical concern that can affect employee retention is the treatment of workers. If employees feel that they are not being paid enough, not given any benefits or not being kept safe (i.e. poor health and safety practices), they will leave. Make sure that you are looking after your workers. It is also important to make sure that your suppliers are being fairly treated too – many employees will not feel good about working for a company that outsources unfair labor.

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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