How Green Influencers Could Help Your Company Deliver Profits

Julie Starr • June 28, 2022



The term “green marketing” is becoming common parlance in the US and around the world. Companies are looking for ways to brand themselves as more sustainable and ecologically friendly. 

However, they’re having a bit of a tough time pulling it off. Customers almost universally view corporations as harmful to the environment, only looking to make profits.

What’s more, consumers are becoming very sophisticated. They’re now well aware of tactics such as “greenwashing”, where a company pretends to care about the environment but doesn’t in reality. 

The solution to this, for many, is to outsource the task. Companies should be directing their ESG marketing efforts via trusted third parties, such as green influencers, not relying on purely in-house solutions. 

As digital marketing expert Joey Armstrong points out, influencers are incredibly valuable in marketing. When influencers speak to your audience, it feels more like a peer relationship, not a top-down message. It’s incredibly effective for communicating with people on a personal level. 

The trick here is to make your influencer efforts greener. If you can partner with a person or organization known for their environmental credentials, that will immediately raise your brand profile. You’ll become a respected leader in the space, instead of fighting an uphill battle, trying to win trust.

Once you have a green influencer on your team, they can help you in numerous ways. These include:

Helping You Educate Your Customers

Green influencers are highly effective at helping you educate your customers on what you do and why you deserve your green credentials. They have a unique way of communicating with your audience that it can be hard for internal teams to emulate. 

Improving Product Innovation

In some cases, green influencers can help you innovate and improve your existing products. They may have helpful suggestions that enable you to get more out of them. They may also suggest ideas that help you better appeal to your audience. 

Unique Product Positioning

Relatively few companies have cottoned onto the idea of using green influencers. Therefore, it can be a source of competitive advantage. If you have someone with proven and trusted environmental credentials on your side, then your audience is much more likely to take you seriously. Otherwise, why would they work with you?

Become A Market Leader

Green influencers can also help you become a market leader. If customers see that you take environmental issues seriously, they are much more likely to shop with you than your rivals. In fact, if you can become the benchmark in your industry and force everyone else to follow you, you can build your brand tremendously. 

Engage Customers More

Lack of engagement is a challenge for many businesses. Products are often uninspiring, and consumers really aren’t very interested in them. However, once you throw environmental concerns into the mix, everything changes. While the things you sell might not be particularly interesting, the message behind them is. If you can make everything interesting, then that’s even better. 

So there you have it: some of the ways green influencers can help you build a better brand. 

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.

Smart Sensors, Smarter Supply Chains: Enhancing Traceability in Food & Beverage

By Julie Starr • June 20, 2025
In today’s competitive food and beverage (F&B) landscape, traceability is no longer a compliance checkbox—it’s a differentiator. The ability to track every step of a product’s journey, from origin to shelf, is vital for regulatory accuracy and to ensure brand integrity, supply chain agility, and consumer trust. Add smart sensors to the mix: the quiet, tireless observers revolutionizing supply chain intelligence. Traceability Has a Data Problem Despite digitization across many F&B operations, most traceability systems still rely on fragmented or manual data inputs. Batch numbers, barcodes, and handwritten logs often stand between a supplier and clarity when things go wrong. This approach struggles with latency and scale. When contamination or delays occur, root cause analysis is slow, costly, and damaging. Smart sensors shift this paradigm by embedding real-time, contextual intelligence into every stage of the supply chain . Whether monitoring humidity in transit or recording fill-level precision in bottling plants, they remove the guesswork by turning physical conditions into structured, time-stamped data. From Passive Monitoring to Active Optimization Sensors used to be reactive tools, alerting operators to anomalies. But smart sensors now play a proactive role in process control. They measure, and they interpret. For example, temperature sensors embedded in cold chain logistics can dynamically adjust cooling systems or flag threshold breaches before spoilage occurs. These advancements reduce waste and loss at a systemic level. In a production facility, smart sensors integrated with PLCs can enforce recipe compliance, verify clean-in-place processes, and detect micro-stoppages in real-time. This enables operations to pivot faster and isolate inefficiencies before they cascade downstream. Trust is Built on Transparency Consumers are paying more attention to what they eat and drink. They’re looking beyond labels, expecting visibility into how ingredients are sourced, processed, and handled. Smart sensors make this level of transparency achievable —without burdening manufacturers with excessive manual oversight. By capturing metadata throughout production and distribution, these sensors create a digital footprint that’s tamper-resistant and instantly accessible. When this data is integrated with a central platform, brands can respond confidently to audits, recalls, and quality assurance challenges with a level of precision that would be impossible through legacy systems. Intelligence Without Infrastructure Overhaul One common misconception is that adding smart sensors requires a top-down reinvention of supply chain infrastructure. In reality, companies can deploy edge sensors in a modular, scalable way. Many modern solutions offer plug-and-play functionality, allowing for fast integration with existing machinery and MES systems. This is where suppliers like alps-machine.com are reshaping expectations. Rather than pushing proprietary ecosystems, they design sensor-ready equipment with interoperability in mind. This future-proofs investment and keeps businesses nimble in the face of regulatory or market shifts. Designing for Data Longevity Sensors are only as powerful as the context they capture. A smart implementation ensures the data collected can be standardized, stored securely, and accessed meaningfully across departments. This means moving beyond local dashboards toward centralized, queryable datasets that inform everything from supplier contracts to marketing claims. As AI and predictive analytics become more accessible, these data-rich environments will unlock new capabilities—such as predicting demand spikes based on real-time freshness indicators or adjusting production schedules dynamically based on in-transit sensor feedback. Final Thoughts: Smarter Isn’t Optional Traceability isn’t solved by more paperwork—it’s solved by embedded intelligence. Smart sensors don’t just help businesses know what happened; they help prevent the wrong things from happening at all. For companies in the food and beverage sector, adopting smart sensors is less about chasing innovation and more about enabling resilience, speed, and confidence in every decision.