How Technology can Support Sustainability

Julie Starr • January 17, 2022

Nowadays, the word on everyone’s lips is sustainability, which goes for businesses and households as people look for ways to protect the environment in the long term without sacrificing productivity, convenience, or comfort. Once again, technology may have an answer.

Integrated Technology

Integrated technologies are becoming more and more commonplace; one stand-out example in the Internet of Things that creates an integrated home or office environment, for example. Physical objects such as kitchen appliances, vehicles, and fitness devices are interconnected.

So how does this help sustainability practices ? For one thing, it helps to cut down on energy wastage; if you can program all of your devices and appliances to switch on and off at the right times, you reduce your impact on the planet without sacrificing any of your overall convenience.

Energy Storage

Many of the sustainability issues that we face come down to energy. We need energy for the world to operate, but how we create and store the energy is a point of contention. Fossil fuels, the energy that once drove the economy to new heights, is no longer viable or responsible.

The only way forward is to develop alternative energy solutions such as solar and wind power, but while this is sustainable to produce, it is also difficult to store in conventional batteries. That’s why new batteries are being developed, like the Tesla Powerwall, a viable option.

Data Analytics

If you can monitor and track information about the way customers respond and behave when interacting with your company, it’s possible to generate insights and create projections that allow a business to optimize its performance. This is the task of data analytics and digital charts.

Software for Process Behavior Charts is one way of doing this; with PBCharts, you can make your business processes simpler and more streamlined simply by measuring the nature of certain metrics and variations and adapting your business to perform more sustainably in the future.

Food Technology

It is not just fossil fuels from industry the contribute to the greenhouse gas effect; human food consumption is responsible for around 14.5% of emissions. By lowering food emissions from humans, we can reduce the planet’s carbon footprint and create a more ethical diet for people.

One of the best ways of doing this is to cancel meat from your diet and choose a plant-based diet instead. While this is realistic for some people, it is not for others; many people refuse to give up on meat. However, there is an alternative as technology develops non-animal meat.

Alternative Energy

In the last five years, solar panels have become more efficient and affordable than ever before. Solar panels are no longer just for industries ; they are a viable option for households as well backed by government incentives and the possibility of selling excess power back to the grid.

As with battery technology, solar cells are becoming better and cheaper, which is good news for government climate targets. It’s not realistic to supply your home partly or completely with power from solar panels, and while they might have higher upfront costs, they are cheap long term.

< Older Post

Newer Post >

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.