How Technology can Support Sustainability

Julie Starr • January 17, 2022



Nowadays, the word on everyone’s lips is sustainability, which goes for businesses and households as people look for ways to protect the environment in the long term without sacrificing productivity, convenience, or comfort. Once again, technology may have an answer. 

Integrated Technology 

Integrated technologies are becoming more and more commonplace; one stand-out example in the Internet of Things that creates an integrated home or office environment, for example. Physical objects such as kitchen appliances, vehicles, and fitness devices are interconnected. 

So how does this help sustainability practices ? For one thing, it helps to cut down on energy wastage; if you can program all of your devices and appliances to switch on and off at the right times, you reduce your impact on the planet without sacrificing any of your overall convenience. 

Energy Storage

Many of the sustainability issues that we face come down to energy. We need energy for the world to operate, but how we create and store the energy is a point of contention. Fossil fuels, the energy that once drove the economy to new heights, is no longer viable or responsible. 

The only way forward is to develop alternative energy solutions such as solar and wind power, but while this is sustainable to produce, it is also difficult to store in conventional batteries. That’s why new batteries are being developed, like the Tesla Powerwall, a viable option. 

Data Analytics 

If you can monitor and track information about the way customers respond and behave when interacting with your company, it’s possible to generate insights and create projections that allow a business to optimize its performance. This is the task of data analytics and digital charts. 

Software for Process Behavior Charts is one way of doing this; with PBCharts, you can make your business processes simpler and more streamlined simply by measuring the nature of certain metrics and variations and adapting your business to perform more sustainably in the future. 

Food Technology 

It is not just fossil fuels from industry the contribute to the greenhouse gas effect; human food consumption is responsible for around 14.5% of emissions. By lowering food emissions from humans, we can reduce the planet’s carbon footprint and create a more ethical diet for people. 

One of the best ways of doing this is to cancel meat from your diet and choose a plant-based diet instead. While this is realistic for some people, it is not for others; many people refuse to give up on meat. However, there is an alternative as technology develops non-animal meat.  

Alternative Energy 

In the last five years, solar panels have become more efficient and affordable than ever before. Solar panels are no longer just for industries ; they are a viable option for households as well backed by government incentives and the possibility of selling excess power back to the grid. 

As with battery technology, solar cells are becoming better and cheaper, which is good news for government climate targets. It’s not realistic to supply your home partly or completely with power from solar panels, and while they might have higher upfront costs, they are cheap long term. 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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