How Technology can Support Sustainability

Julie Starr • January 17, 2022



Nowadays, the word on everyone’s lips is sustainability, which goes for businesses and households as people look for ways to protect the environment in the long term without sacrificing productivity, convenience, or comfort. Once again, technology may have an answer. 

Integrated Technology 

Integrated technologies are becoming more and more commonplace; one stand-out example in the Internet of Things that creates an integrated home or office environment, for example. Physical objects such as kitchen appliances, vehicles, and fitness devices are interconnected. 

So how does this help sustainability practices ? For one thing, it helps to cut down on energy wastage; if you can program all of your devices and appliances to switch on and off at the right times, you reduce your impact on the planet without sacrificing any of your overall convenience. 

Energy Storage

Many of the sustainability issues that we face come down to energy. We need energy for the world to operate, but how we create and store the energy is a point of contention. Fossil fuels, the energy that once drove the economy to new heights, is no longer viable or responsible. 

The only way forward is to develop alternative energy solutions such as solar and wind power, but while this is sustainable to produce, it is also difficult to store in conventional batteries. That’s why new batteries are being developed, like the Tesla Powerwall, a viable option. 

Data Analytics 

If you can monitor and track information about the way customers respond and behave when interacting with your company, it’s possible to generate insights and create projections that allow a business to optimize its performance. This is the task of data analytics and digital charts. 

Software for Process Behavior Charts is one way of doing this; with PBCharts, you can make your business processes simpler and more streamlined simply by measuring the nature of certain metrics and variations and adapting your business to perform more sustainably in the future. 

Food Technology 

It is not just fossil fuels from industry the contribute to the greenhouse gas effect; human food consumption is responsible for around 14.5% of emissions. By lowering food emissions from humans, we can reduce the planet’s carbon footprint and create a more ethical diet for people. 

One of the best ways of doing this is to cancel meat from your diet and choose a plant-based diet instead. While this is realistic for some people, it is not for others; many people refuse to give up on meat. However, there is an alternative as technology develops non-animal meat.  

Alternative Energy 

In the last five years, solar panels have become more efficient and affordable than ever before. Solar panels are no longer just for industries ; they are a viable option for households as well backed by government incentives and the possibility of selling excess power back to the grid. 

As with battery technology, solar cells are becoming better and cheaper, which is good news for government climate targets. It’s not realistic to supply your home partly or completely with power from solar panels, and while they might have higher upfront costs, they are cheap long term. 

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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