Making Your New Business a Success

Julie Starr • January 18, 2022



Over the past couple of years, more and more startups have started popping up. This is completely understandable. Increasing numbers of people are looking to take the reins on their careers and start their own business as a direct result of the coronavirus and Covid-19 pandemic. As the virus has spread around the world over the past two years, many have lost jobs through company collapse, redundancy and incompatible working situations. Many have decided that they want to run their own business, where they can sell what they want, work with who they want and be aware of what’s going on at all times. Of course, running a business is easier said than done and you’re going to have to put a lot of work in to keep your company afloat and generate profits – if you’re going down this path. Here are a few suggestions that should help you along the way!

Know What You’re Selling

The first step of creating a successful business is to create an appealing product or service that has selling potential. It may sound simple and obvious, but you need to know what you’re selling to bring it to life and to market it well. All too many businesses jump the gun and head into the marketplace with a vague idea that they haven’t thought or checked over thoroughly enough. Start by considering your product. Then carry out market research. This will give you an idea of who is interested in your product or service, what they think of it, what they think can be improved and how they want it to be sold to them. This is also a good time to test out ideas regarding pricing, ensuring that what you’re offering is realistic, affordable and – most importantly – profitable .

Know What You Need to Achieve Your Goals

You also need to know what you need to achieve your goals. Different businesses have different needs and will need to invest in different areas. If you’re selling services, you’re going to need staff on board to provide these services on a large scale. If you’re selling products, you need to know what raw materials you’ll need, what manufacturing processes you’ll need to engage in or outsource, and more. If you’re heading into the farming industry, you might need heavy vehicles and machinery. If you’re heading into the healthcare sector, you might need a dynatron 25 series . If you’re selling homemade cakes, you may need a professional mixer to make life easier for yourself. Whatever you need, make sure you note everything down. Remember to include business sustainability in your planning. This will allow you to figure out initial purchase costs, running costs, staffing costs, as well as, supporting the environment through sound business practices.

Constantly Innovate

Many businesses experience success as they first start out, but notice that sales taper off as time goes by. This is often because they have grown stagnant. They’re offering the same products that their target demographic has already purchased and haven’t brought anything new to the table since. It’s important that you’re constantly innovating and working to provide your customers with new products or services that meet their needs as time goes on. Market research and experience can help with this.

Hire Staff

At the start of a business’ journey, the owner tends to take the bulk of the work on their own two shoulders, occasionally outsourcing tasks that they cannot complete themselves. However, as time goes on, as your products begin to sell and as workload increases, you are going to have to hire staff to keep business operations ticking over. This will ensure that all work is being completed, customers are being answered, orders are being shipped and received and everyone is kept happy. Of course, hiring a team can be daunting at first, but they will prove to be the backbone of your business once they’re settled in and used to their roles. Many small businesses find that using a recruitment agency makes this entire process easier and more straightforward. This way, you simply have a consultation, explain what kind of candidates you’re looking for and the recruitment company will find them for you. Then, it’s just up to you to conduct interviews and make a decision regarding the best fit for the role!

These are just a few suggestions that should help you to settle on an area of focus for your business’ improvement. Different ones will work for different businesses, but hopefully, at least one will tick your boxes and get your journey started out in the right direction!

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.