How To Create More Sustainable Marketing Tools For Your Business

Julie Starr • May 26, 2020



Marketing is an essential element of any business. Whatever industry you work in, you need to be able to promote your products and services to your customers. 

But does marketing need to come at the expense of sustainability?

In a business that is trying to consider the sustainability of every one of its actions, how do you ensure your marketing efforts are as sustainable as possible?

Here’s how you can create more sustainable marketing tools for your business

 

Make Use Of Recycled Materials

It can be hard for businesses to exist in modern-day without producing anything. While much of your marketing can be done online, your offline marketing will involve paper. 

Create designs for flyers online and use a brochure template . Once you have the perfect design, find locally sourced sustainable supplies of recycled paper from paper recycling companies.  

By taking control of the printing process, you will have a better understanding of where your paper has come from. 

The same logic should be applied to all of your packaging design. 

 

Use Green Servers For Your Website

Every time someone opens a web page, it burns 6 grams of C02 . This may not sound a lot, but think about how many web pages you open in a day and consider how many people on this planet are doing the same. 

Internet usage accounts for 2% of all carbon emissions. With that in mind, it is essential that you consider this when carrying out your web marketing. 

Much of the environmental impact associated with this figure will come from the power it takes to run the hosting sites on which websites live. 

Find a web host for your website that only use carbon-neutral renewable sources to run their servers. 

You may need to shop around and dig deep into the way each web host operates; however, there are several green hosting companies out there that can help you lower your carbon footprint in this way. 

 

Focus On Education 

Whether your business is marketing based on its green credentials and you have a product that is designed to be environmentally friendly, or, you just want to your bit for the future of the planet, there is always room for education in your marketing. 

Point out when you are making a conscious effort to employ sustainability within your marketing. If others see you using this, it will have a two-fold benefit. Firstly, it may influence other brands to follow suit and join you on their sustainability journey, and secondly, it will give you credibility with your customers. 

If you can educate others while selling your products at no extra cost, then why would you not?

 

Use Your Green Credentials To Make The Sale

Many companies will market based on sustainability . If your products purposely shun animal testing, are ethically sourced, or are made of sustainable or recycled elements, then these are powerful sales tools in themselves. 

Make use of your green credentials, and you will appeal to a wider, more environmentally conscious customer base.

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By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.