Sustainable Investing: What is It, Exactly?

Julie Starr • May 26, 2020



A growing number of investors focus on sustainable organizations and eco-friendly projects. You may have heard about sustainable investing but aren’t sure quite what it means. If so, these details can help you.

Defining Sustainable Investing

Building wealth through sustainable investing involves putting your investment in the future. Essentially, as an investor, you are putting your money toward companies that dedicate themselves toward challenges that impact the world’s future.

By investing in this way, your money can go toward helping future generations and creating a better world for those who are here now too. It’s also a smart investment given that caring for the future is never going to go out of style.

By taking this approach, you have a bigger purpose than only profit. You consider social, environmental, and governance (ESG) insights with traditional processes to create outcomes over the long-term.

Deciding Where, When, and How to Invest

Whether you are a new or more experienced investor, making decisions about investment strategies can feel overwhelming. To help make the process easier, tap into online resources for investors and landlords . Look for resources that update often so you always get the latest information to reflect the current landscape.  You could look at the latest indices trading options, for example.

Sustainable Investing: Three Main Considerations

For your long-term investment outcome to be positive, you as the sustainable investor will consider:

Environmental

Climate risks and clean energy are key considerations here.

Social

Human rights and cybersecurity are two examples.

Governance

Business ethics and, at the opposite end, corruption, are among the ones to consider.

Putting Value on Sustainable Investing Assets

The 2018 Global Sustainable Investment Review found the value of sustainable investing assets is growing worldwide and has been since 2016. Europe has the highest concentration of this type of asset globally, totaling 14.1 trillion.

That same report identified the US as the second biggest region based on its value on sustainable investing assets. The assets went from $8.7 trillion in the beginning of 2016 to $12 trillion just two years later.

Japan’s numbers also increased significantly, quadrupling from 2016 to 2018. That makes Japan the third largest sustainable investing center, on the heels of Europe and the US.

While sustainable investments are not new, the popularity of them is a recent trend. Many investors are starting to realize the benefits of investing for impact.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.