Sustainable Investing: What is It, Exactly?

Julie Starr • May 26, 2020



A growing number of investors focus on sustainable organizations and eco-friendly projects. You may have heard about sustainable investing but aren’t sure quite what it means. If so, these details can help you.

Defining Sustainable Investing

Building wealth through sustainable investing involves putting your investment in the future. Essentially, as an investor, you are putting your money toward companies that dedicate themselves toward challenges that impact the world’s future.

By investing in this way, your money can go toward helping future generations and creating a better world for those who are here now too. It’s also a smart investment given that caring for the future is never going to go out of style.

By taking this approach, you have a bigger purpose than only profit. You consider social, environmental, and governance (ESG) insights with traditional processes to create outcomes over the long-term.

Deciding Where, When, and How to Invest

Whether you are a new or more experienced investor, making decisions about investment strategies can feel overwhelming. To help make the process easier, tap into online resources for investors and landlords . Look for resources that update often so you always get the latest information to reflect the current landscape.  You could look at the latest indices trading options, for example.

Sustainable Investing: Three Main Considerations

For your long-term investment outcome to be positive, you as the sustainable investor will consider:

Environmental

Climate risks and clean energy are key considerations here.

Social

Human rights and cybersecurity are two examples.

Governance

Business ethics and, at the opposite end, corruption, are among the ones to consider.

Putting Value on Sustainable Investing Assets

The 2018 Global Sustainable Investment Review found the value of sustainable investing assets is growing worldwide and has been since 2016. Europe has the highest concentration of this type of asset globally, totaling 14.1 trillion.

That same report identified the US as the second biggest region based on its value on sustainable investing assets. The assets went from $8.7 trillion in the beginning of 2016 to $12 trillion just two years later.

Japan’s numbers also increased significantly, quadrupling from 2016 to 2018. That makes Japan the third largest sustainable investing center, on the heels of Europe and the US.

While sustainable investments are not new, the popularity of them is a recent trend. Many investors are starting to realize the benefits of investing for impact.

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Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.