How To Create & Promote A Company Culture That Cares

Julie Starr • November 17, 2020



The world is a better place when companies like the one you run cares about the environment, people, and improving the world as a whole. It’s up to you as the leader and boss to create and promote a company culture that cares and is willing to step up and make positive and impactful changes.

It’s not enough to sit back and watch others take forward action. Customers and employees want to know that the business they’re purchasing from or working for is committed to improving the way everyone works and lives. It’s time to step up and prove with your actions that you’re a company culture that cares and is committed to the cause.

Set Your Vision & Mission

Create and promote a company culture that cares by making it part of your vision and mission. Write down and record specifics about what you believe in and stand for and share it with others. It starts by setting the right tone and expectations at your workplace. It’ll become a part of all you do and the decisions you make so that you’re always working toward making the world and Earth a better place for all to reside. You need this messaging and these ground rules in place so that you stay true to them throughout the years and they are the foundation for all you do at your workplace.

Attract Top Talent

When you create a company that cares, you can use it as a recruiting tactic to attract top talent. Hire the best and the brightest and ensure they believe in what you’re doing so they stick around for the long-term. Employees want to work for businesses that care about the environment and giving back to others. They’ll see you’re serious about it when it’s part of your vision and mission, and you’re taking actions that support your promise. You’ll be able to count on your staff to help you follow through with your initiatives and come up with new ways and ideas for showing that you care.

Connect with Customers

When you’re a company that cares, you’ll have proof to show your customers so that you can please them. Use PPC agency Robben Media to run ad campaigns that talk about all you’re doing to give back and how you’re helping to improve the environment based on the decisions you make and how you run your business. You can run relevant contests and social media campaigns to get consumers excited about your causes and what you’re doing. Get the word out and spread the messages you have about caring about people, the world, and making improvements that will positively impact future generations and workers.

Get Out in the Community

Create and promote a company culture that cares by getting more involved in the community . Sponsor or host events and introduce yourselves and talk about your mission and vision to those you meet. Donate to charities and causes that you believe in and support your goal of making the world a better place for all. Show those in your local area that you’re a business they can get behind and should be proud to associate with by taking action to improve your community and help those around you.

Focus on Sustainability

Go green at your workplace and focus on sustainability to show that you’re a company that cares. Lead by example, and other companies may follow your lead and want to help too. Create a culture where everyone at your business is working together to recycle and use less energy and reduce your office carbon footprint . You can also order food from local farmers or restaurants for events and purchase equipment that won’t harm the environment. Organize a committee of employees who can ensure everyone is following through with positive actions in the workplace and helping you to be greener and implement sustainability practices.

Reward Your Employees & Customers

Your workplace will be a happier and healthier environment when you reward your employees and customers. Make it about them instead of you to show that you want to come together for the greater good. Create and promote a company culture that cares by showing your appreciation and gratitude to those who’ve supported you and your business along the way. Offer attractive benefits to your employees and give your customers a call to say thanks. Focus on getting everyone who you work with and encounter to see your business in a positive light by holding true to your promises and ensuring they’re satisfied with your leadership and management style.

Make Time to Give Back

You may also want to consider volunteering your time to create and promote a company culture that cares. Many people are in need, especially around the holiday season. Therefore, be willing to take days and time off work to gather your employees and contribute your time to a charity or cause that is meaningful to all of you. You may also want to get involved in local events that support a sustainable and green lifestyle and business environment. You can meet new people, share ideas, and work together to improve the community for everyone. People will see that you care when you not only say you want to help, but then you put in the time and effort to give back and support those in need.

Celebrate Successes

Your company will be a much happier and healthier place to work when you create a positive vibe and atmosphere. You can ensure this holds true by celebrating your successes and calling people out for all their hard work. Take the time to thank those who perform well and show you care by throwing a celebratory lunch or giving people some time off work to enjoy as they choose. Promote teamwork and come together as a group to share in each other’s successes and support those around you. Write press releases about all you’re accomplishing and doing so that the public and consumers are aware and understand and can get behind your mission too.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.

How Outsourcing Services Can Help Your Business Advance Sustainability Goals

By Julie Starr • April 20, 2025
Sustainability is no longer a nice-to-have—it’s a business imperative. From shifting customer expectations to regulatory momentum and investor pressure, today’s competitive landscape demands more than short-term cost savings. Companies are being called to demonstrate leadership by embedding sustainable practices across their value chain. For many organizations, this transformation can feel overwhelming. But it doesn’t have to be. Strategic outsourcing can unlock both environmental benefits and operational efficiency—helping your company do more with less while strengthening its sustainability performance. By partnering with service providers who specialize in sustainability, you can streamline operations, reduce environmental impact, and build trust with customers, employees, and investors alike. Below are some key areas where outsourcing can support your sustainability journey. Green Energy Consulting Services Are you wondering how to lower energy consumption without impacting business performance? Green energy consultants specialize in reducing carbon footprints through practical, scalable solutions. These experts analyze your energy usage and identify opportunities like switching to renewables, upgrading to energy-saving systems, or adopting smart technologies. Outsourcing initiatives such as solar panel installation or wind-powered electricity procurement signals your organization’s long-term commitment to environmental leadership. And as with many sustainability investments, the result is not just impact—it’s also efficiency and cost savings. Framed in the right way, these actions can become powerful stories that demonstrate your company's values to customers and stakeholders. Sustainable Supply Chain Management A sustainable supply chain is essential for companies aiming to lead in today’s circular economy. Third-party logistics providers and supply chain consultants can help in auditing your supply chain to uncover inefficiencies, and recommend improvements aligned with eco-conscious goals. By outsourcing this function, you gain access to experts who help embed sustainability into procurement practices—using local materials, reducing waste, and improving freight efficiency. Many providers can also connect you with suppliers that share your environmental standards, enabling a cohesive approach to sustainable sourcing. These supply chain enhancements not only reduce emissions and waste—they also reinforce your brand’s environmental credibility across the stakeholder ecosystem. Eco-Friendly IT and Cloud Computing Running a tech-intensive business? Traditional on-site data centers are energy-intensive. Outsourcing IT infrastructure to green cloud providers can dramatically lower your environmental impact. Cloud vendors who use renewable energy for data storage and server operations offer an efficient alternative to on-premise solutions. They also reduce hardware waste and improve system performance—making them both eco-friendly and future-ready. For organizations prioritizing digital sustainability, this move can be a cornerstone of your environmental strategy—and a strong signal of innovation to your stakeholders. Sustainable Junk Removal Services Sustainable operations include responsible waste management. Outsourcing junk removal to companies that prioritize recycling and charitable donations keeps unnecessary items out of landfills and extends the life cycle of materials. These services allow businesses and individuals to declutter responsibly, supporting both environmental and community well-being. It’s a simple but visible action that can reinforce your sustainability message both internally and externally. Carbon Offsetting Services Not all emissions can be eliminated—but many can be offset. Specialized outsourcing firms help companies calculate, track, and neutralize their carbon emissions through strategic reforestation projects , renewable energy, or community resilience projects. These providers simplify the path to carbon neutrality, enabling your business to meet emissions targets without overwhelming internal resources. When shared transparently, these efforts can build credibility and show stakeholders your commitment to real climate action. Green Building and Facility Services For organizations with a physical footprint, outsourcing to green building service providers supports both environmental and business performance. Whether you're retrofitting with energy-efficient systems, reimagining interior layouts for LEED certification, or upgrading lighting and HVAC, retrofitting to eco-friendly office design supports long-term thinking. Outsourcing this expertise ensures you’re not only meeting today’s expectations—but also building for tomorrow’s workforce and market needs. Outsourced R&D for Sustainable Products Developing greener products doesn’t need to be done in-house. By outsourcing R&D to sustainability-focused experts, your company can bring innovative ideas—like biodegradable packaging or low-impact materials—to market faster. These partnerships inject creativity and specialized knowledge into your product development pipeline, helping you stay ahead of regulatory shifts and consumer demand. More importantly, they support a brand narrative rooted in innovation and responsibility. Conclusion: Aligning Profit with Purpose Sustainability isn’t just about compliance—it’s about competitiveness, resilience, and leadership. Outsourcing to sustainability-minded providers allows your business to focus on core strengths while accelerating progress toward environmental and ESG goals. From energy and IT to supply chain and product development, these partnerships offer a smart path forward—one that balances operational efficiency with lasting impact.  At its best, sustainable outsourcing isn’t a sideline strategy. It’s a meaningful part of how forward-thinking companies align profit with purpose—and demonstrate what’s possible when businesses lead with values.