How To Create & Promote A Company Culture That Cares

Julie Starr • November 17, 2020

The world is a better place when companies like the one you run cares about the environment, people, and improving the world as a whole. It’s up to you as the leader and boss to create and promote a company culture that cares and is willing to step up and make positive and impactful changes.

It’s not enough to sit back and watch others take forward action. Customers and employees want to know that the business they’re purchasing from or working for is committed to improving the way everyone works and lives. It’s time to step up and prove with your actions that you’re a company culture that cares and is committed to the cause.

Set Your Vision & Mission

Create and promote a company culture that cares by making it part of your vision and mission. Write down and record specifics about what you believe in and stand for and share it with others. It starts by setting the right tone and expectations at your workplace. It’ll become a part of all you do and the decisions you make so that you’re always working toward making the world and Earth a better place for all to reside. You need this messaging and these ground rules in place so that you stay true to them throughout the years and they are the foundation for all you do at your workplace.

Attract Top Talent

When you create a company that cares, you can use it as a recruiting tactic to attract top talent. Hire the best and the brightest and ensure they believe in what you’re doing so they stick around for the long-term. Employees want to work for businesses that care about the environment and giving back to others. They’ll see you’re serious about it when it’s part of your vision and mission, and you’re taking actions that support your promise. You’ll be able to count on your staff to help you follow through with your initiatives and come up with new ways and ideas for showing that you care.

Connect with Customers

When you’re a company that cares, you’ll have proof to show your customers so that you can please them. Use PPC agency Robben Media to run ad campaigns that talk about all you’re doing to give back and how you’re helping to improve the environment based on the decisions you make and how you run your business. You can run relevant contests and social media campaigns to get consumers excited about your causes and what you’re doing. Get the word out and spread the messages you have about caring about people, the world, and making improvements that will positively impact future generations and workers.

Get Out in the Community

Create and promote a company culture that cares by getting more involved in the community . Sponsor or host events and introduce yourselves and talk about your mission and vision to those you meet. Donate to charities and causes that you believe in and support your goal of making the world a better place for all. Show those in your local area that you’re a business they can get behind and should be proud to associate with by taking action to improve your community and help those around you.

Focus on Sustainability

Go green at your workplace and focus on sustainability to show that you’re a company that cares. Lead by example, and other companies may follow your lead and want to help too. Create a culture where everyone at your business is working together to recycle and use less energy and reduce your office carbon footprint . You can also order food from local farmers or restaurants for events and purchase equipment that won’t harm the environment. Organize a committee of employees who can ensure everyone is following through with positive actions in the workplace and helping you to be greener and implement sustainability practices.

Reward Your Employees & Customers

Your workplace will be a happier and healthier environment when you reward your employees and customers. Make it about them instead of you to show that you want to come together for the greater good. Create and promote a company culture that cares by showing your appreciation and gratitude to those who’ve supported you and your business along the way. Offer attractive benefits to your employees and give your customers a call to say thanks. Focus on getting everyone who you work with and encounter to see your business in a positive light by holding true to your promises and ensuring they’re satisfied with your leadership and management style.

Make Time to Give Back

You may also want to consider volunteering your time to create and promote a company culture that cares. Many people are in need, especially around the holiday season. Therefore, be willing to take days and time off work to gather your employees and contribute your time to a charity or cause that is meaningful to all of you. You may also want to get involved in local events that support a sustainable and green lifestyle and business environment. You can meet new people, share ideas, and work together to improve the community for everyone. People will see that you care when you not only say you want to help, but then you put in the time and effort to give back and support those in need.

Celebrate Successes

Your company will be a much happier and healthier place to work when you create a positive vibe and atmosphere. You can ensure this holds true by celebrating your successes and calling people out for all their hard work. Take the time to thank those who perform well and show you care by throwing a celebratory lunch or giving people some time off work to enjoy as they choose. Promote teamwork and come together as a group to share in each other’s successes and support those around you. Write press releases about all you’re accomplishing and doing so that the public and consumers are aware and understand and can get behind your mission too.

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Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.