How To Create & Promote A Company Culture That Cares

Julie Starr • November 17, 2020



The world is a better place when companies like the one you run cares about the environment, people, and improving the world as a whole. It’s up to you as the leader and boss to create and promote a company culture that cares and is willing to step up and make positive and impactful changes.

It’s not enough to sit back and watch others take forward action. Customers and employees want to know that the business they’re purchasing from or working for is committed to improving the way everyone works and lives. It’s time to step up and prove with your actions that you’re a company culture that cares and is committed to the cause.

Set Your Vision & Mission

Create and promote a company culture that cares by making it part of your vision and mission. Write down and record specifics about what you believe in and stand for and share it with others. It starts by setting the right tone and expectations at your workplace. It’ll become a part of all you do and the decisions you make so that you’re always working toward making the world and Earth a better place for all to reside. You need this messaging and these ground rules in place so that you stay true to them throughout the years and they are the foundation for all you do at your workplace.

Attract Top Talent

When you create a company that cares, you can use it as a recruiting tactic to attract top talent. Hire the best and the brightest and ensure they believe in what you’re doing so they stick around for the long-term. Employees want to work for businesses that care about the environment and giving back to others. They’ll see you’re serious about it when it’s part of your vision and mission, and you’re taking actions that support your promise. You’ll be able to count on your staff to help you follow through with your initiatives and come up with new ways and ideas for showing that you care.

Connect with Customers

When you’re a company that cares, you’ll have proof to show your customers so that you can please them. Use PPC agency Robben Media to run ad campaigns that talk about all you’re doing to give back and how you’re helping to improve the environment based on the decisions you make and how you run your business. You can run relevant contests and social media campaigns to get consumers excited about your causes and what you’re doing. Get the word out and spread the messages you have about caring about people, the world, and making improvements that will positively impact future generations and workers.

Get Out in the Community

Create and promote a company culture that cares by getting more involved in the community . Sponsor or host events and introduce yourselves and talk about your mission and vision to those you meet. Donate to charities and causes that you believe in and support your goal of making the world a better place for all. Show those in your local area that you’re a business they can get behind and should be proud to associate with by taking action to improve your community and help those around you.

Focus on Sustainability

Go green at your workplace and focus on sustainability to show that you’re a company that cares. Lead by example, and other companies may follow your lead and want to help too. Create a culture where everyone at your business is working together to recycle and use less energy and reduce your office carbon footprint . You can also order food from local farmers or restaurants for events and purchase equipment that won’t harm the environment. Organize a committee of employees who can ensure everyone is following through with positive actions in the workplace and helping you to be greener and implement sustainability practices.

Reward Your Employees & Customers

Your workplace will be a happier and healthier environment when you reward your employees and customers. Make it about them instead of you to show that you want to come together for the greater good. Create and promote a company culture that cares by showing your appreciation and gratitude to those who’ve supported you and your business along the way. Offer attractive benefits to your employees and give your customers a call to say thanks. Focus on getting everyone who you work with and encounter to see your business in a positive light by holding true to your promises and ensuring they’re satisfied with your leadership and management style.

Make Time to Give Back

You may also want to consider volunteering your time to create and promote a company culture that cares. Many people are in need, especially around the holiday season. Therefore, be willing to take days and time off work to gather your employees and contribute your time to a charity or cause that is meaningful to all of you. You may also want to get involved in local events that support a sustainable and green lifestyle and business environment. You can meet new people, share ideas, and work together to improve the community for everyone. People will see that you care when you not only say you want to help, but then you put in the time and effort to give back and support those in need.

Celebrate Successes

Your company will be a much happier and healthier place to work when you create a positive vibe and atmosphere. You can ensure this holds true by celebrating your successes and calling people out for all their hard work. Take the time to thank those who perform well and show you care by throwing a celebratory lunch or giving people some time off work to enjoy as they choose. Promote teamwork and come together as a group to share in each other’s successes and support those around you. Write press releases about all you’re accomplishing and doing so that the public and consumers are aware and understand and can get behind your mission too.

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.