How to Encourage Your Staff to Cycle to Work

Julie Starr • November 23, 2020



Cycling to work is a great way to stay fit and reduce your carbon footprint at the same time. If your staff are lucky enough to live close enough to cycle to the office then as an employer you should be encouraging this. Commuting actually costs businesses time and money and often cycling is a quicker option than being stuck in traffic or in public transport delays. Offer your team a little incentive to cycle to work instead of driving especially and find new ways to encourage them to get back on their bike.

Don’t forget to look into the right insurance before you send everyone out on bikes in your business. It’s a nice idea, to get everyone cycling to work rather than driving and pumping out more fumes into the environment, but that doesn’t make it simple. You have to make sure that your business consults with the insurers about a potential need for a truck accident lawyer on file. You also want to ensure that you are realistic – not everyone can cycle to work. Not just for the distance away, but their physical health. Make sure that you have some incentives that are similar for those who are physically unable to cycle to work every day!

Organize cycling challenges

For example, you could organize cycling challenges. A little healthy competition between employees is fine now again and it can be really motivating. You can organize cycling challenges to work or outside of work, whichever you decide. This way you’ll create a healthier company culture and more people will jump on the bandwagon. It’s up to you what to offer as a reward for these challenges. You could even get involved yourself and send around your progress as inspiration.

Offer cycling training courses

If some members of your team aren’t quite confident enough cyclists to bike to work then you could offer courses in cycling . You can even do courses for complete beginners, so even for your employees who are new to cycling, they’ll still be able to learn. This might give them the confidence they need to cycle safely. Many people feel they aren’t able to cycle to work because of their fitness level so you could also encourage your colleagues to get into shape as well with various schemes. 

Provide road safety training

If you’re going to push cycling to work you need to ensure you promote safety at all times. Provide road safety training or as a minimum some online resources for your staff to use as guidance. Give them the information they need to know how to prevent any accidents or what to do if they get into any problems on the road. Provide the details for a reliable truck accident lawyer and other important information in the case that they get into an accident.

Offer flexible working hours

In order to encourage your staff to cycle to work offer flexible working hours. If they can begin a little later in the mornings or don’t need to rush to work they’ll be more motivated to cycle. There are also many other benefits of flexible working for both staff and employers. Companies that offer flexible working hours often have more motivated employees. It helps to boost office morale and makes employees feel as though their individual needs are being taken into consideration. 

Provide changing facilities

Another way to encourage more people to cycle to work is by providing the necessary facilities. Commercial properties are required to have bathrooms so ensure these are adequate for your staff to change in. They might want to wash or change their clothes after a long cycling commute. Provide what you can so they feel comfortable. Lockers could also be useful for storing a change of clothes and shoes for cycling.

Install bike racks for staff

If you’re going to provide lockers for your employees’ belongings then you’ll also need to install bike racks for them to lock up their bikes safely. You can buy commercial bike racks online . Ensure you have them positioned somewhere secure and in plain sight, with lights if you’re working during darker hours. If you don’t have anywhere convenient outside to store bikes safely then you could make a space inside. Wall hooks are also a good option if you don’t have enough floor space. If you think outside the box then you should be able to provide the facilities your staff need to cycle to work.

Lead by example

One of the best ways to encourage anyone to do anything is to lead by example. It’s not fair to expect your staff to change their habits of you’re not going to make the effort to yourself. If you want to motivate more people to cycle to work, then you need to get back on your own bike and make a point of cycling to work as often as possible. 

Cycling to work is a great habit for your staff to develop. It’s better for their health and the environment. You’ll also end up with more motivated and energetic employees. Consider a bike scheme or organizing cycling projects and challenges to encourage your staff to cycle to work more often.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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