Quick Ways To Reduce Your Business’ Carbon Footprint

Julie Starr • November 25, 2020



Any conscientious company should be looking not just at their profitability but also their sustainability. All businesses will impact the world around them, but that impact does not have to be negative. In America, the average footprint for each person is a staggering 16 tons per year. This figure can be lowered by a few quick and simple changes to our business practices. Here are a few simple suggestions that any business can quickly implement to reduce your carbon footprint. 

Streamline Your Online Data

It is hard to imagine, but while an email costs less carbon than a similar size letter, our online use still has a carbon footprint. A Greenpeace report stated that some of the biggest data centers consume the equivalent energy of 180,000 homes within a day because the drivers where cloud data is stored need power and often also need cooling. This has a cost. So if you have multiple duplicates of a file sitting on your companies’ shared files, this does have a cost to your carbon. Every minuscule cost soon adds up. Consulting for cloud environments is a service that will help you streamline your cloud setup and use it most effectively. The added benefit is that the less data stored, the lower your carbon footprint, and the less financial cost occurred as well. 

The Reusables Bin

A recent study by Forbes discovered that, on average, companies recycle 54% of their waste. While this is an increase over recent years, there is room for improvement. If you have a sound system of recycling in place, consider adding a Reusables bin as well. This is for items that might usually be disposed of but could be reused by the company. For instance, paper clips or ring binders can be reused multiple times. If your business prints large quantities of non-confidential paperwork, you could use the paper’s back for scrap notebooks, rather than just throwing them into the recycling. Remember, while recycling is great, it does have a carbon cost, and reusing is a much more efficient way to deal with waste. 

Appoint A Green Champion

The best way to show your commitment to your environment as a business is by investing in it. This doesn’t mean you need to siphon off your profits for tree planting each year (although that could be a great idea). Even just given someone dedicated time within a week to calculate your business carbon footprint and lead any campaigns to reduce the footprint is an investment. A green champion can become well versed in the latest thinking within your industry and ensure that projects are thought through with sustainability in mind. This will prove better in the long run than discovering you have a terrible environmental impact within your supply chain, for instance, and trying to unpick the problem. A green champion can have this cause at the forefront of their mind during planning meetings and can be expected to raise the issue whenever you need to discuss it. 

Finally, remember, as, with any business change, it requires a commitment from the leadership. You need to demonstrate to your colleagues that this is a cherished company value and take reducing your carbon footprint as seriously as increasing your profits.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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