How To Ensure A Safer Product

Julie Starr • March 17, 2022



If you are responsible for the sale or manufacturing of a product, safety needs to be of paramount concern. If you cut corners, you run the risk of criminal prosecution, product recalls negative media attention, and a bad reputation. This is bad for you but it’s also important to consider your customers who may have suffered worse consequences because of your product. 

What Is A Safe Product?

Generally speaking, a safe product is one that poses no risk to the consumer. Of course, they could misuse the product and unintentionally or intentionally cause harm to themselves. But providing you have used due diligence in the buying or manufacturing of the products you sell, you are unlikely to be held accountable.

When talking about safety, we aren’t only talking about consumer risk. We are also talking about the environment as you should take steps to be eco-friendly within every aspect of your business to create a safer world for everyone.

How Can You Ensure A Safer Product

To ensure a safer product, you should:

Adhere to industry regulations

If you are the manufacturer of a product, you should adhere to some form of ‘conformity assessment procedure.’ This is connected to the legislation that covers your particular industry and the guidelines that have been set out to ensure customer and environmental safety. 

You should follow all known safety guidelines within the manufacture of the product. As part of this, you may need to carry out some form of testing, such as chemical analysis which can test for potentially harmful contaminants. As such, you may need to use the services of third-party companies to carry out any testing that you aren’t able to do yourself. When you do use the services of another, however, you need to make sure they have been properly accredited to carry out testing processes.

If you buy products to sell for business, you should make sure they have been properly certified as being safe. This is your guarantee that testing has been carried out. However, it is still advisable to check the products you sell, as you shouldn’t go through with a sale if any defects are found. 

Place labeling on the product

Most products carry some form of risk if improperly used. As such, you need to label the product with potential safety risks to make the consumer aware of any dangers. You should also provide instructions on how to use the product safely. By doing so, you are legally covering your back.

Some products won’t be age-appropriate, such as those that could prove to be a strangling or choking hazard for young children. Therefore, your label should indicate which age groups should not have contact with your product.

Remedy any issues

Be you a manufacturer or product seller, you should remedy any potential safety issues immediately. This might mean re-starting the production phase or, if you’re a product seller, sending the faulty products back to their source for further investigation.

If you inadvertently sell a product that is faulty, listen to customer feedback . Take their concerns into consideration and make sure the appropriate changes are made to your product before another sale is made. 

Finally

It is your responsibility to know the legislations and certifications that apply to your product. Find out what these are and then take every action to adhere to them, for the safety of your business and the safety of anybody who comes into contact with them in the outside world.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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