How to Go About a Green Rebrand of Your Business

Julie Starr • May 19, 2022



Today, customers expect the businesses they buy from to take an interest in the wider world and the issues that really matter. And one of those issues is the planet and the climate situation. If you want to show your customers that you’re engaged and that you’re taking these issues seriously, it might be time for a green rebrand.

We’re going to talk today about how you can approach a green rebrand for your business, what it might look like and how you should communicate these changes to your audience. So read on now and find out more about that.

Go Beyond the Image

First of all, it’s important to remember that the image and outward appearance of the changes you’re making is less important than the actual image. The most unethical thing you could do is to project an outward image of being sustainable and environmentally friendly if you’re actually doing nothing to make sustainable changes. So make sure that you’re going behind the image here and actually make the kinds of changes that’ll have an impact.

Donate to Environmental Charities

Many businesses get involved in some sort of charitable giving or fundraising, and that definitely helps to improve perceptions of your business . If you’re already giving to charities and you’re looking to switch things up by giving to some different charities, now is the perfect time to find good causes that are supporting environmental protections and other green causes. These are exactly the kinds of charities that you want your business to be seen supporting.

Conduct Energy Audits

If your business uses a lot of energy, it makes sense to carry out a full audit so you can get clear of how and where your energy consumption is being used. When you understand the way in which you’re consuming energy, you can look for ways to cut back and use less of it in certain areas. You might also want to introduce your own renewable energy sources via solar panels or wind turbines.

Use Your Platform for Green Messaging

When your business has a strong platform and people listen to the things you say, many people would argue that you have a real responsibility to use that platform for good. That might mean looking for ways in which you can spread green messages and make sure that people keep talking about it. For real change to happen, it needs to be a priority issue for governments and powerful organizations worldwide.

Shout About the Changes You’re Making on Your Website and Social Media

It’s definitely important to make it known that you’re making these kinds of changes to your business. There are two sides to these kinds of changes. First of all, you want to do what’s right, and you want to run your business sustainably. But you also want to show your audience that you care and that you’re engaged with the issues that matter. That’s why talking about your rebrand, and the changes you’re making via your social media pages and web page is definitely important.

Change a Visible Aspect of Your Products

If your business sells products, it might be a good idea to think about the materials you use to make them and how they might be made a little greener going forward. For example, you could try to use less plastic or try to make your products using more recycled materials. Another thing to think about is the packaging that you use for your products. Lots of businesses are now trying to ditch plastic packaging and trying to find more sustainable and environmentally friendly alternatives.

Go Local

Choosing a more local approach to sourcing your supplies and materials is something else you want to consider. When you order products from the other side of the world, it takes a lot of energy and emissions to get them to your location, which obviously puts a strain on the environment. That’s why a more local approach to running your business is ultimately a lot better for the environment, so that’s something you should at least think about.

It’s important to consider the various things that have been discussed here today if you’re seriously thinking about rebranding your business. Doing so doesn’t need to be difficult, and it doesn’t have to be something that holds your business back in any way. In fact, it’ll help you take things in a more positive direction.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.