How to Start a Small Business That Is Sustainable: The Ultimate Guide

Julie Starr • May 19, 2022



Starting a small business can be a daunting task. There are so many things to think about – from the initial planning stages to the day-to-day tasks of running the business. So how do you make sure that your small business is sustainable? This blog post will outline some essential steps to take to create a successful and sustainable small business.

Use Recycled Materials From The Start

One way to make your small business more sustainable is to use recycled materials. This can include using recycled paper for your office supplies or reclaimed furniture . You can also use recycled materials to make your products. For example, you can use recycled metal or glass to make jewelry. By using recycled materials, you are helping to reduce the amount of waste sent to landfills each year.

Go Digital

One of the best ways to make your small business sustainable is to go digital. This means using bookkeeping services for small businesses and other online tools to manage your finances and operations. This saves you time and money, but it also helps you reduce your carbon footprint and help make a difference.

Use Green Technologies

Another way to make your small business sustainable is to invest in green technologies. This can include solar panels, wind turbines, and other renewable energy sources. This will help you save money on your energy bills, but it will also help you do your part to reduce greenhouse gas emissions.

Establish Your Market

If you’re looking to start a sustainable small business, there are a few things you need to keep in mind. First and foremost, you need to ensure that your business idea is something people want or need. There’s no point in starting a business if there’s no demand for what you’re selling. Have you considered the role small business SEO can play in establishing your market? Remember that you need that crucial audience who will form a critical part of your target market. To do that, you must have impressive website traffic. The more web users you have, the higher the chances of generating leads. That is one way to promote your sustainability as a business. 

Once you’ve established a market for your product or service, you must ensure that your business can meet that demand. This means having the proper infrastructure to produce your product or deliver your service. If you don’t have the right tools and resources, your business will likely not be sustainable in the long run.

Support Other Sustainable Companies

It cannot be easy to make all of your business practices sustainable when you’re just starting. However, one way to ease into sustainability is to support other sustainable companies . For example, buy eco-friendly office supplies from a sustainable company or purchase ingredients for your products from businesses that use sustainable farming practices. By supporting other sustainable businesses, you’ll help create a market for sustainable products and services—which will, in turn, make it easier for your business to be sustainable.

The most important thing to remember when starting a small sustainable business is to have a clear vision and purpose. Starting a business can be overwhelming, but it will be much easier if you take the time to plan and prepare. Use these tips to help you get started on the right foot. With hard work and dedication, your small sustainable business can thrive.

 

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.