How to Go About a Green Rebrand of Your Business

Julie Starr • May 19, 2022



Today, customers expect the businesses they buy from to take an interest in the wider world and the issues that really matter. And one of those issues is the planet and the climate situation. If you want to show your customers that you’re engaged and that you’re taking these issues seriously, it might be time for a green rebrand.

We’re going to talk today about how you can approach a green rebrand for your business, what it might look like and how you should communicate these changes to your audience. So read on now and find out more about that.

Go Beyond the Image

First of all, it’s important to remember that the image and outward appearance of the changes you’re making is less important than the actual image. The most unethical thing you could do is to project an outward image of being sustainable and environmentally friendly if you’re actually doing nothing to make sustainable changes. So make sure that you’re going behind the image here and actually make the kinds of changes that’ll have an impact.

Donate to Environmental Charities

Many businesses get involved in some sort of charitable giving or fundraising, and that definitely helps to improve perceptions of your business . If you’re already giving to charities and you’re looking to switch things up by giving to some different charities, now is the perfect time to find good causes that are supporting environmental protections and other green causes. These are exactly the kinds of charities that you want your business to be seen supporting.

Conduct Energy Audits

If your business uses a lot of energy, it makes sense to carry out a full audit so you can get clear of how and where your energy consumption is being used. When you understand the way in which you’re consuming energy, you can look for ways to cut back and use less of it in certain areas. You might also want to introduce your own renewable energy sources via solar panels or wind turbines.

Use Your Platform for Green Messaging

When your business has a strong platform and people listen to the things you say, many people would argue that you have a real responsibility to use that platform for good. That might mean looking for ways in which you can spread green messages and make sure that people keep talking about it. For real change to happen, it needs to be a priority issue for governments and powerful organizations worldwide.

Shout About the Changes You’re Making on Your Website and Social Media

It’s definitely important to make it known that you’re making these kinds of changes to your business. There are two sides to these kinds of changes. First of all, you want to do what’s right, and you want to run your business sustainably. But you also want to show your audience that you care and that you’re engaged with the issues that matter. That’s why talking about your rebrand, and the changes you’re making via your social media pages and web page is definitely important.

Change a Visible Aspect of Your Products

If your business sells products, it might be a good idea to think about the materials you use to make them and how they might be made a little greener going forward. For example, you could try to use less plastic or try to make your products using more recycled materials. Another thing to think about is the packaging that you use for your products. Lots of businesses are now trying to ditch plastic packaging and trying to find more sustainable and environmentally friendly alternatives.

Go Local

Choosing a more local approach to sourcing your supplies and materials is something else you want to consider. When you order products from the other side of the world, it takes a lot of energy and emissions to get them to your location, which obviously puts a strain on the environment. That’s why a more local approach to running your business is ultimately a lot better for the environment, so that’s something you should at least think about.

It’s important to consider the various things that have been discussed here today if you’re seriously thinking about rebranding your business. Doing so doesn’t need to be difficult, and it doesn’t have to be something that holds your business back in any way. In fact, it’ll help you take things in a more positive direction.

How To Identify Companies That Match Your Values

By Julie Starr • 22 Apr, 2024
As you try to develop a sustainable brand , you need to consider what other companies you work with. These could be collaboration opportunities or suppliers and vendors that help you develop the product or service you want to sell. But, many companies may not share your values, so how can you identify the right companies that meet your eco-friendly attitude? Make Use Of Marketing Platforms It's frustrating to reach out to multiple companies to identify collaboration opportunities. For one, there’s no guarantee you even get a response, and cold emailing or other measures are rarely successful. However, you can use marketing platforms and their many features and resources to companies or influencers that align more closely with what you feel is right. Various platforms offer unique options that enable you to whittle down possible companies until you find the perfect match, saving you plenty of time. Research Their Website However, you can’t just leap into any partnership since these platforms may have outdated information, or companies could have selected everything they think will get them a partnership. As with any approach, extra research is essential. Once you’ve identified a company that seems to match your values, it’s with checking out their website. Look at their blog and customer reviews to get an idea of where their ideals lie so you can get a more transparent picture. Meet With Companies Businesses can also meet directly with potential companies when they have established the possibility of a partnership. Whether you’re looking for a better green transport service or need central laboratory services , having face-to-face conversations is a must. You can open discussions via video calls before arranging an in-person meeting which gives you the chance to visit their location, such as an office or warehouse, to ensure that you aren’t stepping into something you may regret. Look For Accreditation and Certification Modern businesses require certification and accreditation to back up claims they are the most sustainable or to prove they have adhered to necessary compliance laws and regulations. Usually, you can find this on their website but there could also be PR pieces on various industry news sites that can prove the company has obtained the necessary certificates. Identifying these certificates will add confidence they are the right company to work with. Offer Value To Them While you hope the potential partnership brings value to your company, you also need to provide value to them. This point is key for strategic collaboration as it otherwise means you take without offering anything in return. Consider what your business can do, such as increase their awareness or help them develop new research projects. In doing so, you will have a mutually beneficial partnership that helps both companies achieve the goals they have outlined for the year. Values and Value Every partnership or collaboration should bring value. This value should apply to your business and any partnerships but also your customers. If you can identify companies that align with your brand values, you’ll have an easier time developing a positive relationship that ensures you stay on track to meet your goals.

Fresh Content: Where Do You Get The Green For Your Green Business?

By Julie Starr • 19 Apr, 2024
If you’re looking to start up a business that puts environmental responsibility at the forefront of how it operates, or that aims to offer new eco-friendly products and services to the market, then you need to make sure you have a plan for it. In part, you need to think about where the money is going to come from to help you get the business up and running. Here, we’re going to look at a few examples of places you can get the funding your green business needs. Finding like-minded investors A lot of capital in the startup spaces comes from investors who will take the time to look over a host of prospective businesses that are looking to get their start and will choose those that best align with their goals. Finding an investor isn’t always easy, so start by networking in the right professional spaces, especially those that might built specifically for entrepreneurs and business owners in the green sector. There are websites that can help pair your business up with investors, as well, but this can be a fairly competitive space. You want to have the room to be able to talk to potential investors about the profitability of your business, as well as the values and dedication to eco-friendliness that drive it. Getting hold of some credit The other traditional means of funding any business is to get a loan that can allow you to cover all of the necessary upfront costs, and running costs until you’re able to get yours up, running, and making money. Banks were the typical method of borrowing money like this, originally, but as banks got bigger, they lent less to smaller businesses, and as such, commercial funding solutions rose up to take their place, to some degree. If you’re going to try to borrow money, then you need to ensure that you are completely prepared for the application process, which can necessitate a business plan, which is designed, in part, to help show the viability and path to profitability to any lenders. Finding green grants and other financial incentives The push towards greener businesses and more sustainable industries isn’t something that’s only on the minds of a few business owners. There are always state-funded and non-profit-funded initiatives that aim to help those with green businesses on their mind get their start. You should take a look at the range of green business grants and other funding options set up, be it locally, in your state, or federally. Some of these funds and grants will be set up for businesses tackling climate change, ecosystem change, and environmental waste in specific ways, but there are always more grants to keep an eye out for, so make sure you learn how to write a grant proposal well. Finding those who are like-minded, either in seeing the profit potential in your business, or in getting behind the values of it, can help you not only get the funding you need, but it can lead to very advantageous relationships in the future, as well.
Share by: