How To Keep Your Business Up And Running All Year Round

Julie Starr • December 12, 2022



If you’re fortunate to have a business up and running at the moment – congratulations! Bigger congratulations are in order if you’ve managed to keep it running throughout the pandemic too. Many businesses had to close shop during this time, and so did many after the pandemic after suffering too much of a financial loss to keep going. 

However, the struggle is never over, and when it comes to running a business, it’s important to stay on top of everything. With that being said, here are some tips to help keep your business up and running all year round.

Be wary of monthly expenditures

Be careful with your expenditures . These monthly costs for the business will have a substantial impact on the business, depending on how loose or tight you become with budgets.

Make sure that the department budgets are assessed routinely and that not too much overspending is being done. Ideally, you want to be able to cut budgets at certain points to help with the costs that come with managing a growing company.

Try to be careful with expenditures and don’t allow too many staff members to go haphazardly spending with the company credit cards!

Have a fantastic building operations team in place

A fantastic building operations team in place is just what’s needed when it comes to looking after the business property. That includes having a list of emergency services that may be needed when there are problems within the building itself. 

Commercial electrical services for example, can be helpful when lighting systems are tripping, and there are problems within the building that are causing disruptions in employee productivity.

Implement emergency protocols 

Emergency protocols are good to have in place because they help prevent the worse from happening. They can also help, should the worst happen, what happens next.

From fires in the property to potential security breaches, these should all be back with emergency protocols and procedures. As a result, it will help ensure the business continues its operations without as minimal damage as possible. 

Don’t sacrifice quality

Sacrificing quality is never a good thing for a business because it can lose customers in the process. Not only that but your reputation may take a dive if you’re seen to be cutting corners and compromising on quality for the sake of a wider profit margin.

Make sure that when it comes to creating a business that succeeds time after time, sacrificing quality should not be on that to-do list. It should become a priority that you keep.

Treat your employees well

Your employees are your bread and butter, they’ll help you during those times when the business really needs it. They will keep it going during those tough times and it’s talent that you don’t want to lose so easily. Look after them and they’ll look after you.

Your business is a machine that needs to be well-oiled and monitored, so make sure to do all of the above to keep it running all year round.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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