How To Keep Your Business Up And Running All Year Round

Julie Starr • December 12, 2022



If you’re fortunate to have a business up and running at the moment – congratulations! Bigger congratulations are in order if you’ve managed to keep it running throughout the pandemic too. Many businesses had to close shop during this time, and so did many after the pandemic after suffering too much of a financial loss to keep going. 

However, the struggle is never over, and when it comes to running a business, it’s important to stay on top of everything. With that being said, here are some tips to help keep your business up and running all year round.

Be wary of monthly expenditures

Be careful with your expenditures . These monthly costs for the business will have a substantial impact on the business, depending on how loose or tight you become with budgets.

Make sure that the department budgets are assessed routinely and that not too much overspending is being done. Ideally, you want to be able to cut budgets at certain points to help with the costs that come with managing a growing company.

Try to be careful with expenditures and don’t allow too many staff members to go haphazardly spending with the company credit cards!

Have a fantastic building operations team in place

A fantastic building operations team in place is just what’s needed when it comes to looking after the business property. That includes having a list of emergency services that may be needed when there are problems within the building itself. 

Commercial electrical services for example, can be helpful when lighting systems are tripping, and there are problems within the building that are causing disruptions in employee productivity.

Implement emergency protocols 

Emergency protocols are good to have in place because they help prevent the worse from happening. They can also help, should the worst happen, what happens next.

From fires in the property to potential security breaches, these should all be back with emergency protocols and procedures. As a result, it will help ensure the business continues its operations without as minimal damage as possible. 

Don’t sacrifice quality

Sacrificing quality is never a good thing for a business because it can lose customers in the process. Not only that but your reputation may take a dive if you’re seen to be cutting corners and compromising on quality for the sake of a wider profit margin.

Make sure that when it comes to creating a business that succeeds time after time, sacrificing quality should not be on that to-do list. It should become a priority that you keep.

Treat your employees well

Your employees are your bread and butter, they’ll help you during those times when the business really needs it. They will keep it going during those tough times and it’s talent that you don’t want to lose so easily. Look after them and they’ll look after you.

Your business is a machine that needs to be well-oiled and monitored, so make sure to do all of the above to keep it running all year round.

Amplifying Climate Action: The Critical Role of Communications in Advancing Davos 2025 Initiatives

By Julie Starr • March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.

The Power of Social Media for Sustainability Stakeholder Engagement

By Julie Starr • February 24, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.
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