Sustainability and Wellbeing at Work

Julie Starr • December 22, 2022



Workplace well-being is really important. The happier and healthier your employees are, the more productive they will be, the better your business image will be, and the easier it will be for you to retain your staff long-term, amongst other things.

Sustainability is also increasingly important in the workplace because consumers increasingly demand that companies they patronize are environmentally aware. Business owners are increasingly conscious of their impact on the world too.

So, how do you combine well-being at work with sustainability in the workplace? It’s surprisingly easy and effective to do.

Offer recycling schemes

Simple things like offering recycling schemes in the workplace can have a positive impact on employee wellbeing because staff will feel like they are working in a company that genuinely cares about the planet, they can be proud to work for a company that takes its sustainability responsibilities seriously, and this will make them much happier coming to work each day.

Offer sustainable employee perks

Employee rewards are important for staff well-being. Employees who do a good job deserve to be rewarded as an incentive to continue the hard work and an acknowledgment of the value you place on them.

Often, rewards are not particularly sustainable in nature; things like company cars and extra cash are only likely to negatively impact the planet, but there are, in fact, lots of sustainable options you can choose from instead.

Employee rewards like meditation classes , cycling, tree planting, and nature hikes, which you can offer vouchers for in return for your employees doing them, are all good ways to boost mental well-being while also encouraging love and care for the planet, with the added bonus that your staff will get healthier, and here for be less likely to take sick days too.

Volunteering

Having your employees’ volunteer for a good cause is a great way to boost your PR as a company. Philanthropic businesses are almost always looked upon more favorably than those that are not, and this makes it worthwhile just for your business alone.

It can also be good for your employees and the planet too. Your staff will really value having the day off to go and clean plastic from the ocean or plant trees in the local park, and doing so will not only boost their well-being by giving them lots of fresh air and an important purpose, but it will actively help to make the planet a better place too.

Implement a four-day workweek

Allowing your employees to work fewer days will be great for their stress levels, and mental health in general, It will also mean fewer commutes, which will do so much good for the planet and help your company to encourage more sustainability too.

As you can see, sustainability and well-being at work go hand in hand, so if you are looking to boost employee health and well-being, start with sustainable measures right from the off, and you will not regret it.

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.