How To Maintain Customer Satisfaction As A Business

Julie Starr • Sep 23, 2021



No matter if you are an at-home-based business, travel for work, or have an office set up in Los Angeles, it is important to maintain good customer service. Keeping your customers happy will maintain regular sales, a great brand reputation, and keep to increase your business’s growth. For those who know little about how to achieve and maintain great customers, here are the best tips. 

Be friendly and approachable

Whether you run an online business dealing with clients from home in Los Angeles or have your own store or office, it is important to keep up customer communication. Both online and in-person interaction helps and both should be as friendly as possible. Even if a customer comes to talk to you to complain, you should maintain a positive and friendly attitude so that your business maintains its approachability and reputation. 

Being approachable means that your customers will always come to you with a problem and seek a resolution, rather than stop using your business altogether. Therefore, ensure to maintain a positive and friendly face/online persona when you are chatting with your customers. 

 

Fulfill requests as soon as possible 

Fulfilling customer requests sooner rather than later will satisfy your customer’s needs and give them what they want. Responding and fulfilling requests sooner rather than later will also ensure that your customers maintain a relationship with your business rather than finding help elsewhere. If you take a long time to fulfill a request, your customers might look to other businesses to fulfill their needs. 

For instance, you should always respond to email and message requests if your customer has a query. Likewise, you should fulfill their purchases as soon as possible. To do this, you might want to consider using an eCommerce Fulfilment company, which can help you fulfill your orders quickly and not have to worry about packaging or shipping your products. You can enjoy a stress-free delivery service in Los Angeles or across the world. 

 

Give your customers what they want

Giving your customers what they want will certainly work to fulfill their needs. If you can satisfy them, then they will have no reason to look elsewhere. 

The question is, how do you give your customers what they want? The answer to that is, ask them. There is no harm in asking your customers what they want. When they shop with you, following up after their purchase to ask what they thought can help you attain some great constructive criticism. You can use feedback, whether it is good or bad, to improve your business . 

 

Improve your employee’s professionalism

It could be certain employees that are ruining the customer satisfaction of your business. If so, then you will want to work on improving their outlook on business and their professionalism. A professional employee will know how and why to achieve customer satisfaction. 

Here are some tips to help improve your employee’s professionalism:

  • Be a great role model. Your employees likely look up to you as the boss. Therefore, it is important to set a good example. Being a great role model will help them know how to act with customers and why customer happiness is so important. 
  • Give positive feedback. When your employee fulfills a good deed, then you should ensure to give positive feedback. When you do so, they will feel a sense of achievement and satisfaction, which will encourage them to keep up the positivity and good work. 
  • Name badges. Name badges sound like something you would hand out in school, but they do prove to be effective. When you have a name badge, it will ensure that everyone knows each other’s name in the office, which will help keep up a conversation and create a friendly atmosphere in the work environment, which will translate to positive communication to clients/customers.

 

Improve the quality of your business

Giving your customers the highest quality product and service possible will really help your brand shine. If you offer lower quality products and services than other businesses, then customers will likely look elsewhere. 

Improving the quality of your business comes from:

  • Putting the customer first. 
  • Responding to requests. 
  • Fulfilling orders as soon as possible. 
  • Upgrading the materials and packaging of your product.

A business that outputs high-quality products and services is much more likely to attain regular sales and maintain customer satisfaction. 

 

Give to charity 

A business that gives back to charity is one that cares about people. Showing your customers that you donate a portion of your profits to charity will ensure that they recognize you as a friendly and thoughtful business. 

Do not give to charity just to look good. You need to want to give to charity in order to be a truly giving person. 

Displaying that you offer donations to charities through certain purchases will encourage customers to buy those products, as they will know that their money is going to a good cause.

 

Offer loyalty programs to your customers

Giving your customers something to work towards in order to attain a discount or free product will help them understand that you want to give back when you can. 

A loyalty program could be as simple as giving your customer something for free or at a discounted price when they have purchased five items. This shows them that you appreciate their business and want to give them something in return. 

 

Give regular discounts

Likewise, offering regular discounts and offers to your customers will not only help them get a good deal, but it will also show them that you appreciate their business. 

A simple discount can make a customer feel respected and it also encourages them to maintain regular sales with you. 

 

Personalize your emails 

Email marketing is a means of marketing that many newer businesses look over. However, pursuing email marketing is highly important as it can be effective. Email marketing is a great way to keep up the conversation with your customers and make sure they don’t forget about you. 

Asking them to sign up for your newsletter will mean that they get reminded of you each month (or week, depending on the frequency of your newsletter). Furthermore, it will help them stay in the know about new releases that are coming. Plus, it is a great way to offer discounts, sales news, and offers. If you offer email-only discounts, it will encourage people to sign up. 

Speaking of emails, it helps to personalize them. It is so easy to send an email straight to junk if it says ‘hi sir/madam’. Whereas, if you start the email with their name, it will grab their attention and make them feel personally connected with your business. 

 

Offer multi-channel support

Although you might heavily rely on and respond to email requests, it can help to offer a more diverse range of communication channels for customers to contact you. It proves to be more convenient for them, which will help them be happy and satisfied. 

Some people might dislike using email because it is more time-consuming. Thus, offering communication through social media platforms and a phone line, as well as emails, will ensure that more customers can contact you easily. A stress-free customer communication line will ensure that they make the effort to contact you to ask questions and give feedback, instead of stop using your business altogether. If your contact information is hard to find, then your customer m

Simple Steps To Make Your Office Space More Eco-Friendly

By Julie Starr • 07 Oct, 2024
Becoming more eco-friendly and running a greener business is a responsibility that business owners really need to think more about. The good news is that if you spend a lot of time in your office, there are plenty of ways to make it more eco-friendly without having to overhaul everything and start again (which isn’t just disruptive, but expensive too). So, if you’re ready to get started, here are some simple steps to make your office space more eco-friendly; read on to find out more. Use Energy-Efficient Lighting This idea is a simple one that you can do no matter what else might be on your list of tasks - it’s quick, easy, and really makes a difference; change your light bulbs to something more energy efficient. If you’re still using traditional fluorescent bulbs, it’s time to upgrade to LED which doesn’t just last longer, but also uses a lot less energy. They’re easy to install and they’ll help you cut down on your office’s energy usage almost instantly. If possible, you should make the most of natural light too, so think about rearranging your workspace to let in more sunlight, which saves energy and can boost your mood - it’s a win-win that you can do right away. Prioritize Air Quality The air you breathe matters, and keeping it clean can do wonders for your health and the planet. One way to improve air quality is by adding plants to your workspace because plants are natural air purifiers, and as a bonus, they’ll make your office feel more inviting. Another great idea is to make sure your office’s HVAC system is working efficiently, and having air duct cleaning done by professionals is an easy step you can take to improve air quality and ensure your heating and cooling systems aren’t wasting energy. Clean air ducts mean cleaner air, less strain on your system, and even lower energy bills, so it’s a simple but really effective thing to do. Switch To Reusable Products If your office is still stocking up on single-use plastic items, it’s time for a change - swap your disposable cups, utensils, and plates for reusable ones and you’ll be surprised at how much waste to eliminate. And what about encouraging people to bring their own mugs and water bottles to work? Give them tea, coffee, and water to refill everything with, and you’ll be doing your bit to help the planet and have less waste to deal with as well. And don’t stop with these things either - there are loads of reusable products that could be useful in your office. You could have refillable pens and ink cartridges for your printer, for example. Go Paperless Speaking of your printer, is that an office machine you actually need? If you were to go digital and aim for a paperless office , you might be able to do away with the printer, which means less money spent on ink and paper, and less energy used altogether. You should be able to set up a system where documents can be shared online and stored electronically, and there are plenty of tools around to help you do exactly that (and much more). If you don’t need to print something and you don’t need a physical copy of a document, don’t make one - just use the digital version instead and you’ll be a lot more eco-friendly.

3 Most Unsustainable Industries & What They're Doing To Be More Eco-Conscious

By Julie Starr • 04 Oct, 2024
Sustainability often gets pushed on the common person. Joe Public is told to be more sustainable with their daily habits as the government pushes for more eco-friendly measures. This is all well and good - but does it really matter when 71% of greenhouse gas emissions come from just 100 companies around the world? Small business owners are desperate to prove their sustainability, but what are bigger companies in some of the most polluting industries doing to help? We’ve taken three of the least sustainable sectors on the planet and explored the unique ways they’re trying to cut down on emissions and be more eco-friendly. Mining Any industry revolving around drilling underground will not be very environmentally friendly! Mining causes a lot of pollution, but its unsustainability often comes from the way it damages local environments and ecosystems. So, what is this industry doing to change things? It’s largely focusing on more responsible mining practices to reduce waste and mitigate the impact on local environments. This is done through mining dust suppression systems to prevent airborne pollution, reforesting mining sites when they’re no longer in use, and recycling as many materials as possible. Is it perfect? No, but it’s a step in the right direction. Fossil Fuels Shock horror; the fossil fuels industry is the most damaging to our environment. Finding ways to change the scope of this sector is the key to ensuring a better future for all. Some companies in this industry are trying to do this through carbon capture and storage. This is a technique where CO2 emissions are captured before they’re released into the atmosphere and stored underground. Realistically, the main thing fossil fuel companies should be doing is pushing for more renewable energy sources. Many are doing this - though reports suggest they’re not investing as much as they should. If fossil fuel companies dumped more money into developing biofuels and other renewable sources, pollution from this industry would drop dramatically. Fashion The most unbelievable stat to take from this post is that the fashion industry is responsible for 10% of our global carbon footprint . That’s remarkable (and worrying), considering how most of us don’t view it as a “dangerous” industry. Fast fashion is the main problem; poorly-made goods are pumped out at a rapid rate, and consumers constantly buy new things. Fashion companies are trying their best to resolve this. Most big brands will now have sustainable lines using recyclable materials. Consumers also hold the key to solving this problem: stop buying new clothes all the time and wear yours for longer. Or buy pre-owned clothes to slow down the fashion production line. Companies can still do more as well: they are trying to adopt more eco-friendly production processes that use less water and energy. The moral of this post is that everyone can do their bit to fight for a more sustainable future. Keep this in mind for your small business . It doesn’t matter what industry you’re in; there will always be ways to promote eco-friendly practices.
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