How To Maintain Customer Satisfaction As A Business

Julie Starr • September 23, 2021



No matter if you are an at-home-based business, travel for work, or have an office set up in Los Angeles, it is important to maintain good customer service. Keeping your customers happy will maintain regular sales, a great brand reputation, and keep to increase your business’s growth. For those who know little about how to achieve and maintain great customers, here are the best tips. 

Be friendly and approachable

Whether you run an online business dealing with clients from home in Los Angeles or have your own store or office, it is important to keep up customer communication. Both online and in-person interaction helps and both should be as friendly as possible. Even if a customer comes to talk to you to complain, you should maintain a positive and friendly attitude so that your business maintains its approachability and reputation. 

Being approachable means that your customers will always come to you with a problem and seek a resolution, rather than stop using your business altogether. Therefore, ensure to maintain a positive and friendly face/online persona when you are chatting with your customers. 

 

Fulfill requests as soon as possible 

Fulfilling customer requests sooner rather than later will satisfy your customer’s needs and give them what they want. Responding and fulfilling requests sooner rather than later will also ensure that your customers maintain a relationship with your business rather than finding help elsewhere. If you take a long time to fulfill a request, your customers might look to other businesses to fulfill their needs. 

For instance, you should always respond to email and message requests if your customer has a query. Likewise, you should fulfill their purchases as soon as possible. To do this, you might want to consider using an eCommerce Fulfilment company, which can help you fulfill your orders quickly and not have to worry about packaging or shipping your products. You can enjoy a stress-free delivery service in Los Angeles or across the world. 

 

Give your customers what they want

Giving your customers what they want will certainly work to fulfill their needs. If you can satisfy them, then they will have no reason to look elsewhere. 

The question is, how do you give your customers what they want? The answer to that is, ask them. There is no harm in asking your customers what they want. When they shop with you, following up after their purchase to ask what they thought can help you attain some great constructive criticism. You can use feedback, whether it is good or bad, to improve your business . 

 

Improve your employee’s professionalism

It could be certain employees that are ruining the customer satisfaction of your business. If so, then you will want to work on improving their outlook on business and their professionalism. A professional employee will know how and why to achieve customer satisfaction. 

Here are some tips to help improve your employee’s professionalism:

  • Be a great role model. Your employees likely look up to you as the boss. Therefore, it is important to set a good example. Being a great role model will help them know how to act with customers and why customer happiness is so important. 
  • Give positive feedback. When your employee fulfills a good deed, then you should ensure to give positive feedback. When you do so, they will feel a sense of achievement and satisfaction, which will encourage them to keep up the positivity and good work. 
  • Name badges. Name badges sound like something you would hand out in school, but they do prove to be effective. When you have a name badge, it will ensure that everyone knows each other’s name in the office, which will help keep up a conversation and create a friendly atmosphere in the work environment, which will translate to positive communication to clients/customers.

 

Improve the quality of your business

Giving your customers the highest quality product and service possible will really help your brand shine. If you offer lower quality products and services than other businesses, then customers will likely look elsewhere. 

Improving the quality of your business comes from:

  • Putting the customer first. 
  • Responding to requests. 
  • Fulfilling orders as soon as possible. 
  • Upgrading the materials and packaging of your product.

A business that outputs high-quality products and services is much more likely to attain regular sales and maintain customer satisfaction. 

 

Give to charity 

A business that gives back to charity is one that cares about people. Showing your customers that you donate a portion of your profits to charity will ensure that they recognize you as a friendly and thoughtful business. 

Do not give to charity just to look good. You need to want to give to charity in order to be a truly giving person. 

Displaying that you offer donations to charities through certain purchases will encourage customers to buy those products, as they will know that their money is going to a good cause.

 

Offer loyalty programs to your customers

Giving your customers something to work towards in order to attain a discount or free product will help them understand that you want to give back when you can. 

A loyalty program could be as simple as giving your customer something for free or at a discounted price when they have purchased five items. This shows them that you appreciate their business and want to give them something in return. 

 

Give regular discounts

Likewise, offering regular discounts and offers to your customers will not only help them get a good deal, but it will also show them that you appreciate their business. 

A simple discount can make a customer feel respected and it also encourages them to maintain regular sales with you. 

 

Personalize your emails 

Email marketing is a means of marketing that many newer businesses look over. However, pursuing email marketing is highly important as it can be effective. Email marketing is a great way to keep up the conversation with your customers and make sure they don’t forget about you. 

Asking them to sign up for your newsletter will mean that they get reminded of you each month (or week, depending on the frequency of your newsletter). Furthermore, it will help them stay in the know about new releases that are coming. Plus, it is a great way to offer discounts, sales news, and offers. If you offer email-only discounts, it will encourage people to sign up. 

Speaking of emails, it helps to personalize them. It is so easy to send an email straight to junk if it says ‘hi sir/madam’. Whereas, if you start the email with their name, it will grab their attention and make them feel personally connected with your business. 

 

Offer multi-channel support

Although you might heavily rely on and respond to email requests, it can help to offer a more diverse range of communication channels for customers to contact you. It proves to be more convenient for them, which will help them be happy and satisfied. 

Some people might dislike using email because it is more time-consuming. Thus, offering communication through social media platforms and a phone line, as well as emails, will ensure that more customers can contact you easily. A stress-free customer communication line will ensure that they make the effort to contact you to ask questions and give feedback, instead of stop using your business altogether. If your contact information is hard to find, then your customer m

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.