How To Maintain Customer Satisfaction As A Business

Julie Starr • September 23, 2021



No matter if you are an at-home-based business, travel for work, or have an office set up in Los Angeles, it is important to maintain good customer service. Keeping your customers happy will maintain regular sales, a great brand reputation, and keep to increase your business’s growth. For those who know little about how to achieve and maintain great customers, here are the best tips. 

Be friendly and approachable

Whether you run an online business dealing with clients from home in Los Angeles or have your own store or office, it is important to keep up customer communication. Both online and in-person interaction helps and both should be as friendly as possible. Even if a customer comes to talk to you to complain, you should maintain a positive and friendly attitude so that your business maintains its approachability and reputation. 

Being approachable means that your customers will always come to you with a problem and seek a resolution, rather than stop using your business altogether. Therefore, ensure to maintain a positive and friendly face/online persona when you are chatting with your customers. 

 

Fulfill requests as soon as possible 

Fulfilling customer requests sooner rather than later will satisfy your customer’s needs and give them what they want. Responding and fulfilling requests sooner rather than later will also ensure that your customers maintain a relationship with your business rather than finding help elsewhere. If you take a long time to fulfill a request, your customers might look to other businesses to fulfill their needs. 

For instance, you should always respond to email and message requests if your customer has a query. Likewise, you should fulfill their purchases as soon as possible. To do this, you might want to consider using an eCommerce Fulfilment company, which can help you fulfill your orders quickly and not have to worry about packaging or shipping your products. You can enjoy a stress-free delivery service in Los Angeles or across the world. 

 

Give your customers what they want

Giving your customers what they want will certainly work to fulfill their needs. If you can satisfy them, then they will have no reason to look elsewhere. 

The question is, how do you give your customers what they want? The answer to that is, ask them. There is no harm in asking your customers what they want. When they shop with you, following up after their purchase to ask what they thought can help you attain some great constructive criticism. You can use feedback, whether it is good or bad, to improve your business . 

 

Improve your employee’s professionalism

It could be certain employees that are ruining the customer satisfaction of your business. If so, then you will want to work on improving their outlook on business and their professionalism. A professional employee will know how and why to achieve customer satisfaction. 

Here are some tips to help improve your employee’s professionalism:

  • Be a great role model. Your employees likely look up to you as the boss. Therefore, it is important to set a good example. Being a great role model will help them know how to act with customers and why customer happiness is so important. 
  • Give positive feedback. When your employee fulfills a good deed, then you should ensure to give positive feedback. When you do so, they will feel a sense of achievement and satisfaction, which will encourage them to keep up the positivity and good work. 
  • Name badges. Name badges sound like something you would hand out in school, but they do prove to be effective. When you have a name badge, it will ensure that everyone knows each other’s name in the office, which will help keep up a conversation and create a friendly atmosphere in the work environment, which will translate to positive communication to clients/customers.

 

Improve the quality of your business

Giving your customers the highest quality product and service possible will really help your brand shine. If you offer lower quality products and services than other businesses, then customers will likely look elsewhere. 

Improving the quality of your business comes from:

  • Putting the customer first. 
  • Responding to requests. 
  • Fulfilling orders as soon as possible. 
  • Upgrading the materials and packaging of your product.

A business that outputs high-quality products and services is much more likely to attain regular sales and maintain customer satisfaction. 

 

Give to charity 

A business that gives back to charity is one that cares about people. Showing your customers that you donate a portion of your profits to charity will ensure that they recognize you as a friendly and thoughtful business. 

Do not give to charity just to look good. You need to want to give to charity in order to be a truly giving person. 

Displaying that you offer donations to charities through certain purchases will encourage customers to buy those products, as they will know that their money is going to a good cause.

 

Offer loyalty programs to your customers

Giving your customers something to work towards in order to attain a discount or free product will help them understand that you want to give back when you can. 

A loyalty program could be as simple as giving your customer something for free or at a discounted price when they have purchased five items. This shows them that you appreciate their business and want to give them something in return. 

 

Give regular discounts

Likewise, offering regular discounts and offers to your customers will not only help them get a good deal, but it will also show them that you appreciate their business. 

A simple discount can make a customer feel respected and it also encourages them to maintain regular sales with you. 

 

Personalize your emails 

Email marketing is a means of marketing that many newer businesses look over. However, pursuing email marketing is highly important as it can be effective. Email marketing is a great way to keep up the conversation with your customers and make sure they don’t forget about you. 

Asking them to sign up for your newsletter will mean that they get reminded of you each month (or week, depending on the frequency of your newsletter). Furthermore, it will help them stay in the know about new releases that are coming. Plus, it is a great way to offer discounts, sales news, and offers. If you offer email-only discounts, it will encourage people to sign up. 

Speaking of emails, it helps to personalize them. It is so easy to send an email straight to junk if it says ‘hi sir/madam’. Whereas, if you start the email with their name, it will grab their attention and make them feel personally connected with your business. 

 

Offer multi-channel support

Although you might heavily rely on and respond to email requests, it can help to offer a more diverse range of communication channels for customers to contact you. It proves to be more convenient for them, which will help them be happy and satisfied. 

Some people might dislike using email because it is more time-consuming. Thus, offering communication through social media platforms and a phone line, as well as emails, will ensure that more customers can contact you easily. A stress-free customer communication line will ensure that they make the effort to contact you to ask questions and give feedback, instead of stop using your business altogether. If your contact information is hard to find, then your customer m

5 Simple Ways to Make Your Online Business More Sustainable

By Julie Starr • August 9, 2025
Running an online business can feel like a constant balancing act. You’re trying to grow, keep customers happy, and still have time for yourself. The trick to making it all work long-term is to build habits and systems that last. You don’t need a complicated plan or endless resources to do it either. Here are five straightforward ways to make your business more sustainable without overcomplicating things. Focus on long-term customer relationships If you want your business to last, you need customers who keep coming back. That doesn’t just happen because you’ve got a good product or service. It’s about making people feel valued every time they interact with you. Simple things like remembering their name, following up after a purchase, or sending a quick thank-you email can make a huge difference. People are far more likely to support a business they feel connected to, so keep those relationships personal and genuine rather than purely transactional. Make your marketing work smarter A big part of sustainability is making sure your marketing isn’t draining your time or money. You want it to be efficient and get results. This is where working with seo consultants can help. They know how to make sure people can find your business online without you throwing cash at random ads. Even if you can’t hire someone right now, you can start by focusing on keywords, improving your website’s loading speed, and posting valuable content that answers the questions your customers are already asking. Streamline your products or services It’s tempting to try to offer everything to everyone, but that’s rarely a good idea. The more you offer, the more time, money, and resources you’ll end up using. Instead, focus on the things you do best and make them as good as they can be. When you streamline what you’re selling, you can put all your energy into perfecting it, which makes it easier to maintain quality over time. Customers notice when you consistently deliver something great, and they’ll trust you more for it. Keep an eye on your finances No matter how much you enjoy the creative or customer side of your business, the numbers are what will keep you going long-term. That means knowing what’s coming in, what’s going out, and where you can cut costs without cutting quality. Set yourself a monthly check-in to look at your spending and profits. If you spot something that’s not working financially, don’t leave it for months, hoping it will improve. Tackle it early and you’ll avoid bigger problems down the road. Look after yourself You can’t run a sustainable business if you’re running yourself into the ground. Burnout isn’t just bad for you, it’s bad for your customers and your bottom line. Make sure you’re setting boundaries, taking breaks, and switching off when you can. That might mean scheduling a full day without work every week or turning your phone off after a certain time. The more balanced you are, the better decisions you’ll make, and the easier it will be to keep your business moving forward without constantly feeling like you’re in survival mode. Sustainability in business isn’t about doing one big thing; it’s about making intelligent, consistent choices that build over time. Start small, keep checking in on your progress, and before you know it, your business will feel a lot steadier and more future-proof than it did before.

Sustainable Choices That Heavy Industry Businesses Can Easily Make

By Julie Starr • August 8, 2025
Are you hoping to build a heavy industry business? It’s the kind of company that can have globally sweeping positive and negative effects. On the one hand, you’re contributing to the industry, ensuring there’s enough supply to meet demand, and you can do your best to operate in a sustainable way that prioritizes the environment. But on the other hand, the heavy industry has long been the most significant business polluter in the world. Despite advancements in industry technology and usage, their ranking relative to other sectors, such as food and beverage , and shipping and logistics, has remained unchanged as of 2025. Requiring extensive use of large, heavy, and expensive machinery, the fumes produced by heavy-duty factories in sectors like mining, aerospace, nautical, and metal production regularly cause harm to both human and animal life. It’s why anyone interested in investing or scaling within an industry like this needs to focus on their company’s carbon footprint. There are various ways to ensure you’re limiting your harmful output and waste, and you’ll want to use as many as possible within your operation. Check out our recommendations below. Work with Green Suppliers No matter what stage you sit at in the hypothetical supply chain, you’re likely to source at least part of your overall production material from a supplier. If that’s not the case, you’ll still need to work with companies that provide machinery and equipment, as well as replacement parts for these industrial items. All in all, to make as sustainable a choice as possible, you’ll want to commit to working with a ‘green’ supplier who makes eco-conscious choices at every step. Eco-friendly suppliers will strive to both implement sustainable practices within their production line, as well as provide sustainably made and/or extracted materials. The products and/or parts they send out are likely to be recyclable when they reach their end-of-life period, or they’ll run a scheme where you can send old or broken parts back to them. Offset Your Carbon Emissions Offsetting carbon emissions converts the waste output from your operations into something more positive. If you’re interested in programs like this , you can use official government platforms or climate charity websites to contribute. You’ll be able to find a variety of projects that have been undertaken to remove CO2 from the atmosphere, and they’ll be located in various regions across the world. You can choose to patronise as many of them as you wish, but if you want to focus on specific types, you’ll also be able to do so. When approaching a program like this, it’s usually best to offset month by month, as this helps you stay on top of your carbon footprint. Be sure to invest in as much carbon removal per tonne as your business has potentially contributed to the atmosphere in the last month. But before you go any further, there’s one thing you need to keep in mind here: Carbon offsetting is just one sustainable practice you can turn to, but it’s not the only one your business will ever need to use. Yes, it’s one of the most sustainable practices a heavy industry business can invest in. But that’s only true when it’s partnered with real-time carbon-lowering efficiencies within day-to-day operations. Repair, Rather Than Throw Away Repairing is the best option if a repair is possible. This should be the first step when evaluating old or broken-down equipment. If it can be salvaged, it should be. Otherwise, you’ll have to replace the equipment in question. Not only is that expensive, but it also means more waste to manage. And not all heavy industry tech can be recycled. Sometimes it’s potentially hazardous and needs to be disposed of carefully, and this could have harsh impacts on the surrounding environment. Repairing is your best bet, at least 80% of the time. You can get back up and running faster, and you don’t need to account for a large investment at short notice. And more equipment can be repaired than you might think. It’s not just small, singular parts that can be pulled out. Entire internal systems in even large vehicles, such as freighter ships, can be replaced by secondary parts. A marine logistics provider or deep-sea fishing operator would save a lot of money just by ordering a Cummins Rebuild Kit for one of their vessels. Deciding to put the ship out of commission and eventually scrapping it will contribute to the large-scale waste common in companies like this. Aiming to repair and limit environmental damage will get that same boat back onto the waters in seaworthy condition. Operate with Lower Emission Logistics Shipping your products to businesses and markets always generates a carbon footprint. Unless you’re operating only within the local area and you’re able to transport products back and forth on foot, this is an unavoidable issue. And seeing as you’re a heavy industry business, that’s not very likely. But some shipping options are better than others. Indeed, there are low-emission choices to be made, and you’ll want to look into these logistic partners only. You’ll likely find that air travel is a total no-go zone. Alternatives to this are long-haul road transportation or a traditional shipping company that operates via sea. Yes, even trucking your products over land generates a lot less carbon waste that can damage the environment than flying something! Staying Green as a Heavy Industry Player Working sustainably within the heavy industry is a career-long project. You’ll need to continually make moves to consider what could be streamlined into something greener and less consuming next. In the end, this can help your long-term costs decrease and stay low. Fewer risky investments, fewer fees from environmental bodies, and more productive time within your business. So, it’s not going to be easy, but it will be worth it