When Dealing With Clients, The Details Matter

Julie Starr • September 22, 2021



Have you ever been truly impressed by the standard of service you’ve received? It might be that it seemed that the customer representative really took the time to get to the heart of your issue, or perhaps a lenient returns policy was enacted thanks to the good graces of a store owner in your local area. 

The passing business we give to small firms as a customer is one thing, but having that prolonged feeling of worthwhile service and care when interacting as a client is a whole different kettle of fish. You feel this more often when in a service industry, such as being offered a tea before your great haircut, or when a waiter really dotes on your table. 

Yet as a corporate manager, applying this level of service to our prolonged clients can be tough. They’re individuals after all, and individuals have different tastes or may need to be convinced of the standards of your service before they give you repeat (and sometimes very lucrative) business.

When dealing with clients, the details matter. Here’s how and why we should consider that:

 

Introductions & Onboarding

How you receive a client into your firm can be essential. It’s important not to assume they know the ins and outs of your firm. An introduction should also be a sales pitch. Allow them to tour your facilities, or showcase your process. Onboarding , as in easily structuring an account for them with consent, giving them login information, allowing them to track every holding they have with you, all of this can be key. This is why your website as a hub of your business should be invested in, because it will allow convenience within our interconnected world.

Support, Questions & Intrigue

It’s incredibly important to make sure that the support capabilities you have will adequately field client questions. This means training your staff in the frequently asked questions they’re likely to get, while also giving them the autonomy necessary to search for solutions and provide a flexible response.  Great quality customer service is one of the pillars of any successful company, and making sure your clients receive all the assistance they need will be the deciding factor on the reputation of your company. However, luckily there are more than a few useful tools that will be able to help you in the customer service department. For example, suppose you offer veterinary services. In that case, having a veterinarian answering service take care of your incoming calls can save a lot of time and effort!

It’s also a great idea to inspire intrigue within your clients, by making them aware of how processes could be linked to additional services, without coming across as upselling every single time. The more you can make the use of your services entertaining and interesting to be part of (often emphasized by those in your industry who do this really well), the more likely someone is to stick around.

Logistics & Transport

How your firm manages the logistics of its interaction with clients, and how it transports clients too, can make a massive difference. For instance, corporate transportation can not only provide you with a sleek but dependable experience that reflects well on your firm. Where other firms see a logistical necessity that needs to be invested in as the cost of business, you can use this as another element that helps curate your client list while keeping your principles clearly visible.

With this advice, we hope you can create and sustain clients by focusing on the details.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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