When Dealing With Clients, The Details Matter

Julie Starr • September 22, 2021



Have you ever been truly impressed by the standard of service you’ve received? It might be that it seemed that the customer representative really took the time to get to the heart of your issue, or perhaps a lenient returns policy was enacted thanks to the good graces of a store owner in your local area. 

The passing business we give to small firms as a customer is one thing, but having that prolonged feeling of worthwhile service and care when interacting as a client is a whole different kettle of fish. You feel this more often when in a service industry, such as being offered a tea before your great haircut, or when a waiter really dotes on your table. 

Yet as a corporate manager, applying this level of service to our prolonged clients can be tough. They’re individuals after all, and individuals have different tastes or may need to be convinced of the standards of your service before they give you repeat (and sometimes very lucrative) business.

When dealing with clients, the details matter. Here’s how and why we should consider that:

 

Introductions & Onboarding

How you receive a client into your firm can be essential. It’s important not to assume they know the ins and outs of your firm. An introduction should also be a sales pitch. Allow them to tour your facilities, or showcase your process. Onboarding , as in easily structuring an account for them with consent, giving them login information, allowing them to track every holding they have with you, all of this can be key. This is why your website as a hub of your business should be invested in, because it will allow convenience within our interconnected world.

Support, Questions & Intrigue

It’s incredibly important to make sure that the support capabilities you have will adequately field client questions. This means training your staff in the frequently asked questions they’re likely to get, while also giving them the autonomy necessary to search for solutions and provide a flexible response.  Great quality customer service is one of the pillars of any successful company, and making sure your clients receive all the assistance they need will be the deciding factor on the reputation of your company. However, luckily there are more than a few useful tools that will be able to help you in the customer service department. For example, suppose you offer veterinary services. In that case, having a veterinarian answering service take care of your incoming calls can save a lot of time and effort!

It’s also a great idea to inspire intrigue within your clients, by making them aware of how processes could be linked to additional services, without coming across as upselling every single time. The more you can make the use of your services entertaining and interesting to be part of (often emphasized by those in your industry who do this really well), the more likely someone is to stick around.

Logistics & Transport

How your firm manages the logistics of its interaction with clients, and how it transports clients too, can make a massive difference. For instance, corporate transportation can not only provide you with a sleek but dependable experience that reflects well on your firm. Where other firms see a logistical necessity that needs to be invested in as the cost of business, you can use this as another element that helps curate your client list while keeping your principles clearly visible.

With this advice, we hope you can create and sustain clients by focusing on the details.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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