When Dealing With Clients, The Details Matter

Julie Starr • September 22, 2021



Have you ever been truly impressed by the standard of service you’ve received? It might be that it seemed that the customer representative really took the time to get to the heart of your issue, or perhaps a lenient returns policy was enacted thanks to the good graces of a store owner in your local area. 

The passing business we give to small firms as a customer is one thing, but having that prolonged feeling of worthwhile service and care when interacting as a client is a whole different kettle of fish. You feel this more often when in a service industry, such as being offered a tea before your great haircut, or when a waiter really dotes on your table. 

Yet as a corporate manager, applying this level of service to our prolonged clients can be tough. They’re individuals after all, and individuals have different tastes or may need to be convinced of the standards of your service before they give you repeat (and sometimes very lucrative) business.

When dealing with clients, the details matter. Here’s how and why we should consider that:

 

Introductions & Onboarding

How you receive a client into your firm can be essential. It’s important not to assume they know the ins and outs of your firm. An introduction should also be a sales pitch. Allow them to tour your facilities, or showcase your process. Onboarding , as in easily structuring an account for them with consent, giving them login information, allowing them to track every holding they have with you, all of this can be key. This is why your website as a hub of your business should be invested in, because it will allow convenience within our interconnected world.

Support, Questions & Intrigue

It’s incredibly important to make sure that the support capabilities you have will adequately field client questions. This means training your staff in the frequently asked questions they’re likely to get, while also giving them the autonomy necessary to search for solutions and provide a flexible response.  Great quality customer service is one of the pillars of any successful company, and making sure your clients receive all the assistance they need will be the deciding factor on the reputation of your company. However, luckily there are more than a few useful tools that will be able to help you in the customer service department. For example, suppose you offer veterinary services. In that case, having a veterinarian answering service take care of your incoming calls can save a lot of time and effort!

It’s also a great idea to inspire intrigue within your clients, by making them aware of how processes could be linked to additional services, without coming across as upselling every single time. The more you can make the use of your services entertaining and interesting to be part of (often emphasized by those in your industry who do this really well), the more likely someone is to stick around.

Logistics & Transport

How your firm manages the logistics of its interaction with clients, and how it transports clients too, can make a massive difference. For instance, corporate transportation can not only provide you with a sleek but dependable experience that reflects well on your firm. Where other firms see a logistical necessity that needs to be invested in as the cost of business, you can use this as another element that helps curate your client list while keeping your principles clearly visible.

With this advice, we hope you can create and sustain clients by focusing on the details.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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