How To Make Your House More Sustainable For Working From Home

Julie Starr • June 28, 2021



With more people now working from home and this now becoming a standard practice for companies. You may be considering how to adjust your house to make it more sustainable and to make your house more eco-friendly to support this new permanent working location. 

Of course, you may choose to move and buying new eco-homes being built which offer fantastic steps towards making the country more carbon friendly. But, of course, this isn’t always the preferred option, especially with many gorgeous homes already built.  So when it comes to renovating and making changes to one of these pre-existing houses from taking pre-construction planning , perhaps even adding an extension to house your home office, there are so many eco-friendly suggestions to bear in mind. 

Upgrade Your Insulation

Having good insulation is the first step to making your home sustainable. There is very little point in making further changes to your home if heat is being lost constantly due to poor insulation. It really is an easy change to make as well. With a few materials from sheep’s wool to foam, you can insulate your walls and loft quite cheaply, which will stop heat the leaving your home and saving your energy costs. Alternatively, if your building is not compatible with this insulation you could consider external insulation which is fixed to the existing external walls and then rendered. 

Upgrade Your Windows

With more people working from home finding sustainable home practices isn’t the only consideration to be made. With more time being spent in your home surrounding it is now more important to ensure that the energy you are using is being used wisely. With that in mind, it is important to check your windows and upgrade them to ensure the heat is staying in the house and not escaping and more energy is being used than needed. With options such as double and even triple glazing, your home can become more insulated and less heat waste will be lost. 

Turn Down The Thermostat

By having a better-insulated house your home will stay warmer for longer, even in those colder months, but by putting your thermostat slightly lower, you will instantly be cutting your carbon emissions and also your bill. Another benefit when working from home is that you have the luxury of being able to layer up and apply additional clothing to keep you warm and to save on the need to put the heating up. 

Store Documents Electronically

By opting now to print documents and choosing to store them electronically is an easy way to make your working activities more eco-friendly. Not only will it save on electricity usage, paper waste but it all saves on the cost of printer cartridges. Of course, there may be occasions where you need to print, just ensure that you can consider all available alternatives firsts. Electronically storing documents is just as effective as having a paper copy and sending emails is quicker than printing and posting letters. You may be surprised at how these changes are not only eco-friendly but can save time as well.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
Share by: