How To Make Your Marketing More Eco-Friendly

Julie Starr • November 10, 2022

Print advertising is a great way to get people to notice your brand. But since climate change is on everyone’s mind, it’s essential to think about how green your printed marketing is. It might be that, in order to be more eco-friendly , you need to consider other marketing methods that will help you. Read on for some ideas about what you might want to start implementing in your business.

Think About Your Promotional Products

Many types of marketing, from event giveaways to promotional mail-outs, rely heavily on promotional materials. Many promotional goods, however, are still manufactured exclusively from disposable plastics.

The good news is that promotional product manufacturers have expanded their product lines to provide a wide variety of environmentally friendly branded item options. Sustainable promotional products like these are great for increasing brand awareness and generating repeat business because customers will keep them in use. Some examples include reusable coffee cups and water bottles, tote bags, and cotton-based notebooks.

Buy More Recycled Products

You should only buy products made from recycled materials, such as plastic or paper. Buying recycled goods is a great way to do your part in the fight against waste. Plus, you’ll save energy and materials by reducing the production of new products.

How does this help with your marketing? It’s a great USP to use in your promotional information. Let your potential clients and customers know that you take sustainability seriously, and when you’re coming up with a sales pitch with help from the Salesforce Playbook , this USP should be front and center in everything you say and do.

Sell Green Products

Companies who already manufacture environmentally friendly goods have a leg up on the competition. If this is not the case, then developing a “green” variant of an existing product, adding an existing green product from another source, or developing an entirely new green product would be the most sensible way to break into the eco-friendly market. Products are considered “green” if they are made from sustainable, ethically sourced components.

It’s helpful to see what other companies are doing for ideas on how to implement eco-friendly practices during the manufacturing process. A product’s environmental friendliness can be attained through its packaging, manufacturing, and advertising.

Use Eco-Friendly Packaging

Over half of consumers would be willing to pay more for environmentally friendly packaging, and most consumers are already making an effort to decrease their plastic waste. The problem with “regular” packaging is that plastics tend to wind up in landfills or the ocean, and their production process can be hazardous to the environment.

In addition to boosting your company’s green credentials , making the switch to biodegradable and sustainable packaging is safe, healthy, and beneficial to individuals at every stage of the packaging’s life cycle.

Use eCommerce

If there’s one thing we learned in the past couple of years, it’s that you need to have a web presence for your company.

You might start selling your wares online if you have a physical store, or you could move some of your events online if you host them in person. This will not only help you reach more customers, but it will also lessen the environmental toll of your company by decreasing the number of trips customers need to make to your location.

Make something of this shift in your advertising, and people will respond positively to it.

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Simple Steps To Make Your Office Space More Eco-Friendly

By Julie Starr • 07 Oct, 2024

Becoming more eco-friendly and running a greener business is a responsibility that business owners really need to think more about. The good news is that if you spend a lot of time in your office, there are plenty of ways to make it more eco-friendly without having to overhaul everything and start again (which isn’t just disruptive, but expensive too). So, if you’re ready to get started, here are some simple steps to make your office space more eco-friendly; read on to find out more. Use Energy-Efficient Lighting This idea is a simple one that you can do no matter what else might be on your list of tasks - it’s quick, easy, and really makes a difference; change your light bulbs to something more energy efficient. If you’re still using traditional fluorescent bulbs, it’s time to upgrade to LED which doesn’t just last longer, but also uses a lot less energy. They’re easy to install and they’ll help you cut down on your office’s energy usage almost instantly. If possible, you should make the most of natural light too, so think about rearranging your workspace to let in more sunlight, which saves energy and can boost your mood - it’s a win-win that you can do right away. Prioritize Air Quality The air you breathe matters, and keeping it clean can do wonders for your health and the planet. One way to improve air quality is by adding plants to your workspace because plants are natural air purifiers, and as a bonus, they’ll make your office feel more inviting. Another great idea is to make sure your office’s HVAC system is working efficiently, and having air duct cleaning done by professionals is an easy step you can take to improve air quality and ensure your heating and cooling systems aren’t wasting energy. Clean air ducts mean cleaner air, less strain on your system, and even lower energy bills, so it’s a simple but really effective thing to do. Switch To Reusable Products If your office is still stocking up on single-use plastic items, it’s time for a change - swap your disposable cups, utensils, and plates for reusable ones and you’ll be surprised at how much waste to eliminate. And what about encouraging people to bring their own mugs and water bottles to work? Give them tea, coffee, and water to refill everything with, and you’ll be doing your bit to help the planet and have less waste to deal with as well. And don’t stop with these things either - there are loads of reusable products that could be useful in your office. You could have refillable pens and ink cartridges for your printer, for example. Go Paperless Speaking of your printer, is that an office machine you actually need? If you were to go digital and aim for a paperless office , you might be able to do away with the printer, which means less money spent on ink and paper, and less energy used altogether. You should be able to set up a system where documents can be shared online and stored electronically, and there are plenty of tools around to help you do exactly that (and much more). If you don’t need to print something and you don’t need a physical copy of a document, don’t make one - just use the digital version instead and you’ll be a lot more eco-friendly.

3 Most Unsustainable Industries & What They're Doing To Be More Eco-Conscious

By Julie Starr • 04 Oct, 2024

Sustainability often gets pushed on the common person. Joe Public is told to be more sustainable with their daily habits as the government pushes for more eco-friendly measures. This is all well and good - but does it really matter when 71% of greenhouse gas emissions come from just 100 companies around the world? Small business owners are desperate to prove their sustainability, but what are bigger companies in some of the most polluting industries doing to help? We’ve taken three of the least sustainable sectors on the planet and explored the unique ways they’re trying to cut down on emissions and be more eco-friendly. Mining Any industry revolving around drilling underground will not be very environmentally friendly! Mining causes a lot of pollution, but its unsustainability often comes from the way it damages local environments and ecosystems. So, what is this industry doing to change things? It’s largely focusing on more responsible mining practices to reduce waste and mitigate the impact on local environments. This is done through mining dust suppression systems to prevent airborne pollution, reforesting mining sites when they’re no longer in use, and recycling as many materials as possible. Is it perfect? No, but it’s a step in the right direction. Fossil Fuels Shock horror; the fossil fuels industry is the most damaging to our environment. Finding ways to change the scope of this sector is the key to ensuring a better future for all. Some companies in this industry are trying to do this through carbon capture and storage. This is a technique where CO2 emissions are captured before they’re released into the atmosphere and stored underground. Realistically, the main thing fossil fuel companies should be doing is pushing for more renewable energy sources. Many are doing this - though reports suggest they’re not investing as much as they should. If fossil fuel companies dumped more money into developing biofuels and other renewable sources, pollution from this industry would drop dramatically. Fashion The most unbelievable stat to take from this post is that the fashion industry is responsible for 10% of our global carbon footprint . That’s remarkable (and worrying), considering how most of us don’t view it as a “dangerous” industry. Fast fashion is the main problem; poorly-made goods are pumped out at a rapid rate, and consumers constantly buy new things. Fashion companies are trying their best to resolve this. Most big brands will now have sustainable lines using recyclable materials. Consumers also hold the key to solving this problem: stop buying new clothes all the time and wear yours for longer. Or buy pre-owned clothes to slow down the fashion production line. Companies can still do more as well: they are trying to adopt more eco-friendly production processes that use less water and energy. The moral of this post is that everyone can do their bit to fight for a more sustainable future. Keep this in mind for your small business . It doesn’t matter what industry you’re in; there will always be ways to promote eco-friendly practices.