How To Make Your Marketing More Eco-Friendly

Julie Starr • November 10, 2022



Print advertising is a great way to get people to notice your brand. But since climate change is on everyone’s mind, it’s essential to think about how green your printed marketing is. It might be that, in order to be more eco-friendly , you need to consider other marketing methods that will help you. Read on for some ideas about what you might want to start implementing in your business.

Think About Your Promotional Products

Many types of marketing, from event giveaways to promotional mail-outs, rely heavily on promotional materials. Many promotional goods, however, are still manufactured exclusively from disposable plastics.

  The good news is that promotional product manufacturers have expanded their product lines to provide a wide variety of environmentally friendly branded item options. Sustainable promotional products like these are great for increasing brand awareness and generating repeat business because customers will keep them in use. Some examples include reusable coffee cups and water bottles, tote bags, and cotton-based notebooks.

Buy More Recycled Products

You should only buy products made from recycled materials, such as plastic or paper. Buying recycled goods is a great way to do your part in the fight against waste. Plus, you’ll save energy and materials by reducing the production of new products.

How does this help with your marketing? It’s a great USP to use in your promotional information. Let your potential clients and customers know that you take sustainability seriously, and when you’re coming up with a sales pitch with help from the Salesforce Playbook , this USP should be front and center in everything you say and do.

  Sell Green Products

Companies who already manufacture environmentally friendly goods have a leg up on the competition. If this is not the case, then developing a “green” variant of an existing product, adding an existing green product from another source, or developing an entirely new green product would be the most sensible way to break into the eco-friendly market.  Products are considered “green” if they are made from sustainable, ethically sourced components.

  It’s helpful to see what other companies are doing for ideas on how to implement eco-friendly practices during the manufacturing process. A product’s environmental friendliness can be attained through its packaging, manufacturing, and advertising.

  Use Eco-Friendly Packaging

Over half of consumers would be willing to pay more for environmentally friendly packaging, and most consumers are already making an effort to decrease their plastic waste. The problem with “regular” packaging is that plastics tend to wind up in landfills or the ocean, and their production process can be hazardous to the environment.

  In addition to boosting your company’s green credentials , making the switch to biodegradable and sustainable packaging is safe, healthy, and beneficial to individuals at every stage of the packaging’s life cycle.

Use eCommerce

If there’s one thing we learned in the past couple of years, it’s that you need to have a web presence for your company.

  You might start selling your wares online if you have a physical store, or you could move some of your events online if you host them in person. This will not only help you reach more customers, but it will also lessen the environmental toll of your company by decreasing the number of trips customers need to make to your location.

  Make something of this shift in your advertising, and people will respond positively to it.

Social Media’s Shift from Fact-Checking: Implications for Corporate Truthfulness

By Julie Starr • March 17, 2025
In an era where information moves at the speed of a click, businesses are facing new challenges in ensuring the integrity of their communications. Recent policy changes at platforms like Meta, which are stepping away from traditional fact-checking mechanisms , have significant implications for brand reputation and public trust. Companies must now take proactive steps to verify the accuracy of their messaging and maintain credibility in an increasingly complex digital landscape. The Consequences of Reduced Fact-Checking on Brand Trust With fewer checks and balances in place on social media platforms, misinformation can spread unchecked, directly impacting public perception. A single misleading post—whether shared unintentionally or as part of a disinformation campaign—can tarnish a company’s reputation, erode consumer confidence, and even result in legal repercussions. In industries such as sustainability and Environmental, Social, and Governance (ESG), where credibility is paramount, businesses must be especially vigilant in safeguarding their public image. Misinformation has led to widespread skepticism, forcing brands to double down on transparency. Additionally, reduced content moderation is allowing false narratives to thrive, posing risks for companies striving to maintain credibility. Why Internal Fact-Checking Teams Are Essential As traditional fact-checking mechanisms weaken, organizations must take control of their own truthfulness by establishing internal fact-checking teams. These teams can: Vet all outgoing communications, from press releases to social media posts, to ensure they are factually accurate. Monitor for false information circulating about the company and swiftly respond to correct the record. Collaborate with reputable third-party fact-checkers and industry experts to validate claims before publication. Best Practices for Engaging Audiences & Correcting Misinformation To navigate the evolving social media landscape, brands should adopt best practices that reinforce their commitment to truthfulness: Be Transparent – Share sources and data to back up claims in social media posts and corporate communications. Respond Quickly & Clearly – When misinformation spreads, address it promptly with clear, fact-based corrections to prevent false narratives from taking hold. Engage Thoughtfully – Avoid reactionary responses and instead provide well-researched, constructive engagements when countering false claims. Educate Audiences – Use social platforms to promote media literacy, helping followers recognize misinformation tactics and seek reliable sources. Partner with Fact-Checking Organizations – Collaborate with established fact-checkers and advocacy groups to enhance credibility and reinforce public trust. Upholding Integrity in the Age of Misinformation At Taiga Company, we recognize the importance of transparent and responsible communication, particularly as we navigate sustainability and ESG topics. The shift in social media’s approach to fact-checking presents challenges, but it also creates an opportunity for companies to lead by example. By committing to rigorous fact-checking, swift misinformation response strategies, and proactive audience engagement, businesses can maintain trust and reinforce their credibility in an era of information uncertainty.

Leveraging Social Media for Effective Sustainability Stakeholder Engagement

By Julie Starr • March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.
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