How To Make Your Marketing More Eco-Friendly

Julie Starr • November 10, 2022



Print advertising is a great way to get people to notice your brand. But since climate change is on everyone’s mind, it’s essential to think about how green your printed marketing is. It might be that, in order to be more eco-friendly , you need to consider other marketing methods that will help you. Read on for some ideas about what you might want to start implementing in your business.

Think About Your Promotional Products

Many types of marketing, from event giveaways to promotional mail-outs, rely heavily on promotional materials. Many promotional goods, however, are still manufactured exclusively from disposable plastics.

  The good news is that promotional product manufacturers have expanded their product lines to provide a wide variety of environmentally friendly branded item options. Sustainable promotional products like these are great for increasing brand awareness and generating repeat business because customers will keep them in use. Some examples include reusable coffee cups and water bottles, tote bags, and cotton-based notebooks.

Buy More Recycled Products

You should only buy products made from recycled materials, such as plastic or paper. Buying recycled goods is a great way to do your part in the fight against waste. Plus, you’ll save energy and materials by reducing the production of new products.

How does this help with your marketing? It’s a great USP to use in your promotional information. Let your potential clients and customers know that you take sustainability seriously, and when you’re coming up with a sales pitch with help from the Salesforce Playbook , this USP should be front and center in everything you say and do.

  Sell Green Products

Companies who already manufacture environmentally friendly goods have a leg up on the competition. If this is not the case, then developing a “green” variant of an existing product, adding an existing green product from another source, or developing an entirely new green product would be the most sensible way to break into the eco-friendly market.  Products are considered “green” if they are made from sustainable, ethically sourced components.

  It’s helpful to see what other companies are doing for ideas on how to implement eco-friendly practices during the manufacturing process. A product’s environmental friendliness can be attained through its packaging, manufacturing, and advertising.

  Use Eco-Friendly Packaging

Over half of consumers would be willing to pay more for environmentally friendly packaging, and most consumers are already making an effort to decrease their plastic waste. The problem with “regular” packaging is that plastics tend to wind up in landfills or the ocean, and their production process can be hazardous to the environment.

  In addition to boosting your company’s green credentials , making the switch to biodegradable and sustainable packaging is safe, healthy, and beneficial to individuals at every stage of the packaging’s life cycle.

Use eCommerce

If there’s one thing we learned in the past couple of years, it’s that you need to have a web presence for your company.

  You might start selling your wares online if you have a physical store, or you could move some of your events online if you host them in person. This will not only help you reach more customers, but it will also lessen the environmental toll of your company by decreasing the number of trips customers need to make to your location.

  Make something of this shift in your advertising, and people will respond positively to it.

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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