How To Make Your Sustainable Business More Profitable

Julie Starr • March 24, 2022



While the attention on green or eco-friendly initiatives may seem like a passing trend, concerns over global warming, water consumption, population, and other extensive problems show a need for such initiatives. According to a recent Forbes report, 88% of consumers want to make a difference by using sustainable products. With many entrepreneurs venturing into creating a sustainability business , it can be useful to consider these tips to make your business more profitable. 

Be creative

Sustainability tackles a vast scope. There is no one-size-fits-all approach to implementing a plan, and performance indicators aren’t always set in stone. Going green can save you money in various ways, from using eco-friendly office furniture to paperless solutions, which are cheaper. You can also consider minimizing your waste output, as it helps you reduce the cost of waste management while protecting the environment.

Strive for a circular economy in your product or service life cycle. Repurposing or fixing outdated models can help you extend the life of your product while also saving money and resources.

Have a solid framework  

Like any other business objective, it is vital to create specific and measurable profitable and sustainable goals for your business to benefit from this strategy. This is especially important as the issue of sustainability, and you can easily be overwhelmed if you do not focus on one particular aspect of it. Therefore, it is advisable to select an area your business is interested in and create a solid framework of policies and goals to help you accomplish it. For example, if you are interested in water consumption, you can ensure your workplace uses eco-friendly toilets, automatic taps, or encourages employees to be mindful of their water usage.

Utilize long-term solutions for a competitive edge

With everybody shifting their focus to sustainable behaviors and products , you may not be the only business winning over customers with your eco-friendly strategies. However, some businesses may not be paying attention to this initiative entirely. In both cases, you can gain a competitive urge. Be sure to create a unique, sustainable culture from others within the industry. This can be done by researching your competitors, and also using your available data should assist you in determining which areas you can save and make the most impact. Doing this would help you develop long-term solutions, which makes you stand out and adds a competitive edge— which is advantageous.

Take the low-tech route  

Unlike corporations that frequently strive to mitigate environmental damage through expensive retrofits or subsidizing breakthrough technology development, many developing market enterprises start small. They begin by making a series of tiny tweaks to their operations to conserve their most limited resource. Businesses can expand conservation efforts to other operations sections as low-cost movements yield larger benefits. Savings can eventually accumulate to the point where you can use them to cover the purchase of expensive technology the business may have begun with.

Prioritize integration   

It matters little whether you are a large or small business. It would help if you integrated sustainability into your business’s basic strategy to be effective. This may require beginning with executive discussions and ensuring priorities filter down to the ground level. Experts suggest that sustainability should begin with a vision due to the significant industries’ influence on the environment. This can likewise assist you in sourcing more sustainable materials, using less water, and adopting greener technology depending on the nature of your business. Irrespective of your approach, keep an open mind while using extensive and unbiased data. 

Focus on the big picture  

As impressive as the cost savings are, extending your sustainability efforts to their customers’ activities is even more intriguing. Companies are constructing one-of-a-kind business models by increasing customers’ purchasing power and, in doing so, creating interdependencies that are tough for competitors to replicate. Likewise, it can be useful to consider practical measures such as patents to protect your particular business model or ideas to ensure profitability. 

After creating a long-term sustainability plan, you can use your original data as a benchmark to track your progress. It can be useful to make the successes and shortcomings you encounter on your path to sustainability known to the public. The effort to improve your business can position you as a leader in sustainability and your particular area. Regularly distribute press releases, blogs, or white papers to highlight your accomplishments and future goals for improvement. Although this may take time, it can help your brand attract similar businesses, partners, and perhaps like-minded customers. 

Sustainability is great for your business and the environment. By following these tips, you can enjoy the perks of running a sustainable business.

 

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.