How To Prove You Run An Eco-Friendly Business

Julie Starr • May 3, 2021



Eco-friendliness and sustainability are often at the forefront of consumers’ minds when making a purchasing decision. They’ll want to know that your business is doing all it can to be as environmentally friendly as possible, and they will spend time researching whether or not this is a fact. This is why it pays to actually be eco-friendly. Of course, it’s great for the planet, and that is something crucial to bear in mind, but from a business point of view, it’s great for profits too. 

So that you can run a sustainable business that people are happy to buy from, the key is to make things easy for the customer. Show them what you do that is eco-friendly, and rather than having to do any background checks and research themselves, you will have done it for them – the less effort it takes, the more likely a sale will be made. Read on to find out what you can do.

Mention It Everywhere 

If you are running an eco-friendly business, tell people about it. Make sure that if you write a well-versed sales playbook , if you have a social media page, if you make any contribution to the community, that your eco-friendly status is part of what you’re saying. You can even make sure that every element of your marketing includes this element as a major factor. 

  It might seem dull to say the same thing over and over, but don’t worry. This is such an important message that those who care about it – more and more people all the time – won’t mind hearing it again and again. If you are concerned, then there are many different marketing ideas that you can implement that will get the same message across in a variety of ways. 

Apply For Awards 

There are many awards that relate to eco-friendly businesses. If you were to win one, this would be definitive proof that you are working in an environmentally friendly way. The first step is to research the different awards that are available and see which ones match up with what you are doing. If there are none, take a look at what the awards are looking for, and make the necessary changes within your business. Either way, you’ll then be ready to apply. 

  Make your application with plenty of time to spare so that you don’t rush the process. Enclose all the evidence and information that is being asked for, and wait to hear the results. It might be that you win, and if you do, you can use this award to show how serious you are about sustainability. Even if you don’t win, you might be able to legitimately claim that you were nominated. 

Sponsor Your Community 

It’s certainly possible – and a good idea – to change your business practices to work in a more eco-friendly way. This could include going paperless, using solar panels for energy, recycling more, and so on. Yet these things aren’t always going to be noticed by potential customers. 

  What will be noticed, however, is if you make an effort to sponsor your community and ensure that, in doing so, it becomes more environmentally friendly. An example of this would be to sponsor recycling bins to place around your town or organize a litter picking event. Anything like this will show people you are serious about making the world a better place. 

 

 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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